AI video tools are evolving the digital world by enhancing creativity and personalization like never before. This reshapes the way marketers work and helps businesses grow to the maximum level.
AI has come to a point where it can think like a human, recognize different patterns, and make predictions that impact our daily routine and business operations. It benefits marketers in many ways, most importantly, in helping them save more time and money.
In this article, we’ll dive deeper into learning more about how AI video tools are shaping the future of advertising.
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They are a cost-effective video creation method
You wouldn’t believe it, but AI video tools are a much better cost-effective option to go with when it comes to creating video content compared to hiring human video producers. This is helping small businesses get rid of unnecessary labor costs that can seriously hurt their budget and negatively affect them in the long term.
The best part is that free AI video generators allow you to get started with video creation on a single, user-friendly platform. This eliminates all costs that are associated with hiring video editors, actors, and even agencies. Let’s not also forget the filming instruments and video editing software you need to purchase.
Cutting costs means that you have more freedom to allocate your budget to more important aspects of the video creation process. Small businesses and individuals who are on a tight budget will find AI video tools extremely helpful in the long term.
Automated video creation
Automated video creation is shaping the future of content production, especially in advertising. Companies no longer need to buy expensive equipment or hire production teams to create engaging video content.
Automated video creation allows you to create videos in less time, giving you a significant advantage over your competitors. Let’s take a look how automated video creation impact the advertising industry:
- Offers custom video ads for targeting different audience segments. Businesses can test different ad variations and automatically generate effective video content combinations.
- Automated video creation is becoming popular in online education, offering content in multiple languages, using AI avatars to teach lessons, and reducing the need for human instructors to record repetitive content.
- AI video tools can easily create explainer videos, tutorials, and quickly answer frequently asked questions (FAQs) for customer support.
- Automated video creation is helpful for social media posting as well. It help influencers and brands create stories or short-form videos regularly, without needing to waste too much time doing so.
If there’s one there’s one goal advertisers have nowadays, it’s making sure that they can create high-quality video content as fast as possible.
Localization
AI video tools help you localize your content for a global audience. This is done with the help of the following technologies:
- Text-to-speech and speech synthesis: An automated voiceover generator is used by AI video tools. They generate human-like voices in different languages and accents. This is done with the help of real human actors who record the way they speak, allowing the TTS algorithm to pick up the accent and use it for future purposes.
- Natural Language Processing (NLP): NLP allows AI tools to understand and process text data, converting it into video content or scripts. Many marketers are now starting to create video content from blog posts, and articles. This is all possible with the help of NLP.
Advanced AI tools are now even capable of real-time translation and localization, which can be used for webinars and live-streamed events. This is breaking the language barrier to help users communicate in different languages during live events; something many people have been struggling with for many decades.
Moreover, advertising brands are now using AI localization to create promotional videos, product demos, and different ad campaigns for a global market. The best part is that they don’t need to create content from scratch any more thanks to real-time translation and localization features.
Improve SEO ranking
Video content is shown to increase organic traffic by 41%, and this has a positive effect on your SEO ranking. Google is no longer interested in content that isn’t attracting users. A higher SEO ranking helps your online business in the following ways:
- Improves user engagement (time-bound): Search engines will always prioritize websites that can keep users engaged for the longest time possible. Video content is an excellent way to do so, and guess what? Engaging video content helps keep users longer on your website and this means that you can achieve a lower bounce rate, which is an important part of your SEO ranking. The longer users stay on your website, the better it’ll be for search engines to realize how valuable your content is.
- Optimizing video metadata for SEO purposes: AI tools help you create SEO-optimized metadata, which includes the titles, descriptions, and tags required for videos. Optimized metadata makes it much easier for search engines to index video content.
- AI-powered analytics: You can track and analyze how your video content is performing based on an SEO perspective. They can suggest any improvements that need to be made, like the video’s length, changing your thumbnail, or making adjustments to your call-to-action (CTA).
- A/B testing: Features like automated A/B testing allow you to test different video elements like thumbnails, video length, and descriptions that help marketers identify which variation performs the best.
- Optimized video content for rich results and featured snippets: AI video tools help structure your metadata and content in a way that makes it more likely to appear on a rich result or featured snippet.
- AI-generated transcriptions: Video content that has searchable text makes it possible for a video can be found much easier through voice search queries. You can rank much easier through voice search queries if you are creating educational content that includes common questions like “What is the best way to”, and “How do I?”
- Thumbnail optimization: Many platforms will use AI to suggest thumbnail designs you can use to attract more clicks. The more clicks you have, the better it’ll be for your views and engagement levels.
Ranking on the first page of Google is a dream for many businesses, and AI video tools are making it much easier for you to achieve this.
Offer a competitive advantage and personalization features
AI video tools have come such a long way and are continuously evolving to the point where they are putting you one step ahead of your competitors. While your competitors are so focused on effectively using their resources to create a single video, you can produce multiple videos at the cost of a fraction and redirect your focus to other areas.
Additionally, these tools provide more customization options, and personalization features that can help you scale your content. The customizable options that AI video tools offer allow you to create personalized content for your target audience. You have two types of personalization options:
- Dynamic personalization: Depending on the tool you are using, it’ll automatically detect the individual viewer’s purchasing history, behavior, and location. You can use this information to create personalized videos, showing customers the products they are interested in and even provide them with personalized tutorials.
- Adaptive video ads: Adaptive video ads will change based on how the user interacts with your website, and what their preferences are. AI tools are capable of generating many ad variations that can fit each user’s preferences, and this is a great approach for improving conversion rates.
A recent study showed that more than 70% of consumers expect personalized services and get annoyed when it’s not provided to them. Personalized content leads to higher customer engagement, which will then lead to higher conversion rates, and customer satisfaction, giving you an advantage over your competitors.
AI video tools are positively impacting the future of advertisers
With so many competitive advantages and long-term financial benefits behind them, AI tools are helping businesses optimize their video content for global audiences and improve their search engine ranking.
It’s a great day for marketers who are looking to add AI video tools as part of their video marketing strategy. Not only will they be able to produce more high-quality content in a short period of time, they’ll do so for only a fraction of the cost, instead of having to rely on traditional video-producing methods.
James is the head of marketing at Tamoco
