The complete location solution for advertisers, brands, marketers and agencies.

Engage behavioural based segments and measure online and offline activity with location.

Location based segmentation

Using location data Tamoco helps to identify the right audience or segment based on how audiences behave in the real world.

Location based audience

Find the right audience based on movement. Tamoco provides relevant, interest-based segments based on how audiences move in known locations.

Behavioural audiences

Tamoco's network combines movement data with demographic information to create highly specific audiences which include interests and behaviour.

How we use location to segment audiences

Interests

Target based on key consumer interests such as

  • Interests category (sports, lifestyle etc)
  • Specific interest (football, high street stores)

Preferences

Identify and segment audiences based on common preferences

  • Green commuter
  • Workaholic
  • Cyclists
  • Fitness lover

Visits

Segmentation based on verified place visits, for example:

  • Visited a venue with a time period
  • Visited a specific venue a number of times in a time period
  • Visited a category of venue
  • Visited a brand of venue

Demographics

Segmentation can be applied based on demographics that go beyond age and gender

  • Age
  • Gender
  • Home location
  • Work location

Tamoco's pre-packaged location based audience segments are available in Dv360 and AppNexus

dvb
appnexus

In the moment targeting

Drive footfall and sales by reaching consumers in the right moment.

Precise, in-venue targeting

Reach audiences when they are inside a specific venue or POI. Tamoco's sensor-driven technology allows you to identify areas within POIs to create more tailored targeting.

Close proximity

Get in front of consumers when they are within range of a location. Influence the people that are in the right location or frame of mind.

Custom targeting

Work with our team to define the right moment to reach your audience. With an extensive POI network and powerful location sensors, you can reach your audience in the right place.

Smart attribution

We help connect the online and offline. Attribute digital advertising to real-world visits using Tamoco's sensor-driven visit detection. Match campaign to conversions and gain valuable insights between digital and physical advertising.

Online to offline

Understand ROI on digital campaigns with real-world conversions. Track visits to stores and attribute to digital marketing.

Offline to online

Gain valuable reporting into the conversion of offline advertising such as OOH or interactive, real-world physical advertising.

Offline to offline

Monitor the effect that offline ad campaigns are having on real-world venue visits. Measure the value of offline advertising.

Consumer insights and analytics

Understand the user journey, match audience segments and identify consumer paths to enhance marketing activity. Drive valuable insights around consumers based on how they move and behave in the real world.

Trends

Gain insights into behavioural segments and predict trends before they happen.

Consumer

Understand how different demographics behave and identify marketing opportunities.

Venues and places

Drive insights into a single venue or breakdown behaviour into defined areas of interest.

Our data, your way

We provide data that is customised and ready to feed into you current solutions.

Facebook

Instagram

Pinterest

Snap

Youtube

Trading desk

DSP

stats

DMP

CRM

Custom

Live feed

database

Daily bucket

The world's most accurate location intelligence stack

Tamoco combines accurate location sensors with its first party SDK to enhance data accuracy. We're leading the way in device placement and location precision.

1.4

billion sensors

150

million devices

20

million POI

180

countries

Add location to your marketing stack

Let us show you how location can improve your marketing