Azure transforms education through innovative cloud services. Reshaping how we learn, Azure plays a pivotal role. It weaves a rich tapestry of technology. Redefining education, Azure enables unique experiences. A dynamic interplay between teaching and technology. Impact beyond technology, shaping the essence of learning. Azure’s role is central, redefining education.
Need for Innovation in Education
The traditional education system faces challenges in effectively preparing students for the increasingly digital world. While foundational knowledge in core subjects remains important, modern students need much more. Educational institutions must foster critical thinking, creativity, collaboration, and communication skills.
With evolving technology, there is also a growing need for more personalized learning experiences. The outdated “one-size-fits-all” approach cannot meet the diverse needs of all students. Education must become more responsive and adaptive to each individual.
Teachers need better tools to track student progress, identify knowledge gaps, and adjust teaching methods accordingly. Technology enables data-driven analysis of learning patterns and creation of customized education plans.
Interactive digital learning resources allow self-paced instruction. Students can learn at their own pace, with continuous feedback and support. This promotes engagement and mastery-based progression.
A holistic innovation of curricula, teaching practices, and learning environments is imperative. Education systems must undergo transformation to prepare students for the digital era. The priorities are developing versatile cognitive abilities, creativity, and utilization of smart technology for personalized learning.
Introduction to Azure
Microsoft Azure is a comprehensive cloud computing platform and infrastructure created by Microsoft to build, deploy, and manage applications and services through Microsoft-managed data centers. Azure provides software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS) and supports many different programming languages, tools, and frameworks, including both Microsoft-specific and third-party software and systems. For businesses seeking expert guidance in leveraging the full potential of Azure, Azure consulting services offer tailored solutions to optimize deployment strategies, enhance performance, and maximize the benefits of cloud computing.
Some of the main capabilities and services provided by Azure include:
Compute – Azure provides a wide range of computing options including infrastructure for running virtual machines, containers, serverless functions, and more. This allows workloads to scale elastically based on demand.
Storage – Managed storage services like Blob Storage, Disk Storage, File Storage, and Backup. This provides secure and scalable storage of data.
Databases – Fully managed database services like Azure SQL, Cosmos DB, Azure Database for MySQL, and others. Removes the need to manage infrastructure.
Networking – Services for connecting resources and providing network security like Virtual Network, ExpressRoute, VPN Gateway, Azure Firewall and more.
Analytics – Services like Synapse Analytics, HDInsight, and Azure Databricks for big data and analytics workloads.
Artificial Intelligence – AI and machine learning services like Azure Machine Learning, Cognitive Services and Bot Service.
Internet of Things (IoT) – Services for connecting, monitoring, and controlling IoT devices.
Azure has grown to become one of the top players in the cloud computing industry, competing directly with platforms like Amazon Web Services and Google Cloud. Its continuous expansion of services makes Azure a popular choice for hosting a wide variety of workloads and applications while leveraging the flexibility and scalability of the cloud.
Azure for Education
Microsoft Azure provides a robust set of tools and services that are enabling the digital transformation of education. Azure is empowering new models of teaching and learning that were not possible before.
Remote and Blended Learning
With Azure, educators can provide engaging remote and blended learning experiences for students. Features like virtual desktops, virtual labs, collaborative tools, and video services support flexible learning environments. Teachers can conduct interactive online lessons while students access cloud-based apps and resources.
Teaching Coding and Tech Skills
Azure services help teach students valuable tech skills for the future. Azure DevOps allows coding projects to be managed online with version control, pipelines, and collaboration. Skills in cloud computing and data science can be developed through Azure services. Students get hands-on experience with real-world tech workflows.
Managing School Systems and Data
For administrators, https://www.dataart.com/industries/education offers capabilities to streamline school management. Student information systems and ERP software can be hosted in the cloud. Big data and analytics enable data-driven decision making. Tools like Power BI empower data visualization for tracking KPIs. Azure facilitates secure access to sensitive school data.
Conclusion
In conclusion, Azure development stands as a powerful catalyst for educational transformation. Through its versatile and robust capabilities, Azure empowers educational institutions to embrace a future where technology plays a pivotal role in shaping the learning landscape. The platform’s flexibility facilitates the seamless integration of digital resources, paving the way for enhanced access to information and a departure from traditional educational constraints. As educators leverage Azure’s development tools, they unlock a realm of possibilities, from fostering interactive and engaging content to cultivating collaborative learning experiences. Ultimately, the adoption of Azure development in education not only signifies a technological evolution but also signifies a commitment to equipping students with the skills and resources needed to thrive in a digitally driven world.
For starters, a joint account is the one opened by two or more people or entities. These accounts are usually opened by close relatives, couples, or business partners who are running an unincorporated business.
However, the most important application of these accounts is for couples and business partners who share the same responsibilities and decisions. If you are considering managing finances as a couple or business partners, joint bank accounts can be the best solution for you.
To help you out with the decision, we have jotted down a brief guide so you can understand what these accounts are and what are the key considerations for opening one.
What is a Joint Bank Account?
A joint bank account is a financial account held by two or more individuals or business entities. These are usually partners, spouses, family members, or business partners. Each account holder has equal access and rights to manage the funds deposited into the account.
This leads to shared financial management, which is important for both close relatives and business partners.
These bank accounts work quite similarly as a standard account. All the owners of bank accounts can make transactions, write checks, and withdraw payments.
Benefits of Joint Bank Accounts
Joint bank accounts provide several benefits for both individuals and businesses. These benefits multiply when you have a joint bank account online with a reputed banking institution. Some of the notable benefits are mentioned here:
Convenience in Managing Shared Expenses: Joint accounts ease the management of household or shared expenses, which enables direct contributions from both parties.
Transparency and Shared Responsibility: These bank accounts can provide transparency regarding income, spending, and savings. This leads to shared financial responsibility and open communication about financial goals.
Efficiency in Handling Expenses: With these accounts, you can simplify bill payments and shared expenses. This helps in avoiding the need for transferring money between individual accounts.
Emergency Access to Funds: In case you have a financial emergency, you can get immediate access to funds. This allows both account holders to manage unforeseen expenses efficiently.
Considerations before Opening a Joint Account
While joint bank accounts provide you with many benefits and ease of operation, there are some considerations you will need to keep in mind before opening a joint bank account. With SoFi, their joint bank account has the features you need to help secure the financial future you want.
The first and the foremost thing in opening a joint bank account is open and honest communication between account partners. Establish trust and discuss your financial habits and goals to make things easier for both of you.
Another you will need to keep in mind is the financial compatibility and goals of both partners. Make sure you both have the same financial habits and attitudes towards spending and saving money. This will help you avoid conflicts.
Additionally, communicate that both parties have equal rights and access to the account. This makes both of you accountable for managing finances.
How to Open a Joint Bank Account?
There are some defined steps you will need to follow to open a joint bank account. These steps start with choosing the right bank both of you agree on. Research and select a financial institution that offers joint accounts with favorable terms and conditions that suit your needs.
Next up, both parties will need to provide identification and complete the required forms to open a joint account in a specific bank. While doing this, make sure to draft a written agreement that outlines the financial responsibilities, access to funds, and what happens in case of unforeseen circumstances.
Maintaining open and regular communication regarding account activity, spending, and financial goals will ensure both parties are on the same page.
For the success of your business, productivity and profitability go hand in hand. But what are the best ways to help boost your business to increase sales and revenue? We’ll be delving into the key areas to invest time and money in for your business to help it become more successful and ensure you can reach your goals. Take a look below to find out more.
The Importance Of Digital Marketing
With the rise in popularity of online business, more and more businesses are investing increasing time and money into their digital marketing efforts. If you want to be able to keep up with competitors, investing in this area of your business is vital.
It offers a cost-effective and efficient way to reach a global audience, enabling businesses to transcend geographical boundaries. Digital marketing provides measurable and trackable results, allowing companies to analyze and optimize their strategies in real-time. With the majority of consumers relying on online platforms for information and purchases, a strong digital presence is crucial for brand visibility and customer engagement. Social media, search engine optimization, and email campaigns facilitate direct communication with the target audience, fostering brand loyalty. Embracing digital marketing empowers businesses to adapt to market trends, stay competitive, and enhance overall growth.
Investing In Digital Marketing
Digital marketing is a strategic imperative for business growth in the contemporary marketplace. With consumers increasingly relying on online channels, a well-executed digital marketing strategy ensures visibility and relevance. Building a great website with features designed by tools such as Canva and Issuu helps to make your website look great and draw in more customers. Targeted advertising through platforms like Google Ads and social media allows businesses to reach specific demographics, optimizing return on investment. Analytics tools enable precise measurement of campaign performance, facilitating data-driven decisions for continuous improvement. Moreover, digital marketing fosters customer engagement, building brand loyalty through personalized interactions. In an era where online presence is synonymous with credibility, allocating resources to digital marketing is essential for sustained competitiveness and long-term success.
As part of your overall marketing strategy, make sure to include a content marketing plan. This will boost your SEO and establish you as an industry expert, while strategic link building can amplify these benefits. And even though the exact cost of link building can be difficult to determine, the benefits of improved search engine visibility and increased traffic can make it a worthwhile investment.
The Different Kinds Of Digital Marketing
Digital marketing encompasses diverse strategies, each tailored to engage specific audiences and achieve distinct objectives. Search Engine Optimization (SEO) is foundational, optimizing web content to enhance visibility on search engines and attract organic traffic. Pay-Per-Click (PPC) advertising, on platforms like Google Ads, allows businesses to bid on keywords, paying only when users click on their ads.
Social Media Marketing leverages platforms like Facebook, Instagram, and Twitter to connect with target audiences, build brand awareness, and drive engagement. Content Marketing focuses on creating and sharing valuable content to attract and retain audiences, positioning the brand as an authoritative resource.
Email Marketing remains a powerful tool for direct communication with existing or potential customers. It involves sending targeted messages, newsletters, or promotions to nurture leads and maintain customer relationships. Influencer Marketing leverages the credibility of influencers in a particular niche to endorse products or services, reaching their engaged followers. Influencer marketing is projected to reach $21.1 billion.
Affiliate Marketing involves partnering with affiliates who earn commissions for driving traffic or sales to the business. Video Marketing utilizes engaging videos on platforms like YouTube to convey messages and connect with audiences emotionally.
Additionally, Mobile Marketing targets users on smartphones and tablets through mobile apps, websites, or SMS. Remarketing involves showing ads to users who have previously interacted with a brand’s website or content, reinforcing brand awareness, and encouraging conversions.
Understanding and integrating these diverse digital marketing types into a comprehensive strategy allows businesses to navigate the dynamic online landscape effectively, maximizing their reach and impact in the digital realm.
TV And Radio Advertising
Radio and TV adverts remain potent tools for business promotion, offering a broad reach and high impact. Radio ads leverage the power of audio to create memorable brand messages, often reaching a diverse audience during various dayparts. They are cost-effective and suitable for local or national campaigns. TV adverts, with their visual appeal, convey a brand’s narrative with compelling storytelling and visuals. They captivate audiences, building brand recognition and trust. Both mediums provide an opportunity to tailor messages to specific demographics, making them versatile tools for businesses seeking to enhance their visibility and connect with a wide audience in a multimedia landscape.
Boosting Your Business’s Reputation
Boosting your business reputation is pivotal for revenue growth. A positive reputation fosters consumer trust, increasing customer loyalty and repeat business. Satisfied customers become brand advocates, attracting new clients through positive word-of-mouth and referrals. A strong reputation also bolsters online visibility, as positive reviews and testimonials enhance search engine rankings, attracting a broader audience. Additionally, a reputable business is more likely to secure partnerships and collaborations, expanding its market reach. Customers are increasingly scrutinizing a company’s reputation before making purchasing decisions, making it a critical factor in attracting and retaining customers, ultimately translating into improved revenue streams.
Increasing Word-Of-Mouth Sales
To boost word-of-mouth sales, prioritize exceptional customer experiences. Deliver outstanding products or services that exceed expectations, prompting satisfied customers to share their positive experiences with others. Encourage online reviews and testimonials, actively engaging with feedback to demonstrate responsiveness. Implement referral programs offering incentives to existing customers for recommending your business. Foster a strong brand identity and unique selling proposition that makes your business memorable and shareable. Cultivate a community around your brand through social media engagement, events, or loyalty programs. Prioritize transparency and authenticity, as customers are more likely to share emotionally resonating experiences. By consistently delivering value and creating memorable interactions, you can organically increase word-of-mouth sales and cultivate a loyal customer base.
Encouraging Customer Loyalty
Building customer loyalty is a cornerstone for increasing sales and revenue. Begin by providing exceptional customer service, ensuring every interaction is positive and memorable. Create loyalty programs offering exclusive perks, discounts, or rewards to incentivize repeat business. Personalize communication and offerings based on customer preferences, fostering a sense of individualized attention. Seek and act on customer feedback to demonstrate responsiveness and commitment to improvement. Consistently deliver high-quality products or services to build trust and satisfaction. Utilize targeted marketing campaigns to stay top-of-mind with customers, reinforcing your brand’s value. Encourage customer engagement through social media, creating a community around your brand. By prioritizing customer loyalty, businesses can cultivate a dedicated customer base that generates repeat sales and becomes a powerful advocate, contributing to positive word-of-mouth marketing and ultimately boosting overall sales and revenue.
Automating Processes
Automation is a transformative force that significantly enhances business productivity across various sectors. Automation reduces manual workload by streamlining repetitive tasks, such as data entry, invoicing, and customer support, allowing employees to focus on strategic, high-value activities. Workflow automation tools, like CRM systems or project management software, optimize task distribution and collaboration, fostering seamless operations. Automated marketing campaigns improve targeting and personalization, increasing the efficiency of customer outreach. In manufacturing, robotic automation accelerates production cycles, minimizing errors and enhancing precision. Additionally, automation enhances data analysis, providing valuable insights for informed decision-making. As businesses embrace automation, they boost efficiency and accuracy and create a foundation for scalability, adaptability, and sustained growth in an increasingly competitive and dynamic business environment.
In conclusion, implementing strategies to boost business productivity, such as automation, efficient customer relationship management, and streamlined processes, is paramount for achieving sustained revenue growth. By prioritizing exceptional customer experiences, fostering loyalty, and embracing innovative technologies, businesses can create a resilient foundation for success. Increased productivity not only optimizes internal operations but also enhances customer satisfaction, ultimately driving higher sales and revenue. As the business landscape evolves, a commitment to ongoing improvement and adaptability will be essential, ensuring that organizations remain competitive and well-positioned for continued success in an ever-changing market.
Every company provides a unique experience for their employees, but since working from home became the norm, more and more people started to experience the same problems. In this easy guide, we’ll explain how to rethink your onboarding process and shape it to better suit remote employees.
We’ve experienced the biggest shift to remote working ever. In the past, remote work mostly appeared in the gig economy, but it has drastically changed recently due to technology’s rapid development and the global pandemic. While there are companies that got a head start, because they’ve been practising this type of work for years, don’t worry. Our simple guide will explain all the intricacies of remote working and the best ways to onboard new employees.
Remote work provides a special kind of freedom to employees who want to organize their workday to better suit their schedule, instead of the corporate 9-5. Seeing how employees have to juggle their private lives, families, and other responsibilities alongside a job, it’s easy to see why they would choose to work from home.
With more and more companies understanding the benefits of working remotely, it’s important to understand the differences in recruiting remote employees.
Having an in-person meeting with a new hire already gives them a plethora of information on you and your company. They can see the offices, the other employees (the way you interact with them), and your meeting room.
All of these things provide them with context clues, leading them to make educated guesses on company culture and employee satisfaction. When you recruit remote employees, all of that information is missing from the conversation.
That’s why you need to be extra clear with all job candidates from the start. Write a job listing specifically oriented towards remote employees and make sure to include a description of your company’s values and goals.
Link any blogs you might have that talk about these things in your listing in order to provide people with the full spectrum of information. Once you select candidates for interviews, make sure to bring up the subject of working from home and explain what that means for your company.
It would be helpful for them to know what time their team members usually start to work and how company-wide communication works. Do they have to respond to all messages or phone calls as soon as they receive them, or do you practice asynchronous communication or using IVR system?
While you’re preparing the questions for your interview, remember that some workers are just now entering the work field, and they don’t have any office experience. That means that you have to educate them on corporate culture, even if they’ll be exclusively working from home.
Now that we’ve covered your part of the equation, let’s delve into the type of employees that strive in a remote environment.
Remote workers need to have the same set of skills your other employees have, but they also need to be self-motivated and great at organizing their workload by themselves. They have to be organized enough to meet tight deadlines without affecting their sleep schedules for a productive life at work. They also need to be able to communicate with their team members efficiently, through different tools.
This may be hard for some people because they can’t read facial cues and tone through text messages, so some things may be lost in translation. That’s why it’s important to bring in potential team members for interviews and ask their opinion on prospective candidates.
To ensure the security of the remote work provide them with a few tips on how to secure the device and protect their privacy online.
Give essential information and access
Once you hire new team members, welcome them to the company with a package. If you’re securing the work equipment, send it to them with a welcoming note in which you express your appreciation for them and hope for a great business relationship.
In case you’re not sending them any equipment, write them a welcome email. Start with a short introduction to your team, a description of their first week, and a few tips on how to make their home office comfortable and free from any distractions.
When they set up their equipment, share access to your communication channels, different tools they’ll need and all other information you deem necessary. Once they’ve settled in, invite them for their first onboarding call and introduce all team members and projects they’ll work on.
Start with a 2-week plan
Getting your new employees settled is an important first step, but don’t forget that onboarding is a process and not a one-time thing.
If you’ve exclusively hired employees that worked in the office before, reevaluate your existing onboarding process. Just because you’re not physically close to your new employees, doesn’t mean that you should scrap the old practices. After all, the end goal is the same – making sure the new hires are familiar with your company’s culture and values and feel comfortable within their team.
Work out which steps of your onboarding process make no sense in the digital environment and try to replace them with remote-friendly but monitoring activities.
Start by giving your new hires a simple task and make sure to check in on their progress. Make complex processes and workflows easier with explainer videos to let them understand how things work. Once they finish their task, don’t review it immediately, but let them listen to a few of your presentations introducing the clients and projects they’ll be working on.
During this meeting, go over their roles and tasks for each project and make sure to give them clear instructions on how to take over responsibilities from current employees, as well as how to open up communication with clients. You can even make animated videos about the key workflow procedures in the company prior to assigning first tasks to the new hires.
This is how you’ll avoid a high turnover rate since research shows that 44% of new hires that leave within 6 months do so because of unclear guidelines regarding their role.
After the meeting, give them a chance to rewrite their first task to be more in line with the expectations of your company and clients.
Make sure to check in on them privately after these steps and give them feedback on their job.
How to choose the first big project
The first big project should be something that involves cross-team collaboration and an agile approach to manage projects overall. A project like that ensures that your new hire will communicate and work with other team members which will help them learn other people’s responsibilities and create comradery in the digital space.
A project that requires them to work with others doesn’t just show how good of a team player they are but also helps them discover the inner workings of your company. The end goal is for them to work together and bridge the gap between them brought on by geography, culture, and more.
Introduce the team
We already mentioned that you need to introduce the team over a Zoom call (or any other tool of your choosing), but remember to make this a periodical thing. Organize a weekly meeting in which you’ll discuss the progress made on different projects, company news and get a chance to further familiarize yourself with the team.
Meanwhile, connect your entire team on a remote team chat app, like Slack or its alternatives, to let them discuss things, ask questions from each other, and catch up when they need.
Knowing one’s work responsibilities and knowing them as a person are two different things. Since your remote workers don’t have a chance to catch up at the water cooler, you need to recreate these spontaneous moments for them.
This is a longer process, but it will be worth it once you see them relying on each other and letting their team members know when they need help or an extension on the deadline.
Check-in regularly
Performing regular check-ins lets you know how your new hires are progressing as well as how the team feels about their new colleagues. Employee satisfaction is the best review of your onboarding process, so make sure to listen and make changes if necessary.
Other than checking in with your employees privately, make sure to leave time in your weekly meetings for questions and suggestions. If you’re not getting any constructive criticism, send out anonymous questionnaires and let your employees write their grievances.
No one likes to spend time with their coworkers outside of work, so don’t force any Zoom happy hours or make them eat lunch in front of the camera. Think smaller when it comes to working on employee gatherings, like celebrating birthdays, weddings, having children and more over Slack and company-wide emails.
That leaves people room to reach out to other team members privately and forge real connections.
Conclusion
Onboarding is a long process that costs you time and energy so you want to make sure it gives you the results you want. Rework your strategy and make checklists for all steps you want to take, but don’t forget about the human factor. You can also look at AI-powered tools such as AI resume screening to ensure you have the best candidates in the first place.
Your employees need to adjust to the “new normal” and you’ll definitely come across some hiccups and will need to be quick on your feet. You’ll see that there’s a lot of things that transfer nicely to the digital space and with our guide for the things that don’t, you’ll easily create a foolproof strategy for onboarding remote workers.
Author bio:
Petra Odak is a Chief Marketing Officer at Better Proposals, a simple yet incredibly powerful proposal software tool that helps you send high-converting, web-based business proposals in minutes. She’s a solution-oriented marketing enthusiast with more than 5 years of experience in various fields of marketing and project management.
Why Using A Customer Data Platform Will Take Your Customer Experience to the Next Level
There’s no shortage of marketing tools that capture and analyze customer data. The problem? When businesses analyze customer data, each data set is usually treated as a standalone. But siphoning through data set after data set can be costly and inefficient.
So, how do marketers combine different data sets into a single customer view?
CDPs are data platforms that capture data from various sources and display it in a single unified customer database. In other words, they consolidate and integrate customer data into one central platform. This way, businesses can pull insights on a specific customer or prospect during various points of the customer journey.
Like all marketing tools, businesses use CDPs to understand their customers’ unique preferences and behaviors.
But what sets CDPs apart from other tools is their ability to help businesses create customer-centric experiences.
CDPs give businesses the data they need to create relevant messaging — all in one place, in real-time. This helps them create messages that are custom-tailored to their customers’ preferences. When customers feel like a company knows them, they’re more likely to stick around.
Let’s take a closer look at how you can use CDPs to take your customer experience to the next level.
Building a sales process
Using a customer data platform can be invaluable to building a sales process that entices your customers to say “yes” without resorting to slimy tactics.
Below, we’ve listed a number of ways businesses can use CDPs.
1. Map out the buyer’s journey
Buyer journeys aren’t simple straight lines that lead to a sale. They zig, zag, turnaround, and zig again.
Today, a buyer’s journey could start on one channel and toggle between several steps. Knowing how that journey ebbs and flows gives your organization a chance to ensure no customer slips through the cracks.
That’s why it’s essential to map out your company’s buyer’s journey.
Every step and interaction a customer goes through during the buyer’s journey produces customer data.
Businesses that study these interactions and look for patterns can predict future buying habits. Understanding this behavior shows you what customers align with and what turns them away.
To sum up: Understanding what actions customers complete before or after purchasing helps you nurture leads and create more enjoyable customer experiences.
You’ll also be able to craft customer-centric funnels.
Customer-centric funnels use the data you mapped in your buyer’s journey to take customers through a personalized sales experience.
Each stage of the funnel is personalized for your customers. Some people will need more nurturing before making a purchase, while others won’t need much coaxing at all.
For instance, some customers will need a whole series of offers while others will buy after just two.
Funnels also take some of the pressure off your sales team and create passive business revenue.
The most valuable part of a CDP is the personalized customer profiles. These in-depth, single customer view profiles are what set CDPs apart from other systems.
Profiles detail each person based on data pulled from an array of channels. This means wherever your customer is — you are. Whether they’re in person or online, you have a compilation of their behaviors and preferences.
This helps you craft unique experiences you know a customer will love.
In the end, customers want to be seen as individuals, not as lead prospects. It can get cloudy when you’re analyzing data. Sooner or later, prospects look like sales targets on a spreadsheet. But CDPs have the distinct ability to create comprehensive profiles that feel human.
Every data point serves a purpose, is cleaned, and deduplicated. Next, the datasets are grouped together by theme. Finally, the data generates a unified customer profile.
In a CDP customer profile, you’ll see details such as:
Understanding customer behavior and preferences is essential to personalizing the content that enhances the customer experience.
CDPs help businesses such as SaaS content marketing agencies personalize content and marketing promotions in a number of ways.
1. Relevant messaging
Customers don’t engage with campaigns that aren’t personally relevant. The data you collect from a CDP helps create relevant messaging your customers will connect with. Relevant messaging through target campaigns increases customer experience and loyalty.
For instance, Millennials prefer different messaging than Baby Boomers. Baby Boomers prefer different messaging than Gen Zers.
2. Content optimization
Understanding your customers also helps you optimize content to match a customer’s search intent. This helps you produce the right content at the right time.
Picture this:
You own a simple skincare brand, and you’re looking to increase your product base. Before you start getting creative in a lab, you analyze customer data in your CDP.
After noticing a series of patterns, you realize that your customers are searching for:
Sun protection sets
Bath bombs
Jade rollers
Beard oil
Not only does this show you what products to create, but it also shows you which target phrases to optimize your content around.
You use those target phrases to plan out content briefs, research secondary keywords, and prepare SEO plans.
By the end of your preparation, you’ve planned out three months worth of:
Along the way, you continue to keep an eye on your customer data. If you see a change in pattern, simply adjust your content as needed.
This commitment to custom tailoring content to customers’ preferences enhances their experience with your company.
Segmenting customers
While every customer has their own preferences and behaviors, it’s common for many to exhibit common patterns.
CDPs give you tools to define your audience by segments based on these shared attributes and behaviors. Segments are based on rules, or they’re built using machine learning and AI. With these tools, you can enrich customer profiles with data you wouldn’t be able to gather on your own.
With the segmenting features, you can:
Predict customer churn
Deliver relevant recommendations based on buying history
Identify customer advocates and frequent buyers
Identify similar patterns
Identify upsell and cross-sell opportunities
Segment your customers using common attributes
Tailor messages to those segments
Businesses can use CDP segmentation tools to optimize the entire customer journey from discovery to advocacy.
To analyze and segment profile data, look for a CDP that has:
Prebuilt code
Visualizations that feel intuitive
Out of the box features
24/7 customer support
An example of audience segmentation
Let’s imagine that your business sells digital courses on personal and career development. You just set up a CDP, and you’re looking forward to trying the audience segmentation features.
After identifying customer patterns and behaviors, you notice you have three main types of customer patterns:
Frequent buyers that mainly buy career development courses
Infrequent buyers that mainly buy personal development courses
This insight helps you segment your customers into the following customer avatars:
Career development customers
Personal development customers
Career and personal development customers
Later, you improve your marketing strategy to cater to these three customer avatars. You have three different kinds of social media campaigns, email newsletters, landing pages, websites, and paid ads.
You can also repurpose content over time by launching a podcast or producing videos, for example. After this: This helps you produce the right content at the right time.
For your career development customers, you:
Focus your content on career advancement, job skills, and networking tips.
For your personal development customers, you:
Focus your content on personal growth, coping skills, and building self-confidence.
For your career and personal development customers, you:
Focus your content on how personal growth contributes to career growth.
At this point, your planned content strategy is laser-focused and serves your three most common types of customers.
Over time you keep an eye on behaviors and make adjustments when needed. You also keep an eye out for new customer avatars and buying habits.
Isn’t a CDP just a CRM?
CDPs and CRMs both work with customer data, but the two are pretty different.
You may have wondered, “Why do I need a CDP? Isn’t a customer relationship management tool (CRM) the same thing?”
But there are more differences between the two tools.
Here are some major differences between a CDP and a CRM.
1. Data capacity
CRMs were intended to keep track of customer and prospect interactions to automate the process for sales teams. They’re great for sales and marketing teams that need to pull customer information quickly.
CDPs are great at handling large amounts of data from various channels.
2. Known data
CRMs only contain known data — they won’t be able to pull anything on potential customers you’ve never met before.
CDPs work with both known and unknown data making them more valuable than most martech tools.
3. Storage information
CRM data stores simple information into a few fields — almost like a flashcard. It includes basic customer information such as name and contact information.
CDPs have detailed information about a customer’s buying patterns, online and offline activity, and behaviors.
4. Data format
CRMs can’t handle data in a free-flowing manner. The system can only recognize data if it’s formatted in a specific way (i.e., a CSV file).
CDPs take information from several sources and act as a central hub for customer data. They can handle both simple and robust information while also making sense of complex data. This includes online and offline data and behaviors.
5. Monitoring and engaging
CRMs are helpful for monitoring and engaging with customers and prospects throughout all phases of the buyer’s journey. They work well at managing contact information and also have automated workflows and reports. Solopreneurs and small teams often use CRMs.
CDPs are helpful for tracking all aspects of customer behavior on and offline. They pull information from various sources for customers you know and don’t know alike. They help you segment audiences and refine your messaging. Startups, mid-size, and large companies use CDPs.
Which tool is better for customer experience — a CRM or a CDP?
While CRMs are helpful for engaging with customers at various parts of the customer journey, they’re still limited on information.
The more detailed information a company has about their customers, the more insight they have as to what those customers crave.
First, you have to know what their pain points are. Then, you have to craft messages that align with customer needs. But a CRM can’t help you with that. It can help you manually look up customers and engage with them directly, but it doesn’t use machine learning or artificial intelligence to scour customer behaviors.
Ready to transform your customer experience to the next level?
Customer experience affects every aspect of success, making CDPs invaluable to a business.
With a CDP, you’ll understand how your customer thinks, what they’re looking for, and what they like. You won’t need three tools, and multiple data set extraction tools. Instead, your CDP will pull information from various channels for you.
Not only does this save you time, but it also helps you understand how to reach your customers in a profound way.
From knowing how to craft messages to building long-term relationships, a CDP is every business’s trusted tool for up-leveling the customer experience.
Jeremy is co-founder & CEO at uSERP, a digital PR and SEO agency working with brands like Monday, ActiveCampaign, Hotjar, and more. He also buys and builds SaaS companies like Wordable.io and writes for publications like Entrepreneur and Search Engine Journal.
Keeping employees engaged takes reflection on the strategies used to run your business. Business management is connected to workplace culture. Unfortunately, these close ties mean that if one area is lacking, the other will follow. To prevent slips in productivity, here are some ways to ensure that your employees remain satisfied and on-task at work.
Improve Workplace Culture
People are creatures of habit. When we repeat an action, a thought, or a combination of the two, our minds begin to associate with these things to the extent that they become second nature. At work, we showcase our habitual natures by repeating a task or thinking the same things about the workplace. While these habits help produce outcomes, they can be destructive. If one’s thoughts are negative, the actions they take towards work will also be negative, albeit unintentionally. If employees regularly feel that they are not being acknowledged for their efforts at work, soon enough, their work ethic will suffer, and so will the company. Understanding that this is the effect of negative thinking and poor workplace culture, we can piece together ways to improve productivity. Employees are more likely to be motivated and increase their productivity if the workplace culture is improved upon. Consider presenting the culture and the value of your organization during the onboarding of the employees. It is worth showing your employees that you value them; this will increase their motivation and enthusiasm.
Set Goals Effectively
Depending on your business’s size and scope, the way you go about goals will vary. For larger organizations, integrating strategy developments such as objectives and key results (OKRS) can be an effective way to engage the company. For smaller businesses, relying on SMART goals is often a more practical approach to achieving business aims. Consider the specifics of your organization and adopt strategies that emulate your setup and dynamic the best. Don’t forget to take the feedback of customers that you collect using online surveys or tools such as Get Weave Communications into consideration – this way you’ll be able to tailor your services to meet the clients’ expectations. Look into HCM management as another way to harness business success for your company, especially with the rise in remote work culture.
Integrate Employee Rewards
The millennial workforce is exceptionally responsive to task-reward strategies for workplace productivity. With the help of performance management software such as factoHR, managers can now easily create objectives for employees and evaluate their performance. A job well done can be acknowledged in many ways. Business leaders might consider gift cards, employee of the month posts, acknowledgment during a meeting, or paid time off as a few ideas for work rewards or employee rewards. At the very least, incorporating consistent positive feedback will motivate employees to continue producing the ideal results needed. Without considering your employees regularly, they will start to feel like machines, and their work ethic will dwindle. Remember to see the person behind the employee and make efforts to engage positively for increased productivity. To boost productivity, you can consider implementing a time reporting system, so your company will have more organized and well-prepared reporting mechanisms.
Use Team Management Software
If you’re noticing signs that your business needs digital tools to enhance productivity, invest in business management software. Several businesses worldwide are relying on Mobile Device Management (MDM) solutions to improve their productivity and streamline their remote management. Stay on track of goals using team software that allows everyone in the office to connect at all times. You can check off assignments and tasks using these systems, and everyone can see what is happening that day on the dashboard. Using online software to store data and communicate will also subsequently boost business security. Communicating through instant messaging is a common feature found on these software programs and makes work productivity flow faster and more efficiently. We like Asana for the business management of smaller teams—and don’t worry about learning a new system, you can get Asana consulting to help you adjust quickly. Larger companies may need to use regular video chatting to optimize productivity. Designate a specific amount of time each week where business meetings can take place online. Deliberately mapping out this time will allow employees to plan and get more work done in time for the chats later that week. Even better, you can use time management software to keep things organized.
Organized workflows with responsible behavior towards deadlines help complete tasks prior to the deadlines and keep a stress-free work environment. Organized tasks and team meetings let remote employees adjust their schedule accordingly to set off enough time for their personal care and quality sleep.
Improving workplace productivity requires that business leaders take a look at how well they are treating their employees. Efforts to improve workplace culture and instill a positive attitude in the company will be most effective at increasing the work productivity taking place as a whole.
When you run a business, whether large or small, one of the most important aspects of your success is the way you handle your finances. As a business, you’ll have expenses—there’s simply no way around it. However, the way that you manage them can have an impact on your profit.
From paying your taxes to managing your payroll and keeping track of your travel expenses, there are a number of reasons why expense administration is paramount to the smooth running of your company.
Stay organized
While your individual home expenses may consist of tracking expenses through keeping all of your receipts, this won’t fly when it comes to your business expenses. Not only is it terribly hard to keep track of numerous receipts, but it can also be a nightmare to go through all of them when it’s time for tax season or staying aware of how much your business is spending. This is why automating how you track your expenses and using an online bill pay service is a game-changer.
Use apps for tracking expenses
Along the same lines as the above-mentioned tip, using a receipt scanner and software helps you have all your business expenses in one place. Platforms like Spendesk even offer virtual employee debit cards to help keep track of your teams’ business expenses. You can easily keep track of your money and where it’s going, which can go far in how you run your company and save for emergencies. From categorizing expenses to keeping track of the little things, being organized with your finances is key to the success of your business. Apps are a great way to achieve this. Learn more about your business’s debits and credits here.
Consider hiring a professional
If you simply don’t have time to take care of your business finances because you’re busy managing teams and networking with clients, hiring a professional can go far in helping you control business expenses. While it does mean making an investment, the benefits found in hiring someone to handle your finances can make a world of difference for you. Through their expertise, they can make sure the company is saving, only spending what’s necessary, and profiting as you should be. Hiring a professional accountant or best accounting firms investing in cloud-based bookkeeping software will provide you with an in-depth analysis of your expenses.
Have a business credit card
Most large businesses that have been around for a while already have a dedicated account for their expenses. If you’re a small business just starting out, chances are you’re still using your personal credit card. Maybe it’s been easier that way. However, this can become confusing and even detrimental to the success of your company as it grows because you’ll have all of your money and expenses lumped in one place. There are apps and websites that not only make it easy to open a business account, but to manage it all from one place. This way, keeping track of your business expenses is streamlined and you’ll know where your company money is and what you’re spending it on.
Review expenses and accounting every so often
Whatever option you choose, it’s a good idea to go back to it and reevaluate how things are going. In some instances, what works for one company may not be the best for yours due to different kinds of products or services and ways of operating. With your financial health being one of the most important aspects of your business, it’s important to get it right. Even if you have hired a professional, it’s still a good idea to check in and make sure they’re helping you get your money’s worth.Learn more about efficient project accounting tactics and how it impacts your business.
The Bottom Line
Your financial health as a small business is important. Haphazardly keeping track of your expenses simply won’t cut it in this day and age. Fortunately, with the help of today’s technology and financial professionals in your area, you can easily track your expenses and make sure your small business is making a profit.
A chain is only as strong as its weakest link and, when it comes to growing a successful business, you can’t afford to have a link that’s anything less than strong. The first step to building an unstoppable team for your company is to hire the right candidates from the get-go. That’s why you need a Core HR solution.
With these three tips, you’ll be well on your way to a chain that’s truly unbreakable.
#1 Get Creative with Recruiting
Don’t let your recruiting efforts fizzle on your website. While a posting on your careers page is a must, make sure you’re also expanding your recruitment horizons by placing job listings on online platforms like:
LinkedIn – LinkedIn connects millions of enthusiastic professionals, industry veterans, and recent grads in an easy-to-search digital networking space. Take advantage of its premium features and messaging capabilities to reach out directly to the professionals that catch your eye (like in dating, sometimes you have to make the first move) you can use a LinkedIn scraper to obtain their email addresses.
Social media – Platforms like YouTube, Twitter, Instagram, TikTok, and more are practically overflowing with young professionals showing off their talents, skills, and passions. For candidates that break the mold, reach out to smaller influencers, and see who bites. And who knows? They might be a great catch.
#2 Cast a Wide Net
A person is far more than their college GPA and branded resume. Sometimes, a piece of paper doesn’t do a candidate justice. While straight-arrow, by-the-book candidates are highly valuable, try to diversify your team by sprinkling in some creative thinkers with unorthodox backgrounds.
Consider out-of-the-box candidates like:
Older professionals with deep-rooted IT skills in another field—their years of experience in collaboration and unique know-how can do wonders for your team.
People with non-traditional educational paths. Maybe they went to trade school and are brilliant welders with a penchant for writing. Perhaps they’re high school grads who taught themselves how to code. Whatever it may be, a lack of a standard college education doesn’t have to be a flaw—it can be what sets them apart. Here is an article by Lensa which talks about high paying jobs that do not necessarily need a qualification or a college degree.
However, make sure you’re supplementing your interviews and resume checks with some good ol’ vetting. No matter how shiny your new hire’s CV or how strapping their suit, you can never go wrong with a background check and a quick look at their tradeline. Or take some inspiration and use pre-employment assessments during the hiring process.
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#3 Know How to Sell Yourself
If you want to hire the best talent in your industry, or you are looking at hiring inside sales representation you’ll need to foster a company culture that shines brighter than the rest, especially if you’re a smaller business. If you don’t have the capital to offer the pay and benefits that larger companies can, you must know how to sell yourself to highly coveted candidates, just like you would to potential investors. It’s also a great idea to have an employee onboarding process and employee onboarding software to start off as you mean to go on.
While some professionals may turn away from a growing company, you just need to focus on the ones that are attracted to your immense potential. To make them see the light, you must offer:
A clear and compelling mission and vision for your company and its employees.
Hiring talent is a two-way street. If you want to hire impressive candidates, you’ll need to impress them too. No matter what, building your A-Team takes time. Be patient, don’t settle, and you’ll get there eventually. Happy hiring.
Game developers are increasingly facing the challenge of securing game-user data. Even though most game developers focus on creating a fun environment for their users to enjoy, they should not forget about security concerns. In this article, we will discuss how to secure coding practices in game development to protect user data and information from external threats.
Importance of Secure Coding in Game Development
The importance of secure coding in game development cannot be overstated. It is a top priority for all parties involved: the developers themselves, their users, the gaming industry as a whole and even members of the gaming community at large.
Security is essential for protecting user data from hackers and malicious actors who may want to access or steal it. If you have any doubt about this point, just look at recent events such as data breaches affecting major companies like Uber and Equifax (which was actually two separate incidents). These breaches resulted in millions of people having their personal information compromised and they were just the latest high-profile examples!
Data Security in Game Development
Data security is important for all businesses, but it’s especially crucial in game development. Data leaks can be damaging to your reputation and brand. They can also be embarrassing if they reveal sensitive information about your company or employees. And if you’re dealing with sensitive user data, the cost of a data breach could be enormous not just financially but also legally (think GDPR). This is why any reputable AAA game art studio turns to experts in the field to ensure their data is secure at the highest level.
Data security breaches have happened at some of the biggest companies in tech: Facebook lost control over user information when Cambridge Analytica used its platform to harvest data from millions of people; Google was fined $6 billion by the European Union after allegations that it manipulated search results; Uber concealed a cyberattack affecting 57 million users that occurred in 2016; Equifax announced a massive breach impacting 145 million Americans’ personal details including credit card numbers and social security numbers; Marriott revealed plans to launch an investigation into how its Starwood Hotels division had been hacked earlier this year resulting in 500 million guests being affected by the breach…the list goes on!
Authentication and Authorization
Authentication and authorization are two methods used in game development to ensure that only authorized users can access a system or resource. Authentication is the process of proving who you are, while authorization determines what actions you may perform based on your identity. Authentication methods include things like passwords and biometrics (like fingerprints), while authorization methods include access control lists (ACLs) and role-based access control (RBAC). Both authentication and authorization should be included when developing secure software systems.
A secure authentication method uses unique identifiers that cannot be replicated by an attacker to verify someone’s identity. For example: if an attacker steals your username/email address combination from one website then tries it on another site where they don’t have an account yet, they won’t be able to log into either site because those credentials aren’t valid anymore since they’ve already been used somewhere else before! This concept applies for any type of credential: if someone steals my password then tries using it elsewhere without my knowledge or consent then bad things happen because now I’m locked out from all my other accounts too!
Input Validation and Sanitization
Input validation is the process of validating user input before accepting it. Input sanitization is the process of sanitizing user input after accepting it. Both are important because they prevent malicious users from exploiting vulnerabilities in your app.
Input validation ensures that only appropriate data is entered into an application, while input sanitization cleans up potentially dangerous data such as HTML tags or SQL injection attacks before they reach your database layer or any other sensitive parts of your software stack.
Data Encryption
Encryption is a process of encoding data so that only authorized parties can read it. Encryption is required to protect user data, as well as communications between game servers and clients. Encryption also protects against hackers and cheaters who try to steal your game’s secrets by intercepting network traffic or modifying the code on their own computers.
Secure Communication Protocols
HTTPS and TLS
HTTPS is a secure protocol that ensures that all data sent between your server and client is encrypted, so it can’t be intercepted or tampered with by third parties. TLS is a standard for encrypting data sent over the internet, which includes HTTPS.
Encryption
Encryption protects data from being read by unauthorized parties through the use of cryptographic algorithms and keys. It’s important to note that even if you’re using HTTPS/TLS, if you don’t encrypt your sensitive information before sending it across an open connection (like the internet), then anyone else who has access to that connection could potentially see what they’re sending even if they don’t know how exactly how the encryption works!
Secure Keys
When using encryption, there needs to be some sort of key generated so both sides know how much data they should keep secret versus making publically available (for example: credit card numbers). This key must remain secret at all times; otherwise hackers will be able to break into any system where this key exists without knowing anything else about how those systems work!
Patch Management and Updates
If you’re developing a game, one of the most important things is to keep it secure. In order for this to happen, you need to ensure that your users’ data is protected and not compromised. One effective method of achieving this is through patch management: applying updates from developers, such as kevurugames.com, as soon as they become available. However, there are other ways in which you can protect your users’ information from being leaked or stolen by hackers and cybercriminals.
User Education and Awareness
You should also consider training users on security issues. Security awareness training is a great way to help people understand the importance of protecting their data, how to do so, and what types of threats might exist.
Training can be set up in many ways you could send out emails about new policies or changes in the system; you could create posters that go up around your office; you could even hold live presentations for groups of employees at once (or even better: individualized sessions).
You’ll want to measure how effective your training has been over time by asking questions like: Are there any gaps in knowledge? Do people feel more confident about protecting themselves against threats? Do they know where they should go if they see something suspicious happening on our platform?
There are many ways to secure your data while coding, but these are a few that help prevent accidental leaks of user data.
Authentication and Authorization
This is the process of ensuring that only authorized users can access restricted resources on your system. You can also use it to verify if an account has been compromised by an attacker or infected with malware. Authentication is done through passwords, biometrics and tokens while authorization uses access control lists (ACLs) which specify what actions a user can perform on different objects in the system.
Input Validation/Sanitization
Validating input means checking for format errors before processing it further into the program’s logic. Sanitizing means removing malicious characters from input fields so as not expose them directly into memory where hackers could exploit them later on during execution time when running code inside their own programs which could potentially allow them full control over any computer systems connected through network connections such as Wi-Fi signals etc.
Conclusion
The bottom line is that secure coding is important for game developers. It’s your responsibility as a developer to ensure that the user data you collect and store is safe from malicious attacks. This means using strong passwords, encrypting data when possible, limiting access to sensitive information on your servers through authentication/authorization protocols and more.
There have only been a few technologies in the past few years that could be called transformative. Just like how we’re using machine learning algorithms to enhance location accuracy and provide dependable geospatial data with a focus on data privacy, a lot of tools and companies today are providing several exceptional services with the help of blockchain tech.
Blockchain has revolutionized the way we look at decentralization and a novel financial system devoid of intermediaries. However, for all the benefits they provide, having trust in a system that goes against the long-standing notions of trust (specifically in finance) is a hard task.
Today, we’re going to analyze how blockchain’s use cases are gaining trust. But before we do that, we need to dive into the usage of the tech.
The Use of Blockchain
Blockchain tech has proliferated a lot. It’s become the cornerstone for a new world order, a new kind of infrastructure. From being embedded in industry-leading decentralized finance and security tools to being used by games and NFTs to add value to people’s lives, it’s one of the most transformative technologies and right there with the VR-AR-Metaverse and AI-ML technologies.
Alongside this, everyone is already aware of the Crypto market, entirely supported and facilitated by the blockchain technology. Upon offering a new layer of digital security and versatility, as well as the connections with the financial world, blockchain keeps expanding into new territories, growing and reaching a greater customer base.
Practical Applications of Blockchain in iGaming
One of the greatest ways this expansion could be highlighted is through the connections with various segments of the iGaming industry. Even outside of the initial things that may come to mind like streaming service payment alternatives or more deposit options, we have the connection with the casinos, and more interesting fields.
Many of these fields have already embedded core blockchain functionality into their systems. Gambling, specifically, has been made more rock-solid in terms of security through blockchain. Blockchain casinos are springing up, and new types of gambling games are offering NFTs are prizes, which are also based on popular, decentralized blockchain ecosystems.
Nowadays, blockchain gambling makes payments smooth, anonymous, and easy. Popular online slots at Cafe Casino integrate crypto-powered payments as an alternative to traditional currencies with the new technology. This lets players conveniently fund their accounts and cash out wins in digital assets, rather than reverting to slow and inconvenient banking methods.
After all, funding your online casino account with crypto is a cinch. Just grab some Bitcoin, Ethereum or whatever digital coin you fancy from your virtual wallet and send it over to the casino’s address. Minutes later, your deposit will show up in your account and you’re ready to spin those slots.
Moreover, blockchain tech also ensures crypto payments are highly secure through encryption. By integrating cryptocurrency options, online slots give players faster, cheaper, and more secure ways to manage their bankroll, which adds to their appeal.
Uses of Blockchain in Gambling: What the Future Holds
In the future, online slots can leverage the blockchain tech and its core principles in a big way. They can not only bolster the security of the platform, but also link various assets such as NFTs to the games, such as by offering collectible rewards.
Slots were already some of the most popular choices for customers all across the globe when it came to casino games, likely due to the relative simplicity of the game, as well as the plethora of themes and collaborations these machines have with other industries or fields. Undoubtedly, the flexibility and versatility of the blockchain will only expand the popularity of the slot machines, all the while making the customer experience better.
For example, you can be sure to suffer a big charge and a slow speed when it comes to checks and bank transfers. But your online slots account can be topped up with the help of cryptocurrencies in a matter of seconds.
At the same time, playing online slots can be more rewarding because crypto platforms can offer better incentives, rewards, bonuses, and VIP programs. Playing an online slot game with blockchain (more specifically, a cryptocurrency) also means that you’re adding to your wealth and creating real value out of your money.
In a matter of seconds, your funds are ready to roll, avoiding the tedious waits that can come with traditional methods. Plus, the beauty of cryptocurrencies lies in their low transaction fees, which means more of your winnings end up in your pocket, free from excessive charges.
But the perks don’t stop there. Blockchain-powered platforms are all about keeping players entertained and generously rewarded. Whether it’s a shower of free spins, cashback incentives, or an exclusive gateway to high-stakes games, blockchain ensures these goodies are distributed with utmost fairness, making your gaming experience all the more exhilarating.
As you rack up cryptocurrencies through your gaming adventures, you’re not just winning; you’re building a digital treasure chest that has the potential to grow in value over time. It’s like hitting the jackpot and then watching it appreciate even further.
Trust vs. Trustlessness
Human civilization has relied on intermediaries like banks and financial institutions for everything—Loans, savings, investments, remittances, and cross-border transactions. There is an inherent need to “trust” these intermediaries so that they will not fail and that your transaction will go through.
The idea behind blockchain is to eliminate this need for trust. Why can’t we use mathematically sound algorithms and computer hardware to do our financial transactions, knowing that all assets are being moved correctly and safely?
There are a lot of examples to illustrate the point:
Using a cryptocurrency with a low transaction fee as peer-to-peer money.
Using BTC as a store of value for long-term investment purposes.
Performing automatic and conditional trades using smart contracts on the Ethereum network.
Buying and keeping NFTs to preserve your wealth in an immutable way.
In all these cases, each asset movement and transaction is registered on a public ledger, which is immutable. It cannot be changed or hacked into, except with what we call 51% attacks, which are impractical in the case of larger ecosystems such as BTC, ETH, XRP, SOL, ADA, TRX, DOT, MATIC, LTC, BCH, LINK, AVAX, XLM, XMR, ATOM, ETC, and ALGO.
Even if you have a meme coin with a lot of backers (DOGE or SHIB, for example), a niche cryptocurrency tied to a particular use case (FIL or ICP, for example), a stablecoin (USDT or USDC, for example), or an offshoot (BSV or BTG, for example)—It’s virtually impossible and impractical to try and attack it to create double-spend scenarios (or hacks).
So, in the larger debate of trust vs. trustlessness, isn’t blockchain a superior alternative? For once, you’re not:
At the mercy of hackers who can target central servers and databases (which happens often).
At the mercy of the intermediary to either approve or reject your transaction (think of cross-border payments).
At the whim of payment processors who can charge as per their convenience and desire (think of remittances).
Wrapping Up
Whether it’s the proliferation of the NFT marketplace or the increasing adoption of Bitcoin ATMs—Blockchain technology is all around us. It’s changed the way we look at the world and has transformed many systems we took for granted. Only time will tell what it brings about fundamentally and what kind of impact it has on other systems.
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