Categorías
Negocios

How Location-Based Marketing Relies on Accurate Data: A Modern Perspective

In today’s fast-paced digital world, location-based marketing depends on more than just good ideas. It thrives on the backbone of accurate data. From creating personalized offers to driving foot traffic, businesses unlock value through pinpoint precision. It’s not just about knowing where your customers are; it’s about understanding how they move and what motivates them […]

Categorías
Negocios

What are the Best Tag Management Solutions for 2023

Welcome to our comprehensive guide on the top 10 best tag management solutions for 2023. As technology evolves and digital marketing becomes increasingly sophisticated, keeping track of all the different tags on your website can be daunting. This is where tag management solutions come in. These powerful tools allow you to easily manage and organize […]

Categorías
Aplicaciones

Localización de aplicaciones: Cómo hacerlo mejor

Every mobile app developer wants their app to win the market and reach its maximum potential. The main goal is to get as many new users onboard, by improving the app’s quality, exposure, visibility, and features. But, if you only adapt your app to a certain market, you’re only targeting a limited number of users. […]

Categorías
Negocios

Enhancing Supply Chain Efficiency with Location-Based Data Integration

We live in the “I want it now” world. This means that supply chains are not just important. It makes them the lifeline of global commerce.    Whether it’s delivering some super gadget to a customer in Tokyo, or getting bananas in a New York supermarket while they’re still edible, supply chains are what makes […]

Categorías
Noticias

Talon refuerza las capacidades de Ada gracias a la asociación con Tamoco

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network.  The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual observed behaviours, delivering clear return on investment. Managing and activating billions of audience and location […]

Categorías
Negocios

6 Best Tips to Help You Schedule Employees and Save Time

Optimally scheduling employees is something that every business and HR manager needs to know. The best employee scheduling tips don’t come from a magic book or a secret formula. While many people think that scheduling is about money, it’s actually about meeting people’s needs. While the exact needs of employees may differ, employee scheduling will […]

Categorías
Datos

What Is Location Data? All You Need To Know In 2025

This guide will tell you everything that you need to know about location data: Introduction The global adoption of smartphones has grown at incredible speed in the last decade. Mobile devices are a powerful tool for understanding the aggregated behavior of consumers. Understanding device location opens doors to a wide range of use cases that […]

Categorías
Marketing y publicidad

¿Qué es el fraude publicitario? Cómo geolocalización puede detectar el fraude publicitario

Online programmatic advertising is a huge, multi-billion dollar per year industry. Ad spend in this area is expected to reach over $300 billion next year. As well as this, other forms of online advertising are expecting similar growth. The ease of programmatic ad buying and the vast growth of the market has lead to a […]

Categorías
Negocios

Choosing the Right German Transcription Service for Your Needs

In the dynamic landscape of language services, the demand for accurate and efficient transcription has never been more pronounced. As individuals, businesses, and researchers engage with German content, the importance of choosing the right German transcription service comes to the forefront. In this exploration, we delve into the considerations and factors essential for navigating the […]

Medición

Geo measurement, as a service. Identify visitors, measure ROI and master attribution. Get in touch Trusted by companies like ROI, for the real-world Our leading measurement product lets you look at attribution and understand the relation between A and B. Get in touch Visits Uplift Measure the uplift effect that your advertising has on real-world […]