Build your omni-channel retail strategy Add the where to generate more revenue, understand your performance and measure marketing impact. Get Started Explore Data Chart-bar#1 Measure foot traffic with our advanced POI methodology From your venues to competitor visits. We’ve built a measurement tool that reflects the reality of retail footfall. Credit-card Enrich your understanding with […]
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Location-based audiences built on real-world movement With over 2000 premade audiences and segmentation tools make sure you get the right group, in the right moment. Speak to an expert View Documentation Find Integrations Shield-protected Scalable and precise Tamoco’s network contains over 200m devices globally. Our ML-powered methodology ensures precision so that you can target precise […]
Out-of-Home (OOH) advertising has stood the test of time as a critical marketing tool, evolving from traditional billboards and posters to interactive and data-driven displays. While digital marketing often dominates the conversation today, OOH advertising remains an essential component of omnichannel campaigns. Its ability to provide widespread visibility, drive engagement, and connect the physical and […]
In the world of gambling, one intriguing phenomenon consistently captures the attention of psychologists and behavioral economists: the gambler’s paradox. This paradox reflects the curious behavior of individuals who continue to bet even when faced with a string of losses. The thrill of the game, the allure of a big win, and the psychological mechanisms […]
It’s high time we took another look at Geofencing. The technology has been a powerful way to reach consumers in the best moment in the right locations. But how have the capabilities changed, and how can marketers best use the technology as we move into a new decade? A definition of geofencing in […]
It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. Still, as we move into a new decade, the industry is understandably excited about what the future hold for real-world advertising. A combination of tech advances with the […]
It seems that you can’t go anywhere in the world of online advertising at the moment without the conversation moving onto the role of advertising cookies, and what the future holds. With the implementation of GDPR last year, the California Consumer Privacy Act coming into play in 2020, the cookie has come under increasing pressure. […]
This guide will tell you everything that you need to know about location data: Introduction The global adoption of smartphones has grown at incredible speed in the last decade. Mobile devices are a powerful tool for understanding the aggregated behavior of consumers. Understanding device location opens doors to a wide range of use cases that […]
Online programmatic advertising is a huge, multi-billion dollar per year industry. Ad spend in this area is expected to reach over $300 billion next year. As well as this, other forms of online advertising are expecting similar growth. The ease of programmatic ad buying and the vast growth of the market has lead to a […]
Marketing & AdvertisingNews Tamoco’s Accurate US Segments Available In LiveRamp & Adsquare by James Ewen August 6, 2020 Marketing & Advertising Everything You Need To Know About Attribution by James Ewen June 26, 2020 Marketing & Advertising What is Geofencing? Best Guide To Using Geofencing In 2020 by James Ewen February 17, 2020 Featured Business […]
