Author: James Ewen

James is the head of marketing at Tamoco

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Marketing & Advertising

What is Geofencing? Best Guide To Using Geofencing In 2023

geofencing

It’s high time we took another look at Geofencing. The technology has been a powerful way to reach consumers in the best moment in the right locations. But how have the capabilities changed, and how can marketers best use the technology as we move into a new decade?

 

What is Geofencing?

Geofence marketing is a form of location-based marketing where a geographic boundary is placed around a point of interest. When a mobile device enters this area, the geofence can trigger several different events. These triggers are usually the delivery of some kind of advertising. Historically this has been via SMS marketing, but increasingly this process has developed to include push notifications and even fit seamlessly into the programmatic advertising stack.

 

A definition of geofencing in 2023

Geofencing is a technology that has been around for a while. It is always developing, and marketers are finding intuitive new ways to use it effectively.

Geofencing is useful for instant location-based advertising. But its use can move beyond this simple moment marketing. Geofencing can be used to identify and build large addressable audiences over time. As we’ll see, it can even have a role in retargeting, attribution, and other location-based insights.

 

How does geofencing work?

Geofencing mostly consists of the following steps:

  • Identify a geographical radius around a real-world location.
  • Set up a geofence (virtual barrier) around the location.
  • When a device enters or exits, an event can be triggered.

 

What are the limitations of geofencing in marketing and advertising? (What you can’t do)

Not all geofencing technology is perfect. Sometimes a device registers inside a geofence when, in fact, it isn’t. Other times the geofence is set around a store, but in busy cities and other hard to measure locations, sometimes this means that devices are falsely attributed to the physical location.

These issues mean that geofencing has to be accurate. To provide maximum value to consumers, ads have to be relevant. Directly sending everyone that walks past a store, a message isn’t a viable option.

At Tamoco, we are obsessed with accuracy. We want our customers to be sure that a device is being targeted because it actually visited a location. So we build a solution that understands more than a single data point when calculating if a device is inside a POI or geofence.

Geofencing also has potential scalability issues. Being so highly targeted and in the moment means that the addressable audience in a geofence campaign might be quite small.

A geofencing campaign might work across McDonald’s stores, for example, but this is because there are a significant number of them. When dealing with smaller campaigns, the reliance on your own audience might not be enough.

For this reason, it might be better to target a type of consumer or build a segment over time that consists of visits.

 

What you can do with (better) geofencing

Simple geofencing push is no longer as powerful as it used to be. With better accuracy and a slightly different approach, you can still use location to achieve convincing results. Let’s see how.

 

Marketing and advertising

Targeting

Geofencing has traditionally been used to target devices as they enter a geofence. The brand would place a radius around its stores, for example. When a device using their app entered these areas, they would be sent a message encouraging them to visit the retail location.

As we’ve already mentioned, this isn’t always accurate in practice. Larger geofences are likely to include devices that aren’t nearby or not inside a competitor store. This can render the advertising message irrelevant.

Another potential issue with geofence targeting is the lack of audience scale. If you are using the technology with your own application, a large audience is required to send messages on the scale needed to shift the needle.

Better geodata means that you can look at device across how it behaves over time. In the moment targeting is effective, but building up a detailed profile and using this to build segments provides you with more reach and better accuracy.

Using location data for geotargeting means that you can target more devices outside of your first-party audience. You can read more about location data for targeting here.

 

Measurement geofences

Another benefit of using location-based targeting is the ability to measure the effect of location-based marketing or geofencing campaigns. For example, if you target devices based on their proximity to a location, how do you know if they performed the desired goal, especially if this is in the real world.

Using location data to target means that the same technology can be used to confirm if devices visit a retail location after being delivered any kind of advertising. Better accuracy means that you can be certain of a venue visit, rather than just a person walking nearby.

So using accurate POI geofences or polygons can help you to attribute your advertising campaigns. This extends beyond your geofencing campaigns to include your digital advertising, out oh home campaigns, and much more.

 

The future of geofencing marketing

Geofencing marketing v location targeting

Geofencing in marketing can still be an effective way to reach consumers in the best possible moment. But for brands that want to identify larger groups of relevant consumers, this isn’t always the best solution.

Instead, location-based audience segments offer the best of both worlds. These segments are still based on real-world locations and therefore carry real-world intent. They are scalable because these segments can be built over a longer time period.

Another benefit of these types of campaigns is that you can activate segments directly in your marketing channels.

This means that you don’t need to rely on push in apps. You can use the entire programmatic marketing stack to target users wherever they are.

 

About Tamoco’s location segments

Our segments provide more scale for marketers looking to do better location targeting. Our first-party data focuses on accuracy, allowing marketers to do more precise geographical based campaigns.

Activate location-based segments today.

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Business

7 Methods to Ensure New Employees Are Productive

It is hard to imagine a company reaching good results if its employees are not productive. Someone who is new might have all kinds of ideas and enough motivation to overperform in the first few weeks, but burnouts are common.

 

The challenge of overcoming lackluster productivity is one that many companies face. The purpose of this article is to cover the methods that improve one’s productivity and ensure that it stays.

 

Leave Positive Impressions

 

During the onboarding process, a company should present itself in a way that leaves a positive impression on the new employees.

 

Of course, whenever someone looks for a new job, it is common to research potential employers. However, it is one thing to look up details online and have an actual experience interacting with your supervisors and coworkers.

 

The more effort HR puts into welcoming new recruits, the higher the odds of these employees putting effort into their work. Little details count, so do not discard even those things that might seem insignificant during onboarding.

 

Provide Optimal Work Tools

 

If the employer is in charge of providing work tools, it should be given that new employees should get what they need.

 

For example, if your new recruit needs a computer for work, make sure that they get one that works optimally. Dealing with a slow computer, in addition to all the work, puts unnecessary stress and hinders one’s productivity by a lot.

 

Besides a computer, new employees should also have access to collaboration tools, such as cloud storage (Dropbox, iCloud) and instant messaging platforms (Slack). 

 

Incorporating effective knowledge management (KM) tools can enhance employee productivity by providing easy access to vital information and improving collaboration between team members.

These KM tools can help bridge the gap for new recruits by allowing them quick access to training materials, company knowledge bases, and other important resources that are essential for achieving optimal performance in a short amount of time.

 

Finally, if the work is done in-house, then the internet connection in the office should be strong enough to accommodate everyone, including new recruits.

 

Offer Opportunities to Learn

 

Fresh employees should have enough competence to do their job, but it does not mean that their career ceilings should stop.

 

One of the biggest motivators is the knowledge that you have an opportunity to go up the corporate ladder. And for that, one needs to become better at what they do while also gaining new skills.

 

If direct work does not provide enough opportunities to grow as a professional, it is common to seek extra training.

 

Employers who provide training to their employees encourage loyalty and motivate top talent to stay while also helping them with productivity.

 

Set Enough Time to Take Breaks

 

Break policy can be tricky. Usually, a lunch break lasts for about one hour. However, depending on the intensity of work, setting extra time aside to let employees rest is a worthwhile consideration.

 

Crunch time is inevitable now and then, but overworking employees constantly is bound to burn them out sooner rather than later.

 

A company-wide policy should be in place to ensure that everyone has enough time to take a breather. And if someone requires additional break time, they should get it as well, so long as the demands are reasonable.

 

Encourage Friendly Competition

 

A little bit of friendly competition can go a long way in boosting productivity. Let’s say that your company specializes in sales. 

 

What about coming up with an award for the employee who makes the most sales in a week? Knowing that there is something extra for the effort put into the work is bound to motivate employees to do their best.

 

Note, though, that this method should be used sparingly. You cannot run competitions throughout the year because they will lose value and transform into a nuisance, forcing employees to put in extra work consistently in addition to what they are already doing.

 

Come Up With Realistic Goals

 

Set realistic goals for employees so that they do not fall short. If they meet the expectations or even exceed them, it will work as a great form of motivation.

 

Workers who meet the goals identify themselves as someone who do a good job and are more likely to continue. Combine that with praise from supervisors, and you have another solid solution to solve productivity problems.

 

Minimize Distractions

 

Everyone loves to procrastinate, but building bad habits, such as checking social media constantly or talking to colleagues about random things when you should be working, is the opposite of what a productive workplace should look like.

 

Introducing policies that restrict distractions might seem like a negative thing, but if productivity is a priority, then such a step is more or less inevitable. Especially for those employees who get easily distracted and take a while to refocus on their work.

 

Conclusion

 

As you can see, there are quite a few different ways to increase the productivity of your new employees. Try to apply as many different methods mentioned in this article as you can. 

 

Finally, note that different people react differently. If a specific approach does not help someone, do not get discouraged. Instead, try to modify a method to make it work when possible.

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Business

Why Is Paraphrasing Important in College Papers?

Every essay, term paper, lab report, book review, or any other piece of academic writing has various purposes and demands. The purposes are always different, but the demands are pretty much the same. One of them is to paraphrase the words and findings of other students, writers, scientists, researchers, and other people. Not all people understand why is paraphrasing important.

Let’s start by checking its definition. What is paraphrasing, and what purposes it serves? Paraphrasing is an essential process when the author of a definite piece of writing or study reworks the words of other experts whose words and findings he/she uses in his/her project. This is no direct citation. You retell the citation in your own words, substituting the part of the original phrase.

Why is paraphrasing important, and why do you need to use it? No writer or researcher has the right to use the words of others as if they are his or her own. If you disclose a definite topic and use the findings of other experts, you need to use either a direct citation or paraphrase it. Otherwise, you plagiarize your own work. Thus, its relevance is lost entirely. No one will accept it because you have stolen the work of someone else.

How to Avoid Plagiarism?

What is paraphrasing? We have just revealed its essence and purpose. Now, we need to focus on another vital point. How can an ordinary student avoid plagiarism? One of the possible solutions has been offered.

You can paraphrase the citation. Another solution is to use a direct citation. When you do that, you ought to be very cautious. There are various academic writing formats. You must follow their guidelines to insert the desired citation according to the official rules. 

There is also a great benefit in using of an AI paraphrasing tool in improving the quality of college papers as it can allow a student to rephrase a content or material more efficiently and effectively while retaining the overall meaning of the information input. Otherwise, you make a mistake. There are such formats as:

  • MLA;
  • APA;
  • AMA;
  • Chicago;
  • Turabian;
  • Vancouver;
  • Harvard;
  • ASA and others.

 

Each format has a lot of differences. You need to know them all to be sure you follow the rules and do not mess them up with another format because there are many similarities as well. You may need to read and memorize Telecommunications Study Guide or similar guides. A lot depends on the industry you write in.

One more good solution is to use special plagiarism checkers. These are smart machines that spot any trace of non-unique content. How do they work? Check the following essentials:

  • Open the checking app you have decided to use.
  • Copy and paste your text into it.
  • Press “start” to make things run.
  • Wait for several seconds or minutes. The machine will compare your text with other ones available on the Internet.
  • Check the results. Any sign of plagiarism will be somehow underlined by the machine.

When you see that you have plagiarized separate words, phrases, or entire sentences, you already realize what must be reworked. Replace the underlined words with their synonyms. At times, it makes a writer rework the structure of the entire sentence to avoid plagiarism.

You can also refuse to insert any findings of other experts. Notwithstanding, it’s a bad solution. If you cannot prove your theories with already proven facts, your project loses its scientific value.

Use Professional Aid

The importance of paraphrasing is clear to every attentive student. Yet, it may be hard to deal with plagiarism, even if you spot it. You may change words and the structure of your sentences many times but it may not work. Such issues happen sometimes. If you don’t want to spend 1-2 hours doing that, turn for help to professionals.

The Internet is full of custom writing sites. They offer a wide range of academic features, including paraphrasing and citing. Let an expert look at the matter. He or she will quickly make it 100% unique.

Final Thoughts for Our Readers

The importance of paraphrasing is enormous because it helps you to avoid plagiarism of any sort. Use the tips we have offered in our guide to make things correctly and never plagiarize anyone else. In case you still need help with this task, turn to AdvancedWriters or any other custom writing agency. Its skilled editors surely know how to avoid plagiarism and paraphrasing is a simple task for them.

 

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Business

What is important to know before registering at Pokie Spins Casino for Australians?

Introduction

Choosing an online casino requires careful consideration, especially when it comes to playing for real money. Before registering, it’s important to make sure the platform is reliable, familiarize yourself with the terms and conditions, and learn how to conduct financial transactions. Without preliminary analysis, you may encounter unexpected restrictions, delays in receiving winnings and other unpleasant moments.

Registration is possible for residents of Australia, and new accounts get access to bonuses. Before creating a profile, it is worth paying attention to reviews, checking the license and studying the available entertainment. Pokie Spins Casino Australia sets certain conditions for receiving payouts, so it is important to familiarize yourself with the rules in advance. Careful study of all aspects will help to avoid possible difficulties and choose the most convenient conditions.

Registration instructions

Creating an account takes a few simple steps. Before filling out the form, it is worth preparing up-to-date data, because in the future you may need to verify your identity. Pokie Spins Casino asks for standard information, including address, date of birth and phone number. To successfully complete the registration, it is worth following the following order of actions.

Step-by-step instructions:

  1. Choosing a welcome bonus:
  • An offer to choose one of the bonuses or opt out will appear on the screen.
  • Familiarize yourself with the terms and conditions before making a decision.
  1. Filling out the registration form:
  • Enter an up-to-date e-mail address.
  • Come up with a strong password.
  • Enter first and last name as in the documents.
  • Select date of birth, country is filled in automatically (Australia).
  1. Add address and phone number:
  • Enter your city and full residential address.
  • Select the account currency (AUD by default).
  • Enter your cell phone number, which will receive a confirmation code.
  1. Agree to terms and conditions:
  • Confirm that you are at least 18 years of age.
  • Read the terms and conditions and indicate your agreement.
  1. Completing the registration:
  • Click on the “Create Account” button.
  • Enter the code from SMS to activate your profile.

After completing all the steps, the profile will become active. Then you can proceed to deposit your account and choose your entertainment.

License and regulation

Before registering, it is worth checking the rules under which the chosen platform operates. The owner, legal address and license are key data that will help to assess reliability. Pokie Spins Casino operates on the basis of a permit issued by a foreign regulator, which may affect the availability of some features. Familiarizing yourself with the official documents will help you avoid surprises when using the platform.

Additional attention should be paid to the security policy and protection of personal data. Regulated procedures for encryption and storage of information reduce the risks of unauthorized access. A responsible operator provides access to its legal data and support to resolve potential issues. If information about the license or working conditions is hidden, it is worth considering alternative options.

Payment methods and transaction processing times

Financial transactions take place through popular methods including bank cards and electronic payment systems. The terms and conditions of each method may vary, so it is important to research the minimum and maximum limits in advance. Pokie Spins Casino provides several options for depositing, but the availability of some of them depends on the region. Before depositing, it is worth checking whether the chosen method is supported and whether commissions are possible.

Withdrawal requests are processed after passing identity verification, which may take some time. The average crediting time depends on the method, with wire transfers being faster than bank transactions. In some cases, there may be additional delays if confirmation of payment details is required. When managing finances, it is recommended to familiarize yourself in advance with the possible limits set by the system.

Bonuses and promotions

Welcome offers include several options that allow you to get extra funds and free spins. The size of the bonus depends on the package chosen: the standard offer is 200% on deposits up to $1,000 and 50 free spins, while the enhanced option offers a 300% bonus on the same amount. Pokie Spins Casino also provides an opportunity to refuse additional accruals if the wagering conditions seem too complicated. Before activation, it is worthwhile to carefully familiarize yourself with the requirements, as non-compliance with the rules can lead to the annulment of winnings.

Additionally, there is a loyalty program with exclusive offers, regular accruals and privileges for active participants. Among the available promotions are a wheel of luck, permanent personalized bonuses and separate awards for VIP levels. Participation in special offers allows you to increase your balance and get additional privileges. To take advantage of all available opportunities, it is recommended to follow the current promotions and updates of terms and conditions.

Advantages of the platform

A variety of entertainment and a well-thought-out bonus program create comfortable conditions for users. The user-friendly interface and optimized mobile version make it easy to find the necessary sections and quickly switch between different functions. Pokie Spins Casino supports several deposit and withdrawal methods, which simplifies transactions. Careful attention to data security ensures that personal information and financial transactions are protected.

The loyalty program includes personalized offers, regular promotions and additional privileges for active members. The variety of entertainment covers both classic and modern developments, available without complicated settings. Support service helps to deal with arising questions and provides advice on the rules of using the site. Regular updates improve the functionality, adding new features for comfortable use.

Conclusion

Before registering, it is important to familiarize yourself in detail with the available features and rules of use. Familiarizing yourself with the rules will help you avoid unpleasant situations related to bonuses, payouts and restrictions. Pokie Spins Casino offers a variety of features that can be useful for both new and experienced users. It is important to consider reviews, available deposit methods and security policies before making your final choice.

Identity verification and processing procedures are worth paying extra attention to. Identity verification is necessary to gain access to all features, so it is better to prepare documents in advance. Any disputable situations are recommended to solve through the support service to minimize possible difficulties. Careful attitude to the choice of the site will help to avoid possible difficulties and use all available opportunities without restrictions.

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Business

Full Review of online table games at Richard Casino

Introduction

Table games remain in demand due to their simple rules and wide range of options. Classic card games, roulette and baccarat are available in a variety of formats, allowing you to choose the best option for every level of experience. At Richard Casino Australia you can find traditional versions of popular games and their modern interpretations with additional features. Thanks to the various entertainment options, the process is more interesting.

In addition to the standard digital tables, a section with real-time games is available, where you can communicate directly with the dealer, which makes the process more realistic. The variety of limits makes them available for both cautious participants and those who prefer high risks. High-quality visualization and smooth animations create a comfortable environment. Regardless of the format choice, everyone will be able to find a suitable game at a convenient time.

Assortment of board games

Classic card and board amusements remain in demand due to simple rules and many variations. Both traditional versions and updated formats with additional features are available. Richard Casino has a variety of popular games, allowing you to choose the right one for your preferences and skill level.

  1. Blackjack: a classic card game in which it is important to score 21 points or as close as possible. Various versions are available including European Blackjack, American Blackjack and Speed Blackjack.
  2. Roulette: a traditional spinning wheel game where you have to guess which number or color the ball will stop on. There are European, French and American versions with different rules and odds.
  3. Baccarat: a card game in which participants choose between betting on the hand of the bank or the player. Classic Baccarat, Speed Baccarat and other modifications are available.
  4. Poker: includes several variations such as Caribbean Stud Poker, Three Card Poker, and Texas Hold’em. Each version has unique rules and strategies.
  5. Sic Bo: a classic Asian three-dice game where the outcome depends on the combinations rolled. Suitable for fans of quick decisions.
  6. Andar Bahar: a card game with simple rules, popular among fans of quick games. You have to guess on which side the card corresponding to the main card will appear.

Each variant is presented in different formats, which allows you to choose a comfortable level of betting and dynamics of the process.

Game providers

The quality of table entertainment depends not only on the rules, but also on the technical realization. Well-known studios develop products with high detail, smooth animation and user-friendly interface. Richard Casino presents solutions from companies that create classic and modern formats of popular games. Much attention is paid to the variability of settings, which allows you to adapt the process to personal preferences.

Developers working with this brand include Evolution Gaming, Pragmatic Play, Playtech and other content providers. Each studio is known for its unique approaches to visuals and mechanics. Live-format, presented in the catalog, gives you the opportunity to choose a table with different limits and pace of the process. Thanks to the variety of providers, both classic and author’s variations of popular table entertainment are available.

Accessibility and convenience

Desktop entertainment is adapted for comfortable use on different devices. Whether using a computer, tablet or smartphone, the interface adapts to the screen without loss of functionality. Richard Casino provides the opportunity to play without downloading additional programs, which allows you to quickly move to the process. All controls are located so as not to distract from the game and provide convenient interaction.

Filters and search functions help you find the right sections in seconds. In the catalog, information about minimum and maximum limits is available, which allows you to choose a suitable format in advance. For those who prefer to play anywhere, the mobile version provides smooth operation without delays. Regardless of the chosen method of access, the gameplay remains stable.

Safety and fairness of the games

The transparency of the process is confirmed by the use of a certified random number generator. This approach guarantees that every action takes place without external interference, and the results correspond to the declared algorithms. Richard Casino offers products only from proven developers whose activities are regulated by licensing authorities. Regular checks by independent auditors confirm compliance with standards.

Data encryption and confidentiality of personal information guarantee protection while using the platform. Before launching any game, you can familiarize yourself with its rules and odds, which excludes unforeseen situations. For those who choose the format with real dealers, there is a live video stream, allowing you to follow the action in real time. All these measures help to create a trusting and stable environment for users.

Conclusion

The section with table entertainment includes any format, allowing you to choose the best option for different preferences. There are different variations of blackjack, roulette, poker and baccarat, as well as less common but no less interesting games. Richard Casino has products from the leading developers, which guarantees stable operation and high-quality design. Thanks to this, the process is comfortable, regardless of the chosen device.

Additional convenience creates the opportunity to participate in games with real dealers, where various limits and settings are provided. Safety is ensured by a certified random number generator and transparent conditions that exclude any manipulations. Easy navigation, a wide range of products and reliable control mechanisms make this section available to everyone who appreciates quality performance and variety.

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Business

How Automation is Shaping Online Business and Communication

 

While previously company owners had to spend a lot of time searching for suitable specialists, today this process has become much more straightforward. Thanks to platforms like SignalHire, you can get contacts from specialists in different fields, quickly connect with them, and discuss possible cooperation. The Internet platform offers users emails and phone numbers of verified professionals. 

Such a tool helps to speed up the recruitment process and make them more accurate and efficient. The impact of automation on online business and communication cannot be overestimated. Modern society actively uses such opportunities, seeing many positive qualities in them.

How Automation Changes Online Business

Introducing modern tools and technologies positively impacts business management, no matter what field you work in. These changes indicate that AI is changing the job market, modernizing it, increasing work efficiency, improving communication and promoting development.

Increasing Work Efficiency

Process automation enables companies to optimize routine tasks and significantly speed up the execution of various operations. For example, in online businesses that sell goods or services, automation can help manage orders, update stocks, and send customer notifications.

Such capabilities greatly reduce the time spent on daily tasks and increase overall productivity. With the help of modern services, it is possible to make the recruitment process faster and easier, which is extremely important for effective personnel management.

Improving Customer Communication

With digitalization, every business strives to maintain the highest possible level of communication with customers and partners. Automation of client interactions helps companies speed up the service process, reduce errors, and increase user satisfaction.

Chatbots, automated mailings, and personalized offers have improved the customer experience, helping companies engage with candidates, speeding up the hiring process, and minimizing errors in data processing. As a result, businesses can focus on more important tasks.

Benefits of Automation

Automation in online business opens up new opportunities to improve all work processes. Among the main advantages of implementing such tools are the following:

  • reducing time to complete tasks;
  • minimizing operational errors;
  • accelerating data processing;
  • personalization offers for clients;
  • ensuring round-the-clock work;
  • decreasing maintenance costs;
  • recruitment optimization.

Automation allows the company to save time on repetitive tasks. Thanks to modern systems, you can minimize the human factor and the number of errors. By implementing modern tools, you can notice how all processes will be performed faster and more efficiently.

Automated systems can select solutions based on individual customer preferences. Additionally, chatbots and automatic responses can function around the clock. These advantages help the company operate more efficiently by speeding up processes, improving results and reducing costs. Therefore, implementing automation is essential to making a business more competitive and profitable.

Conclusion

Automation in online business improves processes and helps companies be more flexible, efficient, and competitive. Adopting modern digital tools will help many companies optimize internal processes and reach a new level of customer interaction. Such changes ensure more productive employees, higher profits and reduced expenses. Follow the latest technological trends and apply automation to your workflow to drive your team’s success.

 

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Business

How to Manage Your Bank Account for a Seamless Experience

Whether it’s keeping track of your expenses or canceling automatic payments, managing your bank account can be challenging. 

Here are four things you can do to enhance your banking experience and ensure financial success:

 

  1. Keep an Eye on Your Account Balance

Checking your account balance frequently is a simple yet effective measure. It gives you a clear picture of your financial standing and helps you manage unexpected expenses. Spending more than what you have can lead to overdraft fees. Here’s how you can avoid unfortunate surprises:

  • Check your account balance at least two times a week. 
  • Set up alerts for transactions. 
  • Carefully review your monthly account statements to catch mistakes.
  • Check your banking app to spot any fraudulent activity. 

Experts recommend using a budgeting app and linking it with your savings account. This will help you track your spending against your financial goals. 

 

  1. Embrace Banking App

Research shows that nearly 90% of account holders use mobile banking applications to check their balances. A banking app can be used for more than just balance checking. It allows users to manage their finances from anywhere, eliminating the need to visit a physical branch. 

Other advantages of banking apps include:

  • Transfer funds between accounts quickly without waiting in line. 
  • Contact customer support directly through the app. 
  • Turn on/ off international spending and freeze cards with just a tap. 
  • Get notifications for pending bills and pay them instantly. 

Many banking apps offer budgeting tools and financial insights to help you reach your saving goals. 

 

  1. Take Security Measures

Cybercriminals have become a growing threat, finding sophisticated ways to steal personal information online. While reputable banks use stringent firewalls and advanced security protocols, here are some additional steps you can take to protect your funds:

  • Create a strong and unique password for your mobile bank application. Avoid using birthdays, pet names, or other identifiable information.
  • Don’t click on suspicious links through email or text. This is usually a phishing attempt and can retrieve your banking information. 
  • Use biometric security features, such as fingerprint scanning and facial recognition, for bank account login. 
  • If your credit or debit card has been stolen or misplaced, freeze the cards from your mobile app or call customer service. 

Precautionary measures can offer an interruption-free banking experience. 

 

  1. Stop Automatic Payments

From streaming services to gym memberships, it is common to use debit cards for automatic payments. But when you decide to cancel the subscription, the process might get complicated. Start by identifying recurring payments from your bank statement or mobile app. From here on, you can take several cancellation routes, such as:

  • Log into your online account and turn off the automatic payment setting.
  • Call the vendor or company charging you and cancel your subscription directly. 
  • Call your bank or credit union. Most often, you will be asked to fill out a form and attach relevant documents. 

Don’t forget to double-check your bank statement after cancellation. If charges continue, contact your bank customer care and acquire guidance for further steps. 

For further information, visit SoFi to read a detailed guide on how do I stop automatic payments from my bank account.

 

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News

GeoSpock & Tamoco partner to scale location data insights

A new partnership is bringing together powerful data visualisation and data-driven business intelligence to give companies an unprecedented understanding into the offline world.

GeoSpock’s extensive and unique toolset processes data at speed and scale. This enables clients to understand in the moment how customers behave and interact with their businesses. Tamoco’s powerful data provides insights that link online to offline, with GeoSpock’s platform packaging these insights into tangible and actionable visualisations.

The partnership will provide a solution that allows clients to make faster, data-driven decisions about how consumers move and behave in the real-world, which is often an unknown for businesses. GeoSpock provides a platform that can process Tamoco’s location data and help businesses act on this in real-time.

This solution carries huge potential across multiple disciplines – from the marketing and advertising space, through to supply chain efficiency, city planning, finance, and business intelligence. Connecting and visualising the link between the online and offline worlds will provide clients with a powerful toolkit to place data at the centre of the decision making process.

Through the use of GeoSpock’s product suite, Tamoco’s data will feed into infin8™ – the extreme-scale indexing engine – and illumin8™ ­­­­­– the visualisation and analytics tool, which extracts incomparable geospatial insight from data in less than a second.

GeoSpock is fast establishing itself as the de facto processing engine that can provide insights in a tangible way for businesses that require data to fuel their operations. The partnership, therefore, demonstrates Tamoco’s increasing commitment to sourcing precise, sensor-driven mobile location data. Together with its fast-growing user base of over 100 million users, Tamoco is demonstrating the every-day applications for location data.

Partnerships such as this create cases for real-world, global scenarios, which can be scaled to meet evolving business needs – this includes working with companies looking to derive meaningful insight from extreme data across the smart city, automotive, retail, media, telecoms, and mobility sectors.

Rune Bromer, CEO at Tamoco, comments: “This partnership shows that the demand for accurate, sensor-driven location data is growing. With this rise in demand, businesses need a solution that can help them to act on the intelligence that location data can provide. GeoSpock is a company clearly leading in its field and provides our clients with a powerful tool to help visualise and learn what affects businesses in both the online and offline worlds.”

Richard Baker, CEO at GeoSpock, comments: “As the world’s largest proximity network, Tamoco is a company with its finger on the pulse of innovation and we are delighted to be working with them. Its sensor-driven data sets have helped businesses build better products. This is extremely impressive and its focus on data privacy aligns with GeoSpock’s own values. We look forward to helping Tamoco to further its success in the mobile intelligence industry through the use of GeoSpock’s full analytics toolset.”

About Tamoco

Tamoco makes accurate and secure data accessible for all. Their global network provides businesses, organisations, brands, and developers access to the leading source of precise, real-time location data and enable businesses to build better products, understand audiences, and make better business decisions through the use of powerful mobile device data. For more information: www.tamoco.com.

About GeoSpock

GeoSpock® provides analytics, builds insight, and enables prediction across space and time. Their proprietary data integration platform visualises extreme amounts of contextual data in milliseconds. Its architecture has the ability to analyse trillions of geospatial and temporal data points in sub-second response time with its high performance, cloud-based services  infin8™, illumin8™, and extrapol8™.

Conceived by Dr Steve Marsh while reading for his PhD in Computer Science at Cambridge University and founded as a business in 2013, GeoSpock is the future of big data management, providing extreme-scale, high volume-ingest, ease of use, and interactive results.

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Business

Top 6 Features Every Smartphone App Should Have in 2025

The incessant release of junk apps and bloatware in smartphone app stores has perpetuated a bad reputation for most apps. 

 

Many modern apps often have unfinished features, intrusive monetisation practices, or half-baked design choices—in other words, features that can swiftly lead users to uninstall the app.

 

In general, this is a good and a bad thing for the app industry. The bad part lies in the reality that most users automatically suspect new apps as being deceptive or bad, barely giving many apps a fair shot. 

 

The good news is that developers can exceed user expectations and create a user experience more easily. They can achieve this by leveraging the right technology and tapping into the right network to bring their app idea to life in a way that’s smart, efficient, and beneficial to its intended audience.

 

Of course, achieving such a feat is easier said than done. Many app developers and teams struggle to create a great app from start to finish for various reasons, from a lack of resources to a limited ability to execute ideas to code.

 

However, it is possible with the right strategy and knowledge base. If you want your smartphone app to succeed in 2025 and beyond, you’re in the right place. This article will delve into the top features every smartphone app should consider adding to stay ahead of the competition.

 

Let’s jump into it and look into these features in greater detail.

  1. AI-Powered Personalisation

Artificial intelligence has penetrated nearly every industry in recent years, and in the app development field, things are no different. In fact, AI is arguably the most felt in this field for the everyday consumer—as many of AI’s capabilities run on computer systems like smartphones.

 

With that said, jumping onto the AI trend is something every app developer should consider. There are many ways AI can improve an app, from streamlining customer data more accurately to creating more efficient functions through its generative and predictive capabilities.

 

As a classic example of AI in action, many app developers and websites are turning to AI-run chatbots to handle customer inquiries through chat. This helps lessen the load of your customer service workforce. It also enables 24/7 operations without having to hire workers to handle overtime operations—all in a cost-effective package.

 

Of course, the nature of your app matters a tonne in this regard. If you have a shopping app, for instance, you can use AI to push more relevant products to specific customer segments. If you’re developing a game, then you can use AI to adjust level difficulty depending on the player’s skill level and performance in previous rounds.

 

By harnessing AI tools to craft a better user experience, the resulting app can be more efficient and intuitive. Furthermore, 2025 will very likely see more developers integrating AI into their apps. If you don’t want to trail behind the competition, having AI improve your app’s functionality is something you should deeply consider.

  1. Cross-Platform Compatibility

In 2025, cross-platform compatibility is something that many developers have perfected and integrated seamlessly into their apps. Game data and document files can be synchronised and accessed on both phones and desktops, with some app types offering real-time simultaneity. 

 

Lagging behind in the cross-platform department can cause friction in the user experience, which can lead to a poor user experience and users switching to another app to fulfil their needs. If you struggle in this department, tapping into seasoned app developers like the PixelForce app development team can help scale your project to new heights.

 

The most common way developers implement cross-platform compatibility is by using cloud-based storage and seamless API integrations. Cloud syncing helps update user data and progress whenever a user has finished using the app on a respective device, eliminating the need for manual transfers.

 

Moreover, app development software like Flutter, Unity, and React Native also grant developers the ability to easily build apps that work smoothly on iOS, Android, and Windows devices without extensive reprogramming. 

 

When a platform has cross-platform compatibility, it makes for a more accessible, engaging, and seamless experience for its users. This can make the app more attractive and widely adopted in 2025, as users continue to own and switch between different smartphone brands and operating systems.

  1. Enhanced Security and Privacy Features

Apps need to have safeguards in place to protect themselves against cybersecurity threats that may arise. 

 

Sensitive user data, including personal details and passwords, can be exposed if security measures are inadequate. Ideally, these data points should be scrambled, limited, and heavily encrypted to ensure that there’ll be no vulnerabilities that can cause data breaches.

 

Besides reinforcing your app’s backend security, you should also create authentication processes to allow users to have more control over their personal information. Enabling features such as facial recognition and biometric authentication can be an effective way of reducing unauthorised breaches.

 

With each passing year, cyber threats continue to proliferate and strengthen. App developers need to continuously stay on top of these threats and create systems to ensure that their app won’t be easily accessed by unscrupulous actors and that they remain complaint with global data regulations.

  1. Versatile Payment Options

In 2025, more people are switching to cashless options to make payments. In the world of apps and mobile games, cashless payments is the go-to way to make purchases, whether you’re paying for the app from the app store, subscribing to a service, or making microtransactions.

 

As much as possible, you should integrate multiple payment methods into your app for seamless checkouts for all types of users. Being able to grant Apple Pay, Google Pay, PayPal, and credit card payments is a good way to increase payment flexibility and improve user satisfaction.

 

When users can pay however they want, they’ll be less likely to not abandon carts and instead push through with the purchase. This can mean more revenue for your business. Of course, it’s also essential to ensure that these payment methods are secure and that payment systems are thorough and comprehensive.

  1. Intuitive User Design and UX

Most users are quick to uninstall an app that fails to meet their standards in terms of visual appeal. The same outcome is bound to happen if the app’s interface is also clunky and hard to navigate. 

 

As an app developer, it’s crucial to prioritise making apps with clean interfaces, adaptive layouts, and little to no clutter. Giving users the ability to personalise the app to their liking—like having dark mode features—is also a great way to improve the user experience and cement your app’s reputation as a reliable and trustworthy one.

 

There are many ways app developers can improve the UX and UI experience of their app. Apps can integrate AI to auto-adjust UI elements based on past user behaviour, for instance. Smart suggestions, like an auto-fill toolbar, also helps make the app easier to work with—making it appealing for customers.

 

By focusing on the user and creating an app that caters to their needs, your app will be positiond for success in the long run.

  1. Smart Push Notifications

The average smartphone has 35 apps installed on their phone. While this may seem like a lot, a vast majority of them consist of the popular social media, banking, and entertainment apps. Only a small handful of these apps are particularly unique across phones.

 

As an app developer, you want your users to be active on your app and make payments. But you don’t want to be overly intrusive to the point that users get annoyed and choose to uninstall your app altogether. You want to strike a balance.

 

In 2025, you should focus on building a strategy in optimising your app’s notifications and reminders. Consider A/B testing different messages and frequencies and figuring out the most engaging strategy for your app. Moreover, ensure that your userbase can silence notifications or get custom alerts to control how and when they receive updates.

 

By being smart about your push notifications, you can engage and inform users without becoming disruptive. This can ultimately lead to them continuously using your app and remaining loyal to it. 

Categories
Business

7 Location-Based Strategies for Job Searching

Searching for jobs today goes beyond scrolling listings online.

Technology helps uncover industry hotspots and local opportunities, making location a vital part of any strategy. Where you look matters just as much as how you approach it.

How do neighborhoods or cities influence job prospects? How can data about your area boost chances?

Location-based strategies offer fresh ideas for effective job hunting. Read along to discover seven practical ways geography shapes career success!

1. Using Geospatial Data to Identify Industry Hotspots

Some cities naturally become hubs for specific industries. For example, Silicon Valley is synonymous with tech innovation, while Nashville thrives on healthcare and music production. These clusters aren’t random; they emerge from shared resources, talent pools, and supportive ecosystems.

Geospatial data sheds light on these patterns by highlighting where opportunities flourish. Interactive maps or career-focused platforms reveal industry density across regions. This information helps job seekers align their ambitions with areas buzzing in their field of interest.

2. Tailoring Job Applications for Regional Markets

It’s a competitive world in the employment market. When picking the right candidate, employers look beyond qualifications to see who understands their local environment and culture.

Your job application must reflect an awareness of what makes a region tick. This means highlighting relevant experiences that resonate with industries dominant in that area or tailoring your skills to fit local demand trends.

Using effective tools for building your resume makes this easier. They let you create adaptive layouts, use keywords, and formats that not only suit the role you’re after but also meet regional expectations. This helps you stand out where it matters most.

3. Leveraging Local Networking Events and Meetups

Job opportunities often grow from personal connections. Face-to-face meetings with industry professionals in your area allow you to build rapport, exchange ideas, and even uncover hidden job openings.

Attending local networking events can be an excellent way to establish these connections. Here are some tips:

  • Research meetups tailored to your career interests.
  • Join professional associations that host regular gatherings.
  • Look for casual events like coworking or tech coffee hours.
  • Follow regional chambers of commerce for event schedules.

Interactions in these events not only expand your network but also demonstrate initiative – qualities employers highly value in potential hires!

4. Finding Hidden Opportunities in Underrated Locations

Job searching sometimes demands you don’t overlook the unobvious places. Smaller cities or overlooked regions often house emerging industries and growing companies that don’t always make headlines.

These areas might lack a booming reputation, but they offer unique chances for growth, mentorship, and less competition for roles. Considering how data and AI now revolutionize recruitment, job platforms can help uncover opportunities even in low-profile locations by matching skills with market gaps.

Exploring these regions could lead to rewarding career paths where your contributions stand out more prominently.

5. Adapting Remote Work Preferences with Location Insights

Remote work opens global opportunities, but understanding location trends still holds value. Certain regions develop specialties even in remote roles, such as software engineering in Bengaluru or digital marketing in London.

By researching these patterns, you can target employers who appreciate skills nurtured within specific geographical contexts.

Location insights also help identify time zone compatibility and cultural alignment for better collaboration, making your application more appealing to companies hiring remotely from across the world.

6. How Proximity Impacts Freelancing and Gig Work Success

If you comb through job boards, you’ll notice a peculiar trend. Many companies specify where a candidate should be located when hiring for remote roles.

So what happens when you move closer? You position yourself within a client’s preferred region, increasing trust and opening doors to better opportunities.

For freelancers or gig workers, proximity allows faster communication, shared time zones, and occasional in-person meetings – factors that strengthen professional relationships and lead to more consistent work streams.

7. Tools for Mapping Career Trends in Specific Areas

Job markets aren’t static; they evolve based on trends and demands within regions. Understanding these shifts sharpens your career navigation map, giving you an edge over others.

Harness these tools effectively:

  • LinkedIn Insights: Shows where industries are expanding or declining geographically. Use it to focus on thriving sectors.
  • Glassdoor’s Salary Explorer: Compares earnings by region, helping you gauge fair compensation locally or remotely.
  • Google Trends: Tracks search patterns around jobs, hinting at emerging professions across locations.
  • ZipRecruiter Location Search: highlights regional hiring activity tailored to your skill set.

Indeed’s Job Market Trends: Provides real-time insights on hiring surges by location. It helps you focus efforts where demand is rising most.

Together, such utilities reveal the paths most promising for your ambitions and help pinpoint opportunity hubs nearby or abroad.

Location influences career success in surprising ways. Regional dynamics shape job availability, industry growth, and networking opportunities, often creating paths you may not expect. Understanding these patterns connects you with better opportunities, empowering your job search to align with industries and roles where you’ll thrive most.