Thousands of people worldwide keep looking for the “ultimate secret” to going viral. It doesn’t matter if you’re focusing on Instagram, Facebook, or even TikTok; the secret relies on the value of your content.
Contrary to popular belief, going viral isn’t just about luck. If you make an effort to create quality content and take care of your audience, you’ll have a higher chance of getting your posts promoted organically.
What are those strategies that will make your content viral? Find out below! We’ll go over everything you should know to boost your posts.
What Does “Viral” Truly Mean?
When something goes viral, it simply means that it became extremely popular. In other words, many people are sharing the content, making it much more visible to the general public.
One of the biggest signs that your post went viral is when it starts getting thousands of likes, comments, and shares within a few days of posting.
Going viral offers many benefits besides numbers, though. A viral post can expose your brand to thousands of people in your target audience, which can translate into more visibility and sales.
Is It Possible to Go Viral Constantly?
Technically, it’s possible to go viral all the time. However, this process would involve a deep understanding of how social media and its trends work.
Having a big account doesn’t mean its content will always go viral. Smaller accounts also have a chance of getting considerable numbers in their posts.
The key is to keep track of how Instagram’s algorithm evolves as time passes. You can use that information to adapt your marketing strategy and create posts that are likely to go viral.
In other words, there’s no “magic tool” to go viral. It takes a lot of hard work and dedication.
How to Get Viral Instagram Posts
We have eight amazing tips you may consider to go viral on Instagram. If you’re consistent and apply them to your strategy, you’ll get amazing results eventually.
1. Understand Your Target Audience
You may have heard about this tip before. There’s nothing more crucial to your success than understanding what your target audience is.
A “target audience” refers to the group of people who are more likely to be interested in what you offer. If you don’t know how to find yours, don’t worry; we’ll help you.
You’ll get to your ideal public by segmenting it. Think about the following factors:
- Demographics
- Location
- Interests
- Subculture
- Purchase intent
If you already have customers, consider which interests they share. This will help you come up with your target audience more accurately.
2. Go with Trends That Fit Your Brand
You should never follow trends blindly. Not all of them will go with the message your brand is trying to convey. Do proper research, and discover which trends you can adapt to your brand.
It’s not enough to find a relatable trend. If you take the extra step and create something unique based on it, you’ll have a higher chance of making it go viral.
3. Learn from Your Competitors
What are your competitors doing? Is it working? Use that information as inspiration for your strategy.
Don’t copy what the competition is posting, as that could even hurt your account. Remember, it’s always better to be original with what you post. However, it’s always a great idea to take inspiration from successful brands.
4. Track Your Posts’ Performance
Posting something is only the beginning of the “virality” process. You must track how your content performs to identify its strong and weak points.
Some posts, for example, have more shares than comments. That could mean that people found the content extremely valuable, so they wanted other people to see it. However, the lack of comments may indicate that there was a lack of encouragement for people to share their thoughts.
There are many scenarios to consider, and the data you get could heavily affect your next strategy. It doesn’t matter if the post performed poorly; that information is valuable.
5. Consider Collaborating with Brands and Influencers
You don’t have to work your way up on your own. Sometimes, you can seek collaborations from brands or influencers that work with your audience. If you plan your content correctly, and it goes viral, that could benefit both of you!
6. Don’t Give Up
There’s too much competition in social media today. Unfortunately, this means that many creators are more likely to give up when they notice their posts aren’t performing as intended.
Even though it’s much more challenging to stand out today, that doesn’t mean you should give up. There are endless opportunities you can take advantage of. If something you posted didn’t work, tweak your strategy, and try again. You never know when your next viral post will happen.
7. Improve the Quality of Your Content
There are many ways to improve your content. First, you must focus on providing quality information to your audience. Whether the post is informative, entertaining, or educational, think about the value that users could potentially receive from it.
Besides the information, make sure you’re working with high-quality visuals. People will more likely engage with photos and videos that look great. If your budget allows it, invest in better equipment to create quality audiovisual content.
8. Encourage User Engagement
It’s not just about posting content and calling it a day. Those who want success must engage with their audience.
What do we mean by engagement? Ask users questions and encourage them to comment, share, or like the post.
If you’re creating an informative post, for example, you can ask people to share it if they find it helpful. We can assure you that more than one person will do it happily.
More engagement can make your posts more viral, leading to more visibility, likes, and followers.
Of course, we know that getting more comments and likes is easier said than done. If you’re having a tough time with this, we suggest you buy real Instagram likes.
This service allows you to boost your posts’ visibility and engagement, giving you a higher chance of going viral.
Bottom Line
Nothing beats the feeling of seeing a post go viral. Regardless of what your Instagram goals are, a viral post can bring plenty of benefits to the account.
Other strategies you may consider include the following:
- Post regularly
- Include proper hashtags
- Focus on specific niches for each campaign
- Make the content relatable
All of the tips mentioned above will help you create the ultimate strategy to boost your posts. As long as you’re consistent and dedicated, you’ll see amazing results.
James is the head of marketing at Tamoco
