Author: James Ewen

James is the head of marketing at Tamoco

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Business

The Most Essential Things To Consider When Traveling To Different American States

Traveling is a learning experience that opens your mind and broadens your thinking capacity. When you visit new places, you can interact with local culture and meet new people. It can help you learn new skills and think from a different perspective.  

 

However, traveling itself can be tough. You have to manage your finances, ensure safety in the new place, and find a place to sleep and eat. This is easy when you are fully loaded financially. With a limited budget, you have to manage everything perfectly.  

 

Here is what you should keep in mind while traveling from one state to another. 

Ensure Personal Safety

When you are traveling to different states in America, you should be vigilant about your safety. While most cities are safe for tourists during the day, you should avoid going out alone at night, especially in areas that are dark and empty. 

 

The major parts of the cities that are great tourist attractions are mostly well-lit and policed. While some parts of the town may not be safe from thieves and burglars. Therefore, when traveling alone, you should consider the safety of your personal belongings and yourself as well. 

Manage Your Budget Wisely

When you are traveling a long distance on your own, budget is your limiting factor. You have to decide your every move by keeping in mind the money you have left. You should plan everything for the trip before starting the trip. You should know that you have enough money to get you back home safely. Start saving up for your trip to give yourself some extra money. You should consider a credit builder credit card to help you during the trip. You can build your credit for some time, and this card can work perfectly fine wherever visa cards are accepted. This way you will not have to carry hard cash with you. 

 

You can save up on your budget by choosing public transport to travel in the city, instead of renting a car. You can also look for hostels and cheaper hotels for accommodation instead of going to a five-star hotel room. Choose exploration over luxury when you are traveling for fun. 

Have A Travel Insurance

Every traveler should have travel insurance. Travel insurance can cover your loss during traveling. You might need medical attention during the trip. A doctor’s consultation fee can go sky-high. If you are asked to go through a series of medical tests, or you have to take medicines, the medical bills can put a strain on your travel budget. Travel insurance can help you get this money back through the claim. 

 

Travel insurance policies may also cover the loss of personal belongings during traveling such as passports, laptops, cameras, money, etc. having an insurance policy can help you stabilize your financial situation. 

Beware Of State Laws

When you are traveling to different states of America, you should be familiar with the state laws. The laws are different in different states and may make you a law-breaker with small mistakes. You do not have time and energy to clarify yourself in the courts by breaking any law unintentionally. While you can not learn every law that each state has different from the other, you should know the basics that you may encounter in your daily life.

 

For example, every state has different sales tax laws. You should know these sales taxes before shopping in different states. Similarly, every state has a different tipping policy. Waiters in the US earn through the tips. Therefore, it is mandatory to leave handsome tips with every meal you get. For example, you may leave a dollar for the bartender every time you get yourself a drink. Similarly, leaving up to 15% of the bill as a tip for the waitress at the coffee shop can help you avoid angry hosts. 

Pack Your Bags Lightly

Every traveler should pack light. Whether you are hitchhiking your trip, going on public transport like a train, bus, or an airplane or you are taking a road trip in your car, make sure you are packed lightly. If you are packed heavily, your luggage might create interference in your otherwise smooth trip. Make sure you have all the valuables such as a camera, laptop, money, and mobile phone in your hand carry.

 

Pack only a few sets of clothes and a few pairs of your comfiest shoes. Do not forget a hat, sunglasses, and your water bottle. You should have things that you need in your daily routine. However, try not to bring things that can be reused, such as clothes that can be washed. You should keep your important documents such as your passport and money in safe pockets to avoid unforeseen situations in public areas. 

 

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Business

Everything You Need to Know About Life Insurance Payout

There’s no running away from the fact that every day unfolds something new and life is unexpected, so one must be prepared for the worse. This is where life insurance kicks in to save the day. However, our primary focus will be on the life insurance payouts for this feature alone. 

For your information, a life insurance payout is sent to the person’s beneficiary listed on the policy after their death. 

Here, they either receive the payment in installments or put it into an interest-earning account. So if you have been looking for some valuable information on this subject, you have come to the right spot. 

Before we dive deeper into the crux of this discussion, let’s begin with formal instruction on life insurance and how it works. 

 

What is Life Insurance, and How Does it Work?

Life insurance works like a conventional auto or a home insurance plan in simplest terms. You choose a policy and decide to pay the amount over a certain time. You begin to pay the annual premium in return for a certain coverage amount, which is needed at a certain time. 

But, if you pass away during the policy’s lifetime, your beneficiaries will receive a death benefit, which equates to the coverage amount. The only demarcation between life insurance and the rest of the policies is that they allow you to accumulate the cash value around the policy, which can be used in various ways. 

You need to understand that there are two kinds of life insurance plans:

  • Term Life Insurance

These policies are elaborate since they provide coverage over a long period, which usually ranges between 1 to 30 years. Premiums are similar to policy durations, and your beneficiary will receive the payout if you die during the covered term. 

But, you earn zero cash value with the term life insurance. Not to forget, a payout is provided in case of your death. Thus, making it similar to the other form of life insurance policies. 

  • Whole Life Insurance

This is acknowledged as the most common permanent life insurance plan, which will remain intact with you for life. Assuming that you are hands-on with making the premium payments. Cash value will start building up on your policy while you’re still alive. 

And you get to borrow this amount for personal use and can withdraw funds anytime you want. However, withdrawing funds will have a negative impact on the death benefits, which are provided to the beneficiaries. 

 

What Are The Life Insurance Payout Options?

Once a person has died, their beneficiaries have to file a claim that will be collected as a death benefit. Most insurance companies will take a few days or even weeks to process the claim form once they have received the deceased’s death certificate. 

However, if a fraud has occurred, the insurance company will stand an absolute chance to take the benefit of the doubt. Once the claim has been approved, the beneficiaries will have a choice on how they receive the death benefit. Here are the most common options for them:

  • Specific Income Payout

In this option, your beneficiaries will be allowed to receive the payout in monthly installments over a certain time. This way, they can rest assured that the amount doesn’t run out anytime sooner. 

For example, if the beneficiary has to receive $30,000 every year over 20 years, the total death benefit will amount to $0.6 million. And the life insurance company will keep the money secured in the interest-earning account, so your taxes will be collected automatically. 

  • Lump-Sum Fixed Amount

Beneficiaries who choose this option are entitled to the entire death benefit in one fine payment. This is a risky option, especially for those who mishandled money a lot. So when looking for how life insurance payout work, you also need to consult a financial expert on managing your funds. 

This will be a good option to take care of the funds received at once. Secondly, a bank account balance will hardly cover around $250,000, so placing the money in different accounts will be essential. 

  • Annuity

Also known as life income payout, this is a grant for the beneficiaries for life. Not to forget, the insurance company will ask for the ages of your beneficiaries when they file the claim. They do this to determine the payment amount that will accumulate at the time of the person’s death. 

Therefore, the death benefit amount, which remains at the end, will go back to the insurance company when the beneficiary has passed away. Thus, making your death payment more flexible and larger than before. 

  • Retained Asset Account

If the insurance company offers this option, the policy proceeds can be stacked in the interest-bearing account. The beneficiary will receive a checkbook in case they need urgent cash. And also, the insurance company will guarantee the proceeds In the account. 

Even if the balance exceeds the typical $250,000 limit, you will still be notified. This way, the beneficiaries can rest assured about receiving the sum on time. 

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Business

Microsoft Azure for Students: Building Skills for the Future

Microsoft Azure is a cloud computing service created by Microsoft for building, testing, deploying, and managing applications and services through Microsoft-managed data centers. It provides a range of cloud services, including those for computing, analytics, storage, and networking. Users can pick and choose from these services to develop and scale new applications or run existing applications in the public cloud. Azure is commonly used as a platform for hosting and deploying applications, particularly in the context of serverless computing. Azure is out here revolutionizing the way we learn, and we’re all for it!

But before we dive deep into that, let’s talk about something equally important for students – paper writing. Yes, we know it can be the bane of your existence. All those late nights, the frantic last-minute scrambling, and, let’s not even get started on the anxiety of grades. This is where a professional service can be a lifesaver. Particularly for those in the challenging field of healthcare, a paper writing helper can help tackle those daunting essays and research papers, giving you more time to focus on honing your future-ready skills.

 

Okay, But Why Should Students Even Bother?

“Wait a minute,” you might ask, “Why should I, a student, care about a business tool?” Well, we’ve got three compelling reasons that might just make you rethink:

  1. Job Market Realness. Calling all future tech wizards! Cloud computing is the talk of the town, and the tech world just can’t get enough of it. And guess what? Azure is a big player in this game. If you’re dreaming of a tech career, having Azure in your skillset might just make your resume the star of the show.
  2. Freebies! Yes, you heard that right! Who doesn’t love free stuff, right? Azure is out here offering free services for students. So, you can experiment, learn, and grow without worrying about your wallet. That’s what we call a win-win!
  3. Practical Magic. Azure isn’t just about burying your head in books and theory; it’s about rolling up your sleeves and getting down to business. With Azure, you learn practical skills to solve real-world problems. From coding to machine learning, it’s like a digital tool kit for the modern world.

What’s In It For Me? The Student Edition

So, you’re intrigued by Azure. We like that! But what exactly does it offer you as a student? Here’s the scoop:

  • Education Central. Think of Azure as your digital library filled to the brim with rich learning resources. It’s got everything from in-depth courses that take you on a deep dive into the world of Azure to handy ‘how-to’ guides that help you navigate this new terrain.
  • Hands-on Labs. Azure’s interactive labs are like your playground for learning. It’s a place where you can experiment, make mistakes, learn some lessons, and grow. Because let’s face it, the best lessons often come from our biggest blunders!
  • Certifiable Genius. Feeling confident about your Azure skills? Why not show them off? Azure offers certifications that you can earn to prove your mettle. And trust us; employers will be all over you like bees on honey.

Future-Proofing Your Skillset

But let’s dig a little deeper. What skills can you learn? Here’s a detailed rundown:

Cloud Basics

Ever wondered how all your favorite apps store and manage their data? Well, it’s all thanks to cloud computing. With Azure, you’ll get down with the nitty-gritty of cloud computing, understanding the types of cloud services and how they drive business success.

Data Science & AI

Data is the new gold, and Azure is your pickaxe. With Azure, you can learn how to harness the power of data for decision-making and crafting AI solutions. And trust us, it’s as cool as it sounds.

Software Development

Ever dreamed of creating your app or maybe even a game? Azure can make those dreams come true. You’ll get your hands dirty with coding, app development, and even game development. We’re talking major bragging rights here.

DevOps

Azure also gives you a peek behind the curtain of the software world with its DevOps services. You’ll learn how software development and IT operations join forces to deliver continuous, high-quality results.

 

How Can You Rock Your New Skills?

So you’ve done it – you’ve climbed the Azure mountain, and you’ve got this amazing toolbox of skills. What’s next on the agenda? Where’s the party at? This is where the fireworks start. You get to put your new skills to good use. Here’s the lowdown:

  • School Swag: Ready to take your school projects from meh to epic? With Azure, your academic research is going to hit new heights. Handle huge data like a pro, simulate to your heart’s content, and drop some jaws in your next presentation. Profs won’t know what hit ’em!
  • Start-Up Spirit: So you’ve got an idea that could be the next Uber or Airbnb? Well, guess what? Azure has your back. Its massive infrastructure can help turn your brainchild into reality. Who knows, you might even end up being the next big tech maverick!
  • Internships & Jobs: Picture this: recruiters tripping over themselves to interview you. Sounds good, right? Well, that’s the power of having Azure skills on your resume. Your foot’s already in the door in the tech world.

Strutting into the Future

Azure isn’t just another item on your CV; it’s your ticket to a future where you’re the boss. The tech scene is shifting faster than quicksand, and with Azure, you’ve got your boots strapped on and you’re ready to sprint. So, fellow students, it’s time to lace up, take the plunge into Azure, and start scaling up. The tech world is watching with bated breath, and it’s ready to cheer you on!

Before You Take the Plunge

Before you dive headfirst into the Azure pool, let’s hit you with a few golden rules to get you swimming smoothly:

  • Explore! Azure is like Disneyland for tech heads. Take your sweet time, try out different rides (read: services), and find your happy place.
  • Practice! Books are great, but there’s nothing like getting your hands dirty. Dive deep into practical skills – that’s what sets you apart from the crowd.
  • Network! Find your tribe online among fellow Azure explorers. You’d be surprised how much you can pick up from each other.
  • Stay Curious! The only constant in tech is changing. Keep learning, stay hungry, and don’t shy away from new experiences.

Wrap It Up

Microsoft Azure for students ain’t just another app on your phone. Nope, it’s like a power-up in a video game, turbo-charging you straight into the future. Wanna create an app that’s hotter than TikTok? How about setting up a tech empire that makes Zuckerberg nervous? Or maybe you just wanna learn some crazy cool stuff? Well, Azure’s got your back on all fronts.

“But hold up,” I hear you say, “what about all those monstrous research papers I need to write?” Well, here’s where the superheroes of the essay world swoop in – the best research paper writing services. Imagine, while you’re out there flexing your new Azure muscles and being all kinds of awesome, these maestros are busy tackling those paper beasts for you.

So, what’s the hold-up? Time to take a leap into the Azure universe and let it propel you into an epic adventure. Opportunities are knocking, peeps! Time to grab them and rock on!

Categories
Business

12 Education Marketing Trends to Keep an Eye on in 2023

The realm of education marketing is in a constant state of evolution, with new trends and technologies continuously reshaping the landscape. In a world where students are increasingly tech-savvy and digitally connected, education institutions must keep up with the latest marketing trends to effectively reach and engage their target audience. 

 

The rise of digital technology has opened new avenues for communication, from personalized emails to AI-powered chatbots that can answer a student’s plea to “who can write my term paper.” In this article, we will explore seven education marketing trends that are expected to dominate in 2023, from the use of video content to enhanced website user experiences and the rise of AI. 

 

As the landscape continues to change, understanding these trends will be key for educational institutions looking to stand out and connect with prospective students in a meaningful and impactful way.

 

Personalization in Marketing

 

Personalization has become the cornerstone of effective marketing, and the education sector is no exception. From personalized emails to targeted advertisements, schools, and universities are using data-driven insights to tailor their marketing efforts to prospective students. This trend is expected to continue in 2023, with an increasing number of educational institutions leveraging AI and machine learning to deliver personalized marketing messages.

 

Increased Use of Video Content

 

Video content is an effective tool for education marketing, capable of conveying a large amount of information in an engaging manner. Schools and universities are increasingly using video tours, student testimonials, and educational content as part of their marketing strategies. The year 2023 will see the proliferation of video content in education marketing, with an increased emphasis on live video sessions and interactive video content.

 

Social Media Engagement

 

Social media has emerged as a critical platform for education marketing. It allows schools and universities to engage directly with prospective students and their parents. The trend of using social media for education marketing will continue to grow in 2023, with an increased focus on platforms like Instagram and TikTok that are popular among younger audiences.

 

Enhanced Website User Experience

 

An educational institution’s website is often the first point of contact for prospective students. As a result, institutions are investing in enhancing the user experience of their websites. This includes intuitive navigation, mobile-friendly design, high-quality content, and easy-to-use application portals. In 2023, we can expect to see continued emphasis on website user experience in education marketing.

 

Artificial Intelligence and Chatbots

 

Artificial Intelligence (AI) is revolutionizing education marketing. AI-powered chatbots, in particular, are increasingly being used to engage with prospective students, answer their queries, and guide them through the application process. This trend is likely to intensify in 2023, with more educational institutions adopting AI and chatbot technology in their marketing efforts.

 

  1. Focus on Lifelong Learning

 

With the increasing pace of technological change, there is a growing demand for lifelong learning opportunities. Educational institutions are responding to this demand by offering more flexible and accessible learning options, such as online courses and professional development programs. In 2023, marketing these lifelong learning opportunities will become a key focus for educational institutions.

 

Data-Driven Decision Making

 

Data is playing an increasingly important role in education marketing. Schools and universities are using data analytics to understand prospective students’ behavior, track marketing campaign performance, and make informed decisions. The use of data in education marketing will continue to grow in 2023, with institutions leveraging advanced analytics tools to drive their marketing strategies.

 

Rise of Influencer Marketing

 

Influencer marketing has proven to be effective in various sectors, and education is no exception. Educational institutions are increasingly collaborating with influencers, especially those who appeal to young audiences, to showcase their offerings and reach prospective students. This trend of using popular online figures to influence prospective students’ decisions is expected to grow in 2023.

 

Virtual Reality (VR) and Augmented Reality (AR) Experiences

 

As VR and AR technologies become more accessible, their use in education marketing is expanding. Virtual tours of campuses, AR-enhanced prospectuses, and VR class experiences are just a few ways these technologies are being utilized. These immersive experiences offer prospective students a unique insight into an institution and its offerings, making them a strong marketing tool.

 

Emphasis on Sustainability 

 

Sustainability is a growing concern among students and parents, and educational institutions are responding to this by promoting their sustainability initiatives. Whether it’s sustainable campuses, green programs, or research in sustainability, showcasing these efforts has become a key part of education marketing. This trend is expected to continue growing in 2023 as students increasingly consider an institution’s commitment to sustainability in their decision-making process.

 

Mobile-First Marketing

 

With the ubiquitous use of smartphones, educational institutions are adopting a mobile-first approach to their marketing efforts. This means optimizing all content, from websites to emails, for mobile viewing. The use of mobile apps for marketing is also on the rise. As more and more prospective students use their mobile devices for information gathering, this trend is expected to dominate in 2023.

 

Podcasts and Audio Content

 

The popularity of podcasts and audio content has been steadily increasing, and education marketers are taking note. Universities and schools are producing podcasts to share knowledge, discuss campus life, or delve into subjects related to their programs. They are even utilizing this format to guide students to the best paper writing services available. This format allows institutions to engage with prospective students in a more personal and in-depth manner. In 2023, we can expect to see greater adoption of podcasts and audio content in education marketing.

 

In conclusion, education marketing is evolving rapidly, driven by advances in technology and changes in student behavior. By keeping an eye on these trends, educational institutions can stay ahead of the curve and effectively reach and engage with prospective students.

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Business

Budgeting 101: 6 Tools for Students to Manage Their Finances

Managing finances can be challenging, especially for students who are just entering adulthood and becoming financially independent. Yet, with the right tools and resources, it is possible to develop good financial habits and achieve financial stability. 

 

If you want to improve your financial literacy, avoid financial stress, and achieve long-term financial stability, we can help. There are many tools and resources available that can simplify the budgeting process. Today, we’ll go over six budgeting tools that students can use to manage their finances effectively. Continue reading to find out more!

6 Best tools for students to effectively manage their finances

Mint

Cost: free

Platform: Android, iOS

 

Mint is a money management app that helps you keep track of your finances in one place. With Mint, you can connect all your bank accounts, credit cards, and bills to see your balances and transactions in real time. The app also categorizes your spendings. Thus, you can see where your money is going and make adjustments to your budget accordingly. 

 

In addition, Mint provides personalized insights and advice to help you save money and reach your financial goals. Whether you want to save money to hire dissertation help, a music production course, or a new pair of shoes, Mint can help. It is a powerful tool for anyone looking to take control of their finances and improve their financial well-being.

PocketGuard

Cost: free, with the possibility of switching to a premium plan

Platform: Android, iOS

 

PocketGuard is a bill organizer and budget planner that will help you stay on top of your expenses. The app syncs with your bank accounts and credit cards, categorizes your transactions, and shows you exactly how much money you have left to spend. You can set up custom spending limits for different categories and receive alerts when you’re approaching your limit. Groceries, entertainment, and transportation are examples of such categories. 

 

PocketGuard also assists you in saving money by finding ways to lower your bills. For example, by switching to a lower-cost cell phone plan or negotiating a lower interest rate on your credit card. Whether you’re looking to save for a big purchase, pay off debt, or just stay on top of your bills, PocketGuard has everything you need to stay organized and in control of your finances. 

YNAB (You Need a Budget)

Cost: free trial for 34 days, plans start at $8.25/month

Platform: Android, iOS

 

The You Need a Budget app, or YNAB, will help you change your relationship with money. The app’s philosophy is centered around the idea of giving every dollar a job. This means that you allocate your income to specific categories such as rent, groceries, or entertainment. By doing so, you gain greater control over your finances and avoid overspending in any one area. 

 

Additionally, YNAB offers a range of educational resources to help you build good financial habits. Thus, you can save money and achieve your long-term financial goals faster. So, whether to save money for the best research paper writing services to lighten your university workload or pay off student debt, YNAB will help you take control of your finances. Be sure to give it a try and see how it can benefit you.

Acorns

Cost: plans start at $3/month

Platform: Android, iOS

 

The Acorns app is a little bit different from all the other apps we’ve looked at. It is more than just a money-saving app. Acorns is an investment app that helps users save and invest their spare change. The app rounds up purchases made on linked debit or credit cards to the nearest dollar. After that, it invests the difference in a diversified portfolio of exchange-traded funds (ETFs). 

 

With Acorns, users can start investing with as little as $5 and set up automatic investments to help them reach their financial goals. Thus, you can save for your future, kids, or retirement. The app is backed by investors like Blackrock, PayPal, Dwayne Johnson, and Ashton Kutcher. So, you don’t have to worry about the safety of your money.

Splitwise

Cost: free, with the possibility of switching to a Pro plan

Platform: Android, iOS

 

Next on the list is Splitwise, which can be especially useful for students who share space with others. With Splitwise, you can keep track of your shared expenses and balances with housemates, trips, groups, friends, and family. Moreover, the app allows you to set reminders for payments and settle debts through various payment methods. 

 

Splitwise takes away the hassle of manual calculations and helps you avoid any misunderstandings or conflicts over shared expenses. Therefore, if you want to maintain transparency in your financial dealings with others, you should definitely give Splitwise a try.

Honeydue

Cost: free

Platform: Android, iOS

 

Last but not least is Honeydue. This one will come in handy for budgeting with a partner. Honeydue is a mobile app that allows couples to track their spending and budget together. It allows you to create joint accounts and synchronize bank accounts. Thus, both partners can see all transactions and account balances in real-time. 

 

Honeydue can help eliminate any surprises or disagreements about money and help couples work towards their financial goals together. Additionally, Honeydue offers useful features that make budgeting even easier. These include bill reminders and the categorization of expenses. 

 

To sum up

Budgeting is an essential skill for students to learn in order to manage their finances effectively. With the help of these seven tools, you can easily track your expenses, create a budget, and save money for the future. 

 

By making small changes to one’s spending habits and utilizing these tools, students can achieve their financial goals and avoid unnecessary debt. It may take some time and effort to get started, but the long-term benefits of budgeting are well worth it. So, take control of your finances today and start budgeting like a pro!

Categories
Business

These 3 Top Retail Analytics Trends Are Revolutionizing the Industry

Retail analytics involves collecting, analyzing, and interpreting retail operations and consumer behavior data. It uses various data sources, such as sales transactions, customer interactions, inventory data, and market trends, to gain insights and make informed decisions that drive business growth and optimize retail operations.

Top Trends in Retail Analytics

Here are three top retail analytics trends that are revolutionizing the industry.

Predictive Analytics: 

Predictive analytics controls past data, machine learning algorithms, and statistical models to predict imminent results and tendencies. In retail, predictive analytics helps businesses make informed decisions regarding demand forecasting, inventory management, pricing optimization, and personalized marketing campaigns. It enables retailers to anticipate customer preferences, optimize product assortments, and enhance operational efficiency.

Customer Journey Analytics

Customer journey analytics provides insights into the end-to-end customer experience across various touchpoints and channels. By analyzing customer interactions, behaviors, and preferences, retailers can comprehensively understand their customers’ journeys. It helps identify pain points, optimize customer engagement strategies, personalize experiences, and drive customer loyalty and retention.

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML technologies are transforming the retail industry by automating processes, enabling personalization, and driving intelligent decision-making. AI-powered chatbots and virtual assistants improve customer service and support, while recommendation engines provide personalized product recommendations based on customer preferences and behaviors. ML algorithms help retailers analyze large volumes of data, identify patterns, and uncover insights that drive strategic business decisions.

Key Areas in Retail Analytics

Retail analytics leverages data visualization, dashboards, machine learning, and predictive modeling tools to transform raw data into actionable insights. By utilizing retail analytics, businesses can make data-driven decisions, enhance operational efficiency, personalize customer experiences, optimize pricing and inventory management, and ultimately drive growth and profitability in the competitive retail landscape.

Sales Analytics 

Sales analytics analyzes sales data to understand patterns, trends, and performance metrics. It involves examining sales by product, category, store location, time period, and customer segment to identify top-selling items, peak sales periods, and areas of opportunity for improving revenue and profitability.

Inventory Analytics

Inventory analytics analyzes inventory data to optimize stock levels, minimize out-of-stock situations, and reduce excess inventory. It involves monitoring inventory turnover, identifying slow-moving or obsolete items, and forecasting demand to ensure optimal inventory management and reduce carrying costs.

Customer Analytics

Customer analytics includes customer data analysis to get insights into customer behavior, inclinations, and buying patterns. It helps retailers understand customer segments, identify high-value customers, personalize marketing efforts, and improve customer engagement and loyalty.

Pricing Analytics

Pricing analytics involves analyzing pricing data, competitor prices, and market trends to optimize pricing strategies. It helps retailers determine optimal price points, assess price elasticity, and develop dynamic pricing models to maximize revenue and profitability.

Market Basket Analysis

Market basket analysis examines transaction data to identify associations and relationships between products frequently purchased together. It helps retailers understand customer buying behavior, improve cross-selling and upselling strategies, and optimize product placement and promotions.

Supply Chain Analytics

Supply chain analytics focuses on analyzing data related to the supply chain, including supplier performance, transportation, and logistics. It helps retailers optimize supply chain processes, reduce costs, improve inventory flow, and ensure timely and efficient product delivery.

Store Operations Analytics

Store operations analytics involves analyzing data related to store performance, including foot traffic, sales per square foot, conversion rates, and customer satisfaction. It helps retailers optimize store layouts, staffing levels, and merchandising strategies to improve customer experience and drive sales.

Importance of retail analytics

Retail analytics plays a crucial role in the success and competitiveness of retail businesses. Here are some important reasons why retail analytics is important:

Data-Driven Decision Making

Retail analytics allows retailers to make informed, data-driven decisions instead of relying solely on intuition or guesswork. By analyzing and interpreting data, retailers can identify trends, patterns, and insights that guide strategic planning, optimize operations, and drive business growth.

Understanding Customer Behavior

Retail analytics provides valuable insights into customer behavior, preferences, and buying patterns. By analyzing customer data, retailers can understand their target audience better, identify customer segments, personalize marketing efforts, and deliver exceptional customer experiences. This understanding helps build customer loyalty, attract new customers, and increase sales.

Improving Inventory Management

Effective inventory management is essential for retail success. Retail analytics enables retailers to accurately analyze inventory data, monitor stock levels, and forecast demand. It helps optimize inventory turnover, reduce stockouts and overstock situations, minimize carrying costs, and improve inventory management efficiency.

Enhancing Sales and Marketing Strategies

Retail analytics empowers retailers to analyze sales data, identify top-selling products, assess sales performance, and optimize pricing strategies. By understanding customer preferences, retailers can create targeted marketing campaigns, develop personalized promotions, and optimize pricing decisions to drive sales and increase revenue.

Competitive Advantage 

In a highly competitive retail landscape, retailers that leverage analytics have a significant advantage.

Cost Reduction and Efficiency Improvement

Retail analytics helps identify areas of operational inefficiencies and cost-saving opportunities. By analyzing supply chain, logistics, and store operations data, retailers can optimize processes, reduce costs, minimize waste, and improve overall operational efficiency.

Final Words

These trends showcase the growing significance of data-driven decision-making and advanced analytics in the retail industry. Connecting with the power of retail analytics enables the businesses to gain a competitive edge. It also helps to optimize operations and retain customers by delivering the best user experience in a dynamic retail landscape.

Categories
Data

Big Data In Real Estate – How Location Data Is Transforming Real Estate

For real estate, there’s nothing more important than location Whether looking for a place to live or identifying the best place for commercial property – location is the most crucial factor.

Companies in the space are looking beyond simple location classifications like zip codes or areas. Instead, more robust modeling and new datasets have opened the door to understand how neighborhoods are changing and what the people who live in specific areas want from their location.

It’s no surprise to see that big data is transforming the real estate industry. At the center of this is location data.

Let’s look at how data is innovating the in real estate space.

 

Data for real-estate investment

Evaluating and investing in new real estate opportunities requires extensive research and due diligence.

It pays to be the first to identify an up and coming area, but many companies have access to the same resources to try and understand where these hot neighborhoods are.

Emerging data sets, such as location are changing this. Movement data is giving real estate investment companies a head start, allowing them to understand the potential of a neighborhood before the competition.

Big data is allowing companies to answer the difficult question such as:

  • How to identify new neighborhoods or areas that are good prospects for investment
  • How to understand regional risks when investing

Location data is incredibly valuable in this area, not just because of the geographical nature of real-estate, but because the value of a property or area is determined by what happens in the surrounding area.

Real-estate value is closely linked to social and economic conditions – concepts that can be understood by using device location data. So the better your data, the better your insight into the investment potential of a specific region or area.

Utilizing location data alongside real estate demographic data and other third-party data sets allow real-estate to identify an investment opportunity early and measure and analyze the investment that you have already made.

 

Planning and development

For commercial real estate, the power of data is just as impactful as in the residential sector. Forget about costly to integrate footfall management systems. Location data can understand footfall across all real-estate properties, including your competitors. The most successful companies are using these real estate data analytics to adapt and plan in real-time.

 

Identify the most valuable spots

Location data can identify footfall in retail properties, both passing by and entering. Detailed metrics into visits and visit length can help understand the value of each location.

These insights can even lead to dynamic rent pricing or could also function as an add on product for tenants wanting to understand the benefits of their commercial property.

 

Increase operational efficiency

Real estate data can also help to improve operational efficiency. For commercial properties with vast amounts of footfall, such as airports, understand patterns around movement can significantly contribute to enhancing operations and optimized unused space.

These insights can be extended when developing new properties and planning from the initial placement of the project, to individual placement of retail booths inside. Predictive analytics in real estate is now commonplace and is having a huge effect on planning and development in the industry.

 

Advertising and marketing

Data isn’t just for planning and investment. Data has transformed the world of advertising and marketing, and this is true for the real estate industry.

Over 90% of home buyers start their search for a house online. Data is filling in the gaps between what the consumer wants and the ads that real estate delivers to these potential customers.

Datasets are making marketing and advertising more personal for these prospective customers. Ads can be targeted to those who have visited estate agents or personalized based on regular behavioral patterns. All allowing the real estate company to engage with a new audience in a personalized way.

This behavioral data can also be used to create a more engaging search process – where results are tailored to the user. This extends through to any consultation process, with the rise of chatbots, such as WhatsApp Chatbot and automation solutions requiring powerful data to be more productive.

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See what you can do with data

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Categories
Business

Choosing the Right German Transcription Service for Your Needs

In the dynamic landscape of language services, the demand for accurate and efficient transcription has never been more pronounced. As individuals, businesses, and researchers engage with German content, the importance of choosing the right German transcription service comes to the forefront. In this exploration, we delve into the considerations and factors essential for navigating the spectrum and selecting a German transcription service that aligns seamlessly with diverse needs.

The Crucial Role of Transcribing German Audio to Text

At the core of this discussion lies the pivotal practice of transcribing German audio to text—a process that involves converting spoken German into written form. This transformation holds immense significance across various domains, from academic research and legal documentation to content creation and language learning. Transcribing German audio to text as a catalyst for accessibility, comprehension, and effective communication.

Why Opt for Professional German Transcription Services?

While the DIY approach might seem tempting, opting for professional German transcription services offers a myriad of advantages that extend beyond mere convenience. Here are key reasons why seeking professional assistance is a strategic choice:

1. Linguistic Expertise

German, renowned for its linguistic intricacies and regional variations, demands a nuanced understanding. Professional transcription services boast teams of linguists with expertise in the German language. Their familiarity with dialects, colloquial expressions, and cultural subtleties ensures a more accurate and authentic transcription.

2. Accuracy and Quality

Precision is paramount in transcription, especially in contexts such as legal proceedings, academic research, and business documentation. Professional services employ rigorous quality assurance measures, including multiple rounds of review, to guarantee a high level of accuracy in transcriptions. This attention to detail sets them apart from generic or automated transcription options.

3. Industry-Specific Knowledge

Different sectors have distinct transcription needs. Legal documents require precision, academic research demands thoroughness, and business content may necessitate an understanding of industry-specific terminology. Professional German transcription services often specialize in specific industries, ensuring that transcriptions align with the unique requirements of each sector.

4. Confidentiality Assurance

In fields like legal and medical transcription, confidentiality is non-negotiable. Professional services prioritize data security, employing robust protocols to safeguard client information. This commitment to confidentiality makes them a reliable choice for sensitive content that requires utmost privacy.

5. Technological Advancements

The realm of transcription is evolving with technological advancements. Professional services leverage cutting-edge technologies, including speech recognition and natural language processing, to enhance the efficiency of the transcription process. This integration of technology contributes to faster turnaround times without compromising on quality.

Key Considerations in Choosing a German Transcription Service

As you embark on the journey of selecting a German transcription service, certain considerations should guide your decision-making process. Here are essential factors to ponder:

1. Linguistic Capabilities

Ensure that the service provider has a team of linguists proficient in German. Familiarity with different German dialects, regional variations, and cultural nuances is crucial for accurate transcriptions that capture the authenticity of the spoken word.

2. Industry Specialization

Determine whether the service has expertise in your specific industry. Whether it’s legal, medical, academic, or business transcription, industry-specific knowledge ensures that the transcriptions meet the standards and requirements of your field.

3. Technological Infrastructure

Consider the technological capabilities of the service. Look for providers that integrate advanced technologies for efficient and accurate transcriptions. Speech recognition and natural language processing contribute to the precision and speed of the transcription process.

4. Quality Assurance Processes

Inquire about the quality assurance measures in place. Reliable services conduct multiple rounds of review by linguists, proofreaders, and editors to eliminate errors and ensure the overall quality of the transcriptions.

5. Turnaround Time

Evaluate the turnaround time offered by the service provider. While speed is important, it should not come at the expense of accuracy. A balance between efficiency and precision ensures that you receive timely transcriptions without compromising on quality.

6. Customization Options

Consider whether the service offers customization options. Depending on your project, you may have specific formatting preferences, timestamps, or other requirements. A service that accommodates customization ensures that the transcriptions align with your unique needs.

7. Cost Transparency

Transparency in pricing is essential. Look for providers with clear and understandable pricing structures. Costs should be detailed based on factors such as audio length, complexity, and turnaround time. Transparent pricing eliminates ambiguity and establishes a trusting client-provider relationship.

Conclusion

In conclusion, the process of choosing the right German transcription service is a nuanced journey anchored in linguistic expertise, technological prowess, and industry-specific knowledge. Professional services play a pivotal role in unlocking the potential of spoken German, transforming it into a written form that transcends linguistic barriers and fosters effective communication.

As the global landscape continues to evolve, the importance of accurate and reliable transcription becomes increasingly evident. By selecting a German transcription service that aligns with your unique needs, you empower your communication endeavors with precision, ensuring that the nuances of the German language are preserved and conveyed authentically in the written realm.

 

Categories
Business

The Best Photo Cataloging Software

Luminar Neo

The features of this application are not limited to cataloging photos, on the contrary, it is one of the side functions. Thanks to the tools based on the use of AI, the work with the program will not cause difficulties even for the novice.

With its help, you can do processing of photos of any complexity, including it can be considered image stacking software. If you want to expand the capabilities of this app you can do so by following this link https://skylum.com/luminar/focus-stacking

Adobe Lightroom

A professional app used for both retouching and organizing photos. The possibilities for organizing your files archive in Lightroom are impressive:

  • It has an easy-to-use file import and export system that lets you easily add photos to your collection and organize them into folders.
  • Lightroom also has smart virtual folders, as well as tagging and rating of pictures. You can search the archive for pictures by keywords, metadata, and file attributes.
  • It also supports facial recognition.

You can also use this application as software for focus stacking.

However, it is primarily a tool for professional and avid amateur photographers. For a simple organization of home photo archives, its features are clearly too much.

https://unsplash.com/photos/l82NzBSYbj0

Adobe Bridge

Adobe has another program that is designed to work with your media library, – Adobe Bridge. It can’t edit photos, but it has a lot of sorting capabilities: tags, ratings, collections, dates, and keywords.

This is a really good tool that will come in handy for both professionals and owners of large-picture archives. Previously Bridge was part of Creative Cloud and was distributed on a subscription basis, but recently it became completely free.

Corel AfterShot Pro

A photo editing and sorting package from rival Adobe. The application will help you form a neat folder structure that is easy to understand. Files here are easily filtered by metadata-supported ratings, keywords, dates, and tags.

You can also use it to retouch your pictures to optimize lighting, contrast, color, and other settings. The application interface is somewhat overloaded with elements, but you can get the hang of it quickly.

https://unsplash.com/photos/jugVmxdORSA

ACDSee Photo Studio

An extremely popular and time-tested photo organizer. There are a lot of possibilities for organizing the collection of pictures:

  • categories (both preset and manually created);
  • ratings;
  • labels;
  • keywords;
  • geotags.

At first sight, you can get lost in all the features.

Batch processing, sorting, and renaming files in a few minutes allow you to restore order in even the most huge picture archive. There are also advanced tools for editing: cropping, retouching, removing imperfections and noise, and filters.

The app makes it easy to organize your photos and then find them without delay. There is a simple search window, but beyond that, there is a “Photos” mode, which provides an overview of your entire collection. You can scroll through thumbnails and date-stamped collections and then zoom in and out for more details. Essentially, ACDSee shows your entire collection as if it were laid out on one giant workbench, and then makes it very easy to go through the entire archive.

Another great feature is Mobile Sync, which provides an efficient synchronization process for multiple devices. The free app allows users to select and wirelessly transfer their photos to the photo studio. The app has several choices and customizable file and subfolder names. The ease with which they can access and display their work is unparalleled in similar programs.

Darktable

The Lightroom of the Linux world is free and open source. The program is focused on automation and will come in handy for photographers who process a large number of images. It supports imports from most modern digital cameras, sorts photos by reading geotags and metadata, and allows you to assign labels and ratings to files. Each image has metadata such as camera model, focus distance, date, manufacturer, lens, and shooting location. This feature makes Darktable one of the best photo catalog apps on the web.

In addition, it has support for graphics tablets, and the application’s functionality can be extended with third-party modules if desired. It provides non-destructive photo editing, which means preserving the original file when needed. With many useful free features, this software is more impressive to photography novices who may not have the money to subscribe to paid picture editing software.

Darktable provides a handy catalog that allows you to sort images by different parameters, add them to your collection and rate them. It supports more than 15 formats and works impressively well with CR2, HDR, PFM, and NEF files. In addition, Darktable offers support for almost all known formats, including PNG, and RAW. TIFF and JPEG.

Categories
Apps

Best Guide To Mobile App Engagement And User Retention

Improve user retention, boost app engagement metrics, and improve your bottom line.

Simply put – mobile app engagement is providing your users with a reason to keep coming back to your mobile app or open your mobile app and perform the desired action.

You must create an engagement strategy that boasts high-quality communication.

As well as this, you must use the data, analytics, and insights from your users in a business dashboard to help you to learn which part of your app engagement strategy is working the best.

App engagement is all about putting the user needs first. There’s no quick fix. It involves defining your essential app metrics and KPIs. Then creating an app communication strategy that is relevant to your mobile audience.

What are the most common mobile app engagement metrics and KPIs?

If you’re looking at how to improve your mobile app engagement, then you’ll be looking at developing these specific mobile application metrics.

 

Active users

This is a crucial metric for app developers, and it’s kind of the going currency in the world of apps.

This metric will help you to understand how useful and important your app is by identifying how many users come back to your app.

This can be done on a daily basis or a monthly basis. Both are, but daily active users is a sign of a genuinely engaging app.

DAU = the number of users who opened your app in a single day

MAU = the number of users who opened your app in a month-long period

 

Retention rate

This metric tells you, as an app developer, what percentage of customers are coming back to your app. On the flipside, you’ll be able to see how many users you are letting go.

The periods that you are comparing will be dependant on the insights that you want. Should you compare MAUs to last month’s active users, or should you compare to the previous year?

With retention rate calculations, it’s essential to look at the metric you are measuring. For some apps, it will make more sense to measure logins rather than only app usage.

Retention rate = the number of users that use your app within a set time/ the number of users in the same group that uses your app in a previous time.

 

Churn rate

This is a simple one – it’s used to identify the percentage of your users that are lost.

Churn rate = 1 – your app’s retention rate

Session length

This metric is the amount of time that a user spends in your app each time they open it. This is an excellent indicator of app engagement as time spends in each app is one of the key ways to tell how useful your app is to a user.

Depending on your app, it might make sense to focus on this metric rather than DAUs.

Session length = time opened the app – time closed the app

In general, the more time your active users spend in your app and the more screens that they interact with, the more engaged your mobile users are.

That’s why focusing on experience, rather than just individual features, is critical. Let’s look at how you can increase these key app metrics.

 

Push notifications

Push notifications are one of the most effective ways to engage your app users. But, if misused, they are one of the quickest methods to app deletion. The truth is that many mobile apps seeking to engage their users fall into the second category.

So how often should you send push notifications to your users?

With push notifications, it’s about providing the most value to your app audience. If your mobile users are getting value from your app, then they are going to be more engaged.

That sounds obvious, yet so many app engagement strategies fail to consider it. There are so many push notification services that claim that quantity is key to boosting engagement. But, this will very quickly have a negative effect if you don’t consider personalization and relevancy in your push notification strategy.

It’s also vital to understand push notification statistics when trying to engage your audience.

So, let’s look at how you can engage your mobile app users by building a push notification strategy.

 

Only send push notifications when it’s relevant to do so

If you look at your phone right now, you’ll probably see an extensive list of notifications sitting there, unanswered. Never swiped and hardly even read. If you want to engage your mobile app users, you need to create a positive impression of your app in the minds of your users.

Spamming your users with push notifications isn’t the way to engage your users. You need your users to enjoy reading that notification when it comes. You need to provide them with value.

 

Content is key

The first step is thinking about the content. Just because it’s the latest app feature your dedicated development team created, doesn’t mean that your app users will engage with countless notifications about it.

You need to think like an app user. What do app users engage with? What do you, as an app user, engage with most? Which apps on your phone are doing this best? If you can think like your users, then you’ll start to get on track with your app engagement strategy.

This involves clearly defining the instance in which your mobile audience wants you to speak to them. This may require in-app analytics and feedback tools, but we’ll get onto that in good time, don’t worry.

If you have a mobile restaurant application, for example, why would you send them notifications when they are in the bank. Why would you remind them to make dinner at 11 pm? Why would you ask them to choose their perfect recipes when they are on holiday? If you have an instant messaging app you don’t want to set any limitations.

Highly targeted push notifications can increase response rates by up to 7x and will dramatically increase your app engagement rates.

But how do you control how, when why and what push notifications your mobile app users receive?

 

Location-based push notifications

That’s right; get yourself a platform or a service that lets you control when your users receive push notifications.

It’s simple – if your users are in highly essential moments, then send them highly relevant communication. That’s it.

Let’s look at the example from above. What a difference it would make to have a recipe app that suggested you make a saved recipe when you were in the store, and lacking recipe inspiration.

That’s what your app was supposed to do, yet you aren’t giving it the change to help users in the right moment.

This is where location comes in. By predefining several supermarkets using a simple online platform, you can ensure that push notifications are only delivered at relevant times.

The application applies to all apps looking to implement a successful mobile app engagement strategy. Define the optimal moment for your mobile users to use your app. Send them optimal notifications ONLY in these moments. Improve engagement. Get insights and use this to inform your engagement strategy and fine-tune.

 

What makes an excellent push notification?

Let’s look at some examples of good push notifications that will keep your app users engaged.

For this, I’ve imagined some generic apps rather than real ones. Although we’d be happy to give you a specific demo for your mobile app.

 

App with a physical location or venue

If your app has a real-world counterpart that was supposed to benefit from your app. Then location-based push is perfect. You probably have a good idea of how your audience uses your products or services.

A good engagement boosting example for this kind of app would be:

Of course, in this example, the user receives the notification just as they enter the restaurant.

 

Stand-alone discovery apps

Okay, so you don’t have a retail store, just an app. That’s fine. You might need to spend some time learning how your users get the most value from your app. But that’s fine, that’s one of the most critical aspects of this kind of engagement strategy (again more on that in a short while)

In this example, you’ll need to understand what engages your users best, look at the data, and then rinse and repeat. An example:

In this case, the micro-moment could be as they are leaving another nightlife venue. Thus avoiding spamming all the users that have decided to spend a Friday night in.

 

Apps with a specific function

What if your app provides a vital service? Location-based notifications can help to engage users by bringing this function to them at the best possible moment.

Here the user would be notified when they land at an airport. Those eagle-eyed amongst you might ask – how would you ensure that the user doesn’t get the notification on the outbound part of the trip? Well, triggers can be based on complex location signals; in this case, the second time they are seen inside the airport within a certain period.

 

Some homework (spoiler – it’s much easier with insights)

What micro-moment should trigger notification delivery?

What is the best way that you can personalize the notification based on this micro-moment?

What is the desired goal of the push notification?

What are the critical engagement KPIs that this campaign should improve?

 

Re-engaging your mobile app users

One of the most effective ways that apps can improve their user retention rate is to re-engage and retain their mobile app users.

Often many apps neglect the customers that they have spent countless mobile app marketing dollars on acquiring.

After 24 hours, an apps retention rate falls to 21%. By day ten, this figure drops to 7.5%. After 90 days, it’s a measly 1.89%.

Therefore a significant increase in retention rate can be the most important strategy for app owners. Rather than placing your entire budget into acquiring new users, you should be focusing on re-engaging your users. Just a small rise in app retention rates can have a huge effect on your bottom line.

 

Fixing your app on-boarding process

You need to ensure that the basics are in place for you to keep engaging your app audience. This means that your onboarding process should be seamless, provide value, and explain exactly what it is that your app does.

Think of these as the perfect blocks to build your app user experience. The engagement strategy is the cement that fine-tunes it and links it all together.

For a more detailed list of app onboarding best practices check out this.

 

Deep linking from push to relevant in-app location

So you crafted the perfect notification. Congratulations. Your users clicked it. And it directed them to…

The app home screen.

Again it seems obvious, but many apps get this completely wrong. Choose a push notification service that lets you link to highly relevant app experiences.

They probably exist in your app. So make sure you are improving the mobile app experience by allowing your users to get to it quickly.

If you want to improve app re-engagement then getting your users to notice your app is just the beginning. You’ll want to ensure that your personalized notification takes the user to the right place.

With many location-based push notification services, it’s possible to deep link to the right content based on the user’s current location.

That could be the most recent content to keep delivering your users a fresh experience and keep them engaged.

 

Think about your app experience

A note on personalization – ultimately, your app engagement metrics will improve if you place personalization at the heart of your app engagement strategy.

This means that you need to think of the user at every point in the user journey. If you want to take your app engagement to new heights, then you’ll have to personalize the user experience, clearly define your app’s KPIs and learn how your users want to engage with your app.

But that’s only the first part. How do you keep learning what your app users are engaging with and what elements of your strategy in performing best? Well, that leads me nicely onto…

 

In-app analytics and insights

None of the above will matter if you don’t commit to learning what works best with your users. Every app is different with different app engagement KPIs.

Analyzing your engagement data is key to building an effective app engagement strategy.

Push notifications give you valuable insights around your users. If you want to know how to improve your app user engagement, then you need to understand mobile app analytics.

The feedback from your push campaigns helps you to understand what engages your mobile users.

I’m not just talking about the age, time, gender, and device type of your users although those can sometimes be helpful.

I’m talking about understanding in which micro-moment your users are most likely to engage with your app.

 

Understand your app’s micro-moments

This is such valuable information. Many apps have an idea of what this moment might be. But often, their idea of what this is is quite different from what the insights say. Data should be everything for your mobile engagement strategy. And it’s time to take this data to the next level.

When you send a push notification to users, and you know that your users are opening them in a particular context, this is valuable information.

These insights even go beyond your app engagement. They can help fundamentally to inform everything to do with your app growth strategy. From most crucial new app features to UX and monetization.

If you know that more of your users are engaging with your notifications in a certain location, then you get a better idea of your app audience. You can understand them better and hypothesize the specifics that will help to improve app engagement.

Location-based insights

In a world with over a million apps, it’s important that you leverage every piece of data that you can around app engagement. You need to make data, your best friend if you want to keep developing your app engagement strategy.

If you can get data around your app users that the majority of apps can’t get access to then your onto a winner.

The truth is that many app engagement strategies fail to understand where their users go and how they behave.

 

Beyond basic engagement insights

For example, you might get feedback around how your users are opening your push notification, using specific in-app features, or even just opening the app.

These insights might be based on time of day, or maybe you can even get a breakdown of this data based on audience type (depending on which service you use).

But what if you could get a better insight into the mind of your user at that time? Basic insights are great, but it doesn’t always paint the perfect picture. You need to get as much data as possible if you are going to keep engaging your app users.

Location insights around app users can help drive mobile app engagement KPIs. If you can understand exactly where your users go and how they behave, then you can create a better idea of how to engage them.

 

Engagement data that retains users

For example, let’s say you have a sports app and you might send a re-engagement notification that performs reasonably well. You look at the data available to you, and you see that a sizeable chunk of these notifications was opened between 12-3pm. Now that is a great insight, but what if you could learn more?

If you layer location insights around that data, you might see a more useful pattern emerge. You could see that the majority of these notifications are opened in bars, and even more, specifically sports bars.

Now you can begin to hypothesize and fine tune your value proposition. You can see that the majority of your users are using your scores app while they are watching a game in a bar or sports venue.

This all links back to your app engagement strategy. You have a better idea of how and where your users get the most value from your mobile app, and this helps you to develop your app engagement strategy.

By understanding your user’s behavior, you are much better placed to say which factors are most likely to boosts your app engagement KPIs.

 

Make sure you choose the right app engagement platform

Choose mobile app analytics and communication platform that works for your app. You need a mobile engagement platform that allows you to reach your app users in the best possible moment and understand how your users respond and behave.

Conclusion

Think about which app engagement metric is most important to you.

Clearly define which aspects of your app engage your users.

Place the user first. Think about providing value to your users rather than communicating with them for the sake of it.

Use highly personalized notification to engage your users in the best in-app micro-moment.

Re-engagement can be the most effective way to improve your app revenue or bottom line.

Take a data centric approach to engagement.

Always be ready to hypothesize and learn from your engagement data.

Follow these rules and you’ll be well on your way to creating a mobile app engagement strategy that works for your app.

 

Faq’s

What is app engagement?

App engagement is used to refer to a number of metrics that measure how users are engaged with your app. These can give developers better insights into how their apps are being used.

What is app retention?

App retention is a metric which is esentially the percentage of people who continue to use your app over a given period of time

How do I boost app engagement?

A combination of good onboarding, active engagement such as push notifications and delivering personlised app experiences.

 

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