Author: Estelle Liotard

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Apps

App Localization: How To Do It Better

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Every mobile app developer wants their app to win the market and reach its maximum potential. The main goal is to get as many new users onboard, by improving the app’s quality, exposure, visibility, and features. But, if you only adapt your app to a certain market, you’re only targeting a limited number of users. That means you can’t go very far. That’s why you should consider app localization.

Localizing your app means making it available in different languages for people from different regions and countries. It also means expanding your reach and going for the global market. This article will break down the process of app localization for you, and help you understand how to conduct it.

Here are 6 tips for proper app localization that you can start applying today.

 

Choose a Target Market

Before you turn to the actual process of localization, you first need to conduct meaningful research. You have to decide which market you wish to target with your app, and base that decision on data. 

To make sure you’re choosing the right language for the localization, you have to:

  • Do market research for potential target countries
  • Learn about your competition and potential users
  • Learn about your current users and which countries do they come from
  • Read your app reviews and feedback  to see what people from different countries have to say

If you’re certain you have a shot at making it work on a target market, you can proceed with app localization.

 

Adjust Your Text

Before you translate the text and entire content of your mobile app, you have to make the right adjustments to it. Localization is not the same as translation.

Localization includes:

  • Paying attention to the customs and habits of the target audience
  • Removing content that could be potentially offensive to a certain nation
  • Using appropriate symbolism and references

What might be funny to an American, could be completely confusing to a German, if translated literally. Although the professional translator should be able to make these adjustments himself, it’s better that you take a look at it yourself.

Once you feel like you’ve made the adjustments with the target audience in mind, you can proceed to hire a translator.

 

Hire a Translator

If you were considering asking your relative who “speaks a bit of French” to translate, or use Google Translate, let us stop you right there.

Without a quality translation, your entire project is worth nothing.

That’s why you need to invest your money into hiring a professional translator who will:

  • Translate your text to make it sound natural to natives of the target language
  • Use appropriate symbolism and structures
  • Find a way to translate the overall tone and style of the original copy

“A professional translator is a must s don’t even hesitate for a second. Find someone you know will do a great job and you’ll see it was worth it,” says Marissa Pearson, a localization expert from Studicus.

 

Additional Changes

Apart from translating the content of your app, you also have to pay attention to all the other elements in your app. With the new target market in mind, you have to adjust:

  • Currency
  • Metric system
  • Date and time format
  • Images and app design
  • Visuals

 

Make sure that everything is right for the target user on the new market and make the app suitable for their ways of functioning. 

Remove images that might be offensive and replace them with something more appropriate for the eyes of your target audience. Here’s an example:

  • You’re targeting the market in India
  • You change dollars to rupees
  • You adjust the images to not offense their culture; a cow is a sacred animal in India so if you have any images portraying cow funnily or offensively, you have to replace it

This way, you go through all the segments of your app until you’re certain you’ve made all the necessary adjustments. Your app engagement will skyrocket. 

 

Conduct App Store Optimization

Don’t forget to translate and optimize the text displayed for your app in the app store. You have to make sure your app is highly visible and easy to find.

Pay attention to:

  • Title of the app
  • Keywords used in the description 
  • Respecting the local SEO

This way, you’ll be certain your app will find its way to the new audience and get more users faster. 

Viber for Serbia, source: Google Play  

 

Check Your Accuracy

Finally, there’s one last thing you need to do before you wrap things up. You have to revise what you’ve written and make sure there are no mistakes.

So, if you want to be a professional, make sure that you:

  • Remove any grammar or spelling errors with the help of a spell check online tool like Quillbot
  • Follow a meaningful structure
  • Used proper vocabulary

Only once you’re certain you’ve proofread everything can you go ahead and publish it.

In case you need help with the written part of your localized app, here’s a list of useful tools and resources you could use to get some help:

Trust My Paper – Editing can be pretty hard, especially when you’ve written the text. You can send your written content to this service, and they’ll edit it to perfection.
Grammarly – If you want to proofread on your own, but need just a bit of help, this online tool can help you. Just paste your text and revise the highlighted areas.    
WowGrade – You have to proofread before you publish and this online service can do it for you.
Hemingway App – This app will help you improve your readability and accuracy. It will remove all the mistakes and help you rewrite for a better structure.

 

Final Thoughts

As you can see, the process of app localization is more than just translating the content of your app. You need to do proper research, outsource for translation, and get things just right.

The steps above will help you localize your app right and accomplish the goals you’ve set. Soon, your app will have a global outreach and the number of your users will keep growing.

–

Estelle Liotard is an editor for IsAccurate. She enjoys working on new projects and learning
something exciting every day. In addition, she works as a freelance writer for Best Essay
Education and Grab My Essay. Her passion for innovation is guiding her through all the different
fields of her career.

Categories
Business

Strategies for Boosting Business Efficiency: Practical Tips for Optimal Growth

In today’s fast-paced and competitive business environment, efficiency is key to success. Business owners and managers are always looking for ways to streamline processes and maximize productivity. However, implementing strategies for boosting business efficiency can be a daunting task.

Here are some of the practical tips you should know to optimize growth.

Analyze your current workflow to identify areas where you can optimize productivity

It’s time to take a step back and examine how you approach your daily tasks. Analyzing your current workflow can help you identify areas where you may be losing precious time and energy.

Perhaps there are certain tasks that you could delegate to someone else or automate with the use of technology. Or maybe there are opportunities to streamline your process by reorganizing the order in which you accomplish certain tasks.

By critically examining your workflow, you can pinpoint areas where you can optimize productivity and ultimately work smarter, not harder.

Automate processes to free up time for more important tasks

In today’s fast-paced world, business owners and employees often struggle to keep up with an overwhelming workload. That’s why many organizations are turning to automation as a solution.

By automating repetitive tasks, such as data entry or scheduling appointments, companies can free up valuable time that can be devoted to more important tasks. This not only improves productivity but also allows employees to focus on the work that truly matters.

So, if you’re looking for a way to streamline your workflow and boost efficiency, automation might just be the answer.

Utilize customer relationship management (CRM) software

Running a business can be challenging, but utilizing customer relationship management software can make all the difference in managing customer data and improving customer experience. With a CRM systems, businesses can store and analyze customer information, track interactions, and streamline communication.

By having a deeper understanding of their customers, businesses can tailor their services, personalize customer interactions, and create a more positive customer experience overall. This way, they can build and maintain strong customer relationships, leading to increased satisfaction, loyalty, and profitability.

Invest in digital tools that streamline communication

Clear communication is crucial for keeping everyone on the same page. Investing in digital tools that streamline communication is a smart move for any company looking to improve efficiency and productivity.

With the right tools, employees can easily collaborate on projects, clients can provide real-time feedback, and customers can receive the prompt support they need. Whether it’s a messaging app for internal communication or a customer service platform for responding to inquiries, these digital tools can help your team work smarter, not harder.

Plus, by ensuring everyone is on the same page, you can reduce misunderstandings and errors, leading to better outcomes for everyone involved. For instance, cloud-based phone systems like Kixie and Aircall are essential for business growth by enhancing customer experiences through efficient communication. When you compare Kixie with Aircall, you’ll see that Aircall excels in providing consistent customer experiences, thanks to its robust call management features and seamless integration.

Develop an effective training system to ensure everyone is on the same page

In any organization, ensuring everyone is on the same page is crucial, and an effective training system can play a huge role in achieving this. A well-designed training program can help streamline processes, improve productivity, and increase employee job satisfaction.

From onboarding new hires to providing ongoing professional development opportunities, a training system can ensure everyone is equipped with the knowledge and skills needed to do their job effectively. Technically, a comprehensive training system enables organizations to ensure everyone is working towards the same goals, reducing the risk of miscommunication and confusion.

Increase visibility with analytics tools that provide actionable insights into your operations

Businesses today are constantly trying to stay ahead of the game and increase their visibility to reach a wider audience. One way to do this is through the use of analytics tools. By utilizing these tools, businesses can gain valuable insights into their operations and understand where improvements can be made.

These actionable insights can provide a roadmap for success and enable businesses to make informed decisions that will lead to increased visibility and, ultimately, improved profitability. With the right analytics tools in place, businesses can gain a competitive edge and be well-positioned to thrive in today’s rapidly changing market.

Implement a rewards system

When it comes to recognizing employees who consistently go above and beyond in their duties, implementing a rewards system can be a game-changer for both the individual employee and the company as a whole. One such system is Terryberry employee recognition software. This software is especially ideal for businesses wishing to improve employee engagement, motivation, and performance to increase productivity and efficiency. It provides a central location for employee recognition, making it easier and more streamlined for managers to recognize and reward employees for their hard work.

Rewarding hard work and dedication shows appreciation and serves as motivation to continue to produce quality work. With the implementation of a rewards system, employees will feel valued and encouraged to work harder. At the same time, businesses can take their efficiency to the next level and achieve optimal growth, leading to increased productivity and overall success.

So why not invest in recognizing the hard work of your employees? It’s a win-win situation for everyone involved.