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Business

4 Ways Big Data Can Skyrocket Your Mobile App Marketing

Do you need help to acquire, engage, and retain your users in the fiercely competitive mobile app realm? Does the continuously evolving landscape and shifting mindsets make it challenging to craft an efficient strategy? 

You are not alone; several marketers are grappling with this issue that hinders their marketing success. The good news is you can navigate this challenge by adopting Big Data analytics.  

Leveraging the available data and information, this technology can help you address the pain points and shift your strategies to meet the user’s needs. The global Big Data analytics market will reach $655.53 by 2029 as per Statista, which indicates the huge potential for insight-backed decisions. This figure highlights how Big Data can help to play an important role in user engagement and retention. 

If you want to develop your mobile application then you can greatly benefit from integrating Big Data analytics. This approach enhances user satisfaction, fosters loyalty, and helps to improve long-term success in the marketplace.

This article will explore the top four ways in which Big Data can supercharge your mobile app marketing and attain specific goals.  

Top Four Ways to Use Big Data in Mobile App Marketing

Big Data can become a game changer for businesses, helping them engage and retain. You can analyze the user’s behavior and preferences to refine your marketing strategies. 

#1 Utilize Big Data for Precision-Targeted User Acquisition

As a mobile app marketer, your biggest challenge is knowing the audience and ensuring your marketing efforts reach them. However, the vast landscape makes it slightly difficult to reach the immediate audience. 

This results in shallow marketing outcomes, and reduced retention. What if you could target the actual users of your application? Big Data analytics assures marketers of being able to achieve this with ease.

You can use the information made available by the users to dive into the demographics, interests, and behaviors. This can help you plan a more targeted and defined marketing campaign for the users. 

You can use simple social media interactions with app usage data to segment the people who will use the application. Next, you personalize the message for them. When they see a more tailored and defined message, they will download the application. Your acquisition efforts are rewarded, and you will notice an increase in conversion rates. 

For example, if you are a health and fitness app, you need people interested in the segment to join you. You must target the gym goer or weight loss enthusiasts as your ideal target audience. You must study their app behavior and preferences to position and market your application.  

#2 Enhance User Engagement with Data-Driven Insights

You are constantly struggling with keeping up the engagement to ensure maximum revenue generation. Keeping them engaged in an application can be difficult. A lot of businesses notice that users churn after a point. 

You can avoid this by leveraging the power of Big Data analytics. Understand the user and their usage before proceeding with the marketing decisions.

Analyse the aspects such as session length, the features they use, and their interactions. Look for areas that frustrate them the most. You can use analytics tools to understand the user’s behavior within the application. 

These insights will help find the improvement possibilities and optimize the solution for engagement/retention. 

For example, you studied the user’s movement through the app and noticed a lot of people are churning at the onboarding stage. You might want to check the frustrations they experience. Once you understand them, try to work on minimizing these by adding pointers or pop-ups. 

The idea is to use the insights to improve the features and personalize the marketing. In the case of marketing, You can also use onboarding as the stage. Tell them how you onboard and make the journey effective. This would also maximize your downloads. 

When you cater to their needs, you will notice an increase in engagement and loyalty. 

#3 Optimize Your App with User-Centric Insights from Big Data

Users stay on the app longer when they notice the app developers taking an acute interest in their needs. When you follow their lead and identify the strengths/weaknesses in your app, you can improve it for them.

Big data offers invaluable opportunities to incorporate their feedback and continuously upgrade the app. You can leverage the potential of insights to build a user-centric application. 

You can use their feedback, reviews and other crucial metrics (loading speed, crashes, bugs) to determine the frustrations and pain points. For instance, continuous crashes or bugs need to be addressed immediately. When you do that, the user feels listened and they will continue to stay with you.

You can also use their mentions of the app to understand the features they need or updates that interest them. This will help you stay relevant amidst competition and ensure long-lasting engagement.

You can also use these insights to market your app and position it with unique value. 

#4 Differentiate Your App with Unique Insights and Value Propositions

Differentiating your product is key to maximizing your audience and increasing conversions. Most users look for the differentiated value your app will offer to download and use it. 

Big Data analytics can identify the primary insights related to competition, engagement and marketing. You can use these insights to determine the gaps and find the differentiated value you offer. 

You can use these gaps to position your product in the market and employ diverse marketing campaigns. This point of differentiation will help you build narratives that interest and engage your users. 

For example, you may find that the competitors are not engaging with a particular niche. You will also learn they don’t offer a specific feature or solution that is in demand. This will help you build the USP for your product and the marketing narratives. 

These insights can help you be more relevant and address the actual pain points of the users. 

Conclusion

Big Data is a crucial and worthy addition to your mobile app marketing strategy. It can uplift your marketing outcomes by addressing the pain points and defining the apt positioning. 

You can use these insights to improve acquisitions, engage your users better and optimize the product. You can even use this to identify the existing gaps and leverage them to define your marketing campaigns. 

With the ever-evolving volume and complexity of information, Big Data is a must-have for every marketer. It will help build data-backed campaigns to ensure targeted and sustainable marketing outcomes. 

 

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Uncategorized

How to Use Data Analytics to Improve Your Website Rankings?

In this digital age, having a bang-up online presence is an absolute must for any business. This means not only having a cool website but also making sure it ranks like a boss in search engine results pages (SERPs). One savvy way to do this is by using analytics for SEO.

SEO, or search engine optimization, is the name of the game when it comes to optimizing a website’s content and structure to pump up its visibility and ranking in search engine results. Analytics, on the other hand, is the art of gathering and analyzing data to gain insights and make smart decisions.

By teaming up SEO and analytics, businesses can get a better handle on how their website is performing and figure out areas where they can shine like a diamond. In this article, we’ll show you how to use data analytics to improve your website rankings, find an affordable link building company, and achieve greater online success.

Start by Digging Up the Juiciest Keywords

Keywords are the foundation of SEO data analysis, and they act as a magic wand to conjure up top ranking positions in search engine results. By doing some serious digging to uncover the juiciest keywords, you can find the hidden gems that will make your website sparkle like a diamond in the rough.

There are a ton of tools out there that can help with keyword research, like Google Keyword Planner, SEMrush, and Ahrefs. These powerful tools can help you find high-value keywords with low competition, as well as long-tail keywords that will help you stand out like a bright neon sign on a dark night. It will help you choose the best websites for guest articles and get splendid results in online competitions.

Make a comparison table of keyword research tools

Here is a comparison table of some popular keyword research tools:

Keyword Research Tool

Features

Price

Google Keyword Planner

Provides keyword ideas, search volume data, and competition data

Free

SEMrush

Offers keyword research, competitor analysis, and content analysis features

Starts at $119.95/month

Ahrefs

Provides keyword research, competitor analysis, and backlink analysis features

Starts at $99/month

Moz Keyword Explorer

Offers keyword research, SERP analysis, and organic click-through rate data

Starts at $79/month

Keyword Tool

Provides keyword ideas for Google, YouTube, Bing, Amazon, and other platforms

Starts at $89/month

Ubersuggest

Offers keyword research, content ideas, and backlink data

Free and paid plans starting at $12/month

Keep in mind that the features and pricing may vary depending on the specific plan you choose. It’s essential to consider your specific needs and budget when selecting a keyword research tool.

Keep a Close Eye on Your Website’s Performance

After you’ve pinpointed the most suitable keywords for your website, it’s essential to monitor how it’s performing in search engine results. This is where tools like Google Analytics or SEMrush come in handy, as they offer a wealth of information about your website’s traffic, engagement, and bounce rates.

While you track the performance metrics of the website you own or master, you can pinpoint where you’re excelling and areas where you need to improve. This knowledge can then be used to make savvy decisions about where to focus your efforts to have the maximum impact on your SEO ranking data, leaving your competitors in the rearview mirror.

Optimize Your Website’s Content Like a Pro

Once you’ve established your website’s keywords and performance, it’s time to level up your content optimization game. This entails crafting top-notch content that’s not only tailored to your target keywords but also informative and engaging for your readers.

On-page SEO is a critical element of content optimization, which involves optimizing your website’s meta tags, title tags, and header tags to make it easier for search engines to crawl and index your content. Another key factor is off-page SEO, which involves securing high-quality backlinks from credible websites to enhance your website’s authority and reputation. Look how Smart Business Daily represents and explains nofollow links.

Don’t Forget About Mobile Optimization

In today’s world, where mobile devices are king, it’s crucial to ensure that your website is optimized for mobile users. This involves having a mobile-first mentality when designing your website, utilizing responsive design to ensure it looks fantastic on any device, and optimizing your content for mobile search.

By prioritizing mobile optimization, you can tap into a massive audience of mobile users and reach them wherever they may be, whether it’s on the move or snuggled up on the sofa. This can help you broaden your reach, drive more traffic to your website, and boost your SEO rankings, sending your website soaring like a bird in flight.

Wrapping Up

To sum it all up, using data analytics for SEO is a vital tool for any business aiming to dominate the online world. By implementing these tips and tricks, you can optimize your website like a pro and propel your SEO rankings to new heights, outshining your competitors and shining like a star in the sky.

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Business

What Careers Are Available in Geospace – An Overview

In a nutshell, geospace refers to the area of outer space near the Earth. This field of work and study includes heliophysics, the Earth’s magnetosphere, geodesy, and the relationship between our planet and the sun. For those with a thirst for knowledge and discovery, geospace is a fascinating field. But what kind of long-term career aspects can this field provide?

 

In this short article, we’ll be taking a look at some of the principal ways people are putting their passion for geospace into practice and making a career out of their geospatial studies. Because the field of geospace is relatively new (compared to other scientific fields) and it, as well as its applications, are growing, we’ve broken down the geospace work opportunities into three main areas: research, engineering, and project management. 

Research

Whether it’s to gain a greater understanding of climate change, the effects of commercial and military products on the atmosphere, the migration of habitats in changing environments, or the deployment of satellites, the influence of geospatial research is far-reaching. Following recent disruptions in the supply chain, the observation of the Earth is now playing a major role in monitoring the global supply chain. 

Who’s Hiring?

Much of the research in the field of geospace is carried out in universities. However, large many large companies whose products or services are directly dependent on the environment also conduct geospatial research. In most cases, this research is focused on surveying and mapping.

 

The two largest providers of geospatial research opportunities are:

  • Universities
  • Energy companies

Requirements

To get a research position with one of these institutions or companies, a strong academic track record is needed. However, you don’t need to have a degree in geospatial studies to end up working in the field. The fields of study that are most likely to lead to a job in geospatial research include:

 

  • Geomatics
  • Environmental science
  • Engineering
  • Mathematics and statistics
  • Computer science 

What Geospatial Research Consists Of

When looking at research projects and perusing geospatial research positions on popular online job search engines like Lensa, we see a close correlation between research and big data collection. This means a large portion of geospatial research is conducted with the aid of advanced technologies such as software and computer modeling. This is why professionals involved in geospatial research are generally tech-savvy and have experience in computer science.

 

In addition to advanced technologies, geospatial research is conducted, in many cases, in collaboration with field surveyors and cartographers or data collectors. In simple terms, geospatial research consists of collecting data and analyzing it to identify patterns and aberrations and then eventually make projections or predictions based on this data.

 

Engineering

Along with biotech and nanotech, The US Department of Labor has identified geospatial technologies as a “high-growth field.” The vast growth we’ve seen in the field of geospace is due, to a large extent, to the growing interest in finding alternative energy sources, expanding and optimizing our current energy sources, and preparing for or minimizing the effects of climate change.

 

Employment opportunities as a geospatial engineer are vast and continually growing. whether it’s as a civil engineer, with The US Army Corps of Engineers, working in construction, disaster relief, or with energy companies (and that’s just the tip of the iceberg), there is no shortage of job opportunities when it comes to geospatial engineering.

 

Surveying

The picture above shows the more traditional image we might conjure when we think of a surveyor. And while this type of fieldwork is important and still carried out today, a lot has changed in the job description for a surveying engineer.

 

Today, surveying engineers use GIS technology (geographic information systems) to create, manage, and analyze a mapping of a large set of data points. Today’s surveying engineer needs a lot of knowledge and experience with this kind of software and virtual imaging. 

Geospatial Software Engineer

The heavy reliance on sophisticated software and GIS in the field of geospatial engineering and/or research means that the field is also in need of qualified software engineers. In most cases, these positions involve creating or managing applications for 3D data and image processing 

Salary Range and Career Path for Engineers in GIS and Geospatial Engineering

As the positions vary, so do the salaries. But a position in the field of geospatial engineering starts at no lower than $65,000 and can go up to more than twice that much – and that’s for entry-level positions. The typical salary for a geospatial engineer in the US is around $92,000. And there are good growth and promotional opportunities for geospatial engineers, as well. Entry-level positions can often lead to senior positions and opportunities in project management.

Getting Started

Unlike many positions in geospatial research, to get into the field of geospatial engineering, you don’t necessarily need a university degree in a specific scientific field of study. Instead, technological knowledge is preferred. And knowledge and/or experience with GIS is a must.

GIS (Geographical Information Systems)

While we touched on GIS in the section on research and engineering, it is so important to the field of geospace (and such a rich provider of job opportunities) that it deserves its own section.

 

GIS is a technological field that uses spatial mapping and virtual image processing to gather and interpret data. Its applications are widespread and continue to grow: from urban planning, space exploration, improved telecommunications, and tracking weather patterns to large-scale agriculture and energy. 

 

One of the most popular or widely known GIS platforms is Google Maps. And though we may use it to get around in our day-to-day lives, Google Maps also plays a role in the Russian invasion of Ukraine.

Requirements and Career Trajectory

People working in GIS have a strong academic background (though, in the vast majority of cases, no other degree beyond a bachelor’s is required). GIS professionals generally have a background in cartography, geology or earth sciences, computer science, or urban planning.

 

Regardless of what field of study your academic background is in, it should at least be complemented with some form of study of cartography and computer science.  

 

A GIS job will be software specific, though once you learn how to use one software system, learning another should be quite easy. The GIS Lounge is a good place to find out about the different types of software packages on the market and how to go about learning them. For most positions in GIS analytics, some competence in computer programming is required, and Python is the most widely-used language in GIS.

Project Management

Generally regarded as an upper-level position in the field of geospatial engineering, a position as project manager comes with a heavy responsibility – and an attractive compensation package to go with it. Though it takes many years in the field (generally at least 10) and the effort to develop a reputation as being responsible and trustworthy, for the right candidate with strong project management skills, the payoff can definitely be worth the trouble.

 

Profile of The Ideal Candidate

More often than not, a project manager in the field of geospatial engineering starts as a GIS analyst, researcher, analyst, or surveying engineer. He or she has technological expertise (notably with GIS and big-data systems).

 

He or she has the following skills and/or attributes:

 

  • A creative problem solver with a keen sense to anticipate and prevent potential problems
  • The ability to identify technical requirements as well as the necessary workforce and time it will take to complete a project
  • Excellent communication skills (written and oral) to transmit goals and strategies to the team, upper management, and/or the client
  • Excellent ability to prioritize tasks and allocate resources
  • Drafting proposals and mapping out strategies, timetables, and budgets
  • Knowledge of applicable safety and environmental protocols
  • Knowledge transfer (creating fluid connections from process to process and team to team)

Salary Expectations

The salary of a geospatial engineering project manager will depend on the years of experience required and the applications of the project. But it is rare to find a position as a project manager that starts at under $90,000, and in most cases, the salary starts at upwards of $110,000.

Summary

For some dynamic and growing fields, the sky’s the limit. But in the field of geospace and GIS, we go even beyond that lofty (pun intended) projection. The added benefit of working in the field of geospatial engineering or research lies in the diversity of its applications. Geospatial engineering and research is integral to fields such as climate, energy, urban planning, agriculture, and even within the military.

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Business

Cybersecurity Risks in Location-Based Marketing: A Comprehensive Guide

In today’s hyper-connected world, location-based marketing has emerged as a game-changer for businesses. By leveraging geolocation data, companies can deliver personalized advertisements, promotions, and services tailored to where customers are physically located. While this approach offers immense potential for enhancing customer engagement, it also introduces significant cybersecurity risks in location-based marketing . From data breaches to unauthorized tracking, these risks can compromise both businesses and consumers if not addressed properly.

This comprehensive guide will delve into the biggest cybersecurity risks associated with location-based marketing, explore real-world examples of security incidents, provide actionable best practices for businesses, and offer tips for consumers to safeguard their personal information. Let’s dive deep into this critical topic.

The Biggest Cybersecurity Risks in Location-Based Marketing

Location-based marketing relies on collecting, storing, and analyzing vast amounts of location data. However, this process is fraught with vulnerabilities that malicious actors can exploit. Below, we’ll break down the most significant risks and explain why they matter.

1. Data Breaches

One of the most alarming cybersecurity risks in location-based marketing is data breaches . When businesses collect location data, they often store it in centralized databases. If these databases are not adequately secured, hackers can gain access to sensitive information, such as users’ exact locations, movement patterns, and even personal details like names and addresses.

For example, in 2018, a fitness app called Strava exposed the locations of military personnel by publishing a global heatmap of users’ workout routes. This incident revealed sensitive information about military bases and operations, highlighting how poorly managed location data can have far-reaching consequences.

Maxime Bouillon , Co-founder & CEO at Archie, notes: “Data breaches can expose sensitive customer locations, while location spoofing allows bad actors to manipulate systems. Unauthorized tracking erodes trust and puts users at risk.”

Adam Fard, Founder & Head of Design at AI Wireframe Generator, emphasizes, Location-based marketing is a double-edged sword. While it offers businesses incredible opportunities to engage customers, it also opens the door to significant vulnerabilities. One of the biggest challenges is ensuring that data is anonymized before it’s stored or processed. If businesses fail to do this, they risk exposing sensitive customer information. My advice? Always prioritize data minimization—collect only what you absolutely need and discard the rest. This not only reduces risk but also builds trust with your audience.

2. Location Spoofing

Another major risk is location spoofing , where attackers manipulate GPS or geolocation data to deceive systems. For instance, scammers might use fake location data to exploit location-based discounts, promotions, or rewards.

Co-Founder & CEO of DontPayFull  explains: “Spoofing tricks businesses into targeting fake locations, leading to financial losses and undermining trust in location-based services.”

Imagine a coffee shop offering a free drink to customers who check in via an app. A scammer could spoof their location to claim the reward without ever visiting the store. Such tactics erode the integrity of location-based marketing campaigns.

3. Unauthorized Tracking

Many apps and services track users’ locations without their explicit consent, leading to unauthorized tracking . This practice raises serious privacy concerns, as users may not realize their movements are being monitored. A study by Pew Research found that 72% of people feel uncomfortable with how companies use their location data.

Unauthorized tracking can also lead to misuse of data. For example, advertisers might sell location data to third parties, who could then use it for intrusive targeted ads or even identity theft.

Rafay Baloch , CEO and Founder of REDSECLABS, emphasizes: “Consumers must be vigilant about permissions granted to apps and keep software updated to safeguard their privacy.”

4. Man-in-the-Middle Attacks

In a man-in-the-middle attack , hackers intercept communication between a user’s device and a business’s server to steal location data. This type of attack is particularly dangerous because it allows cybercriminals to access real-time location information, which can be used for stalking, harassment, or other malicious activities.

Inigo Rivero , Managing Director of House Of Marketers, highlights: “We implement AI-powered anomaly detection systems to identify threats, alongside behavioral pattern analysis, which enhances our ability to spot suspicious activities swiftly.”

Real-World Examples of Location-Based Marketing Security Incidents

To truly understand the gravity of these risks, let’s examine some real-world examples of security incidents involving location-based marketing:

1. Pokémon GO Data Controversy

In 2016, the augmented reality game Pokémon GO faced backlash for its handling of location data. The app collected users’ location information even when it wasn’t actively in use. Many players were unaware of this, raising concerns about privacy violations. Although no malicious intent was involved, the incident highlighted the importance of transparency in location data collection.

Sumeer Kaur, Founder of Anarkali, adds, In today’s digital age, location data is akin to gold for marketers—but it’s also a magnet for cybercriminals. The key to mitigating risks lies in adopting proactive measures like real-time anomaly detection and behavioral analytics. For instance, if a user’s location suddenly shifts from New York to Tokyo within minutes, it’s likely spoofed data. Businesses must invest in AI-driven tools to detect such anomalies instantly. Remember, prevention is always cheaper than dealing with the fallout of a breach.

2. Targeted Advertising Scandal

In 2020, a major retailer came under fire for using location data to target ads at shoppers who visited specific stores. Customers felt violated, as they had no idea their movements were being tracked. This incident underscored the need for businesses to obtain clear consent before collecting and using location data.

3. Weather App Data Leak

A popular weather app was criticized for selling users’ location data to advertisers without proper disclosure. This breach of trust led to widespread outrage and calls for stricter regulations on how companies handle location information.

These examples demonstrate that even well-intentioned uses of location-based marketing can backfire if proper safeguards aren’t in place.

Best Practices for Businesses to Secure Location Data

If you’re a business utilizing location-based marketing, it’s essential to prioritize security and compliance. Here are some best practices to mitigate cybersecurity risks in location-based marketing :

1. Encrypt Sensitive Data

Encryption is one of the most effective ways to protect location data. By encrypting data, you ensure that even if it falls into the wrong hands, it cannot be read or misused. According to IBM, companies that implement encryption reduce the likelihood of successful data breaches by up to 60%.

Mamta Saini, CEO of We Buy Houses in SF Bay AreaEncrypt sensitive data end-to-end and use machine learning for user behavior analytics to minimize risks.

2. Obtain Explicit Consent

Always obtain explicit consent from users before collecting their location data. Clearly explain how their data will be used, who will have access to it, and how long it will be stored. Provide users with the option to opt out at any time. Transparency builds trust and helps avoid legal issues.

3. Implement Strong Access Controls

Limit access to location data to only those employees who absolutely need it. Use role-based access controls to ensure that sensitive information is not accessible to unauthorized personnel.

4. Regularly Update Security Protocols

Cyber threats are constantly evolving, so it’s crucial to stay ahead of the curve. Regularly update your software, firewalls, and encryption protocols to patch vulnerabilities. Conduct frequent security audits to identify and address potential weaknesses.

5. Comply with Privacy Regulations

Ensure your practices align with privacy laws such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. These regulations impose strict guidelines on how businesses can collect, store, and use personal data, including location information.

How Consumers Can Protect Themselves

While businesses bear much of the responsibility for securing location data, consumers also play a vital role in protecting their own information. Here are some practical steps you can take:

1. Review App Permissions

Regularly review the permissions you’ve granted to apps on your smartphone. Turn off location access for apps that don’t need it. For example, a flashlight app doesn’t require access to your location.

2. Use Privacy-Focused Tools

Consider using tools like Virtual Private Networks (VPNs) or privacy-focused browsers to mask your online activity. These tools can help prevent websites and apps from tracking your location.

David Martinez, VP Enterprise & OEM Accounts at Cybernet Manufacturing, explains, Consumers are becoming increasingly aware of how their data is being used, and rightly so. Unauthorized tracking is one of the most common complaints I hear about location-based marketing. To address this, businesses should adopt a ‘privacy-first’ approach. This means giving users granular control over their data—allowing them to choose which apps can access their location and when. Transparency isn’t just good ethics; it’s good business. When consumers feel in control, they’re more likely to engage with your brand.

3. Be Cautious with Promotions

Be skeptical of location-based promotions or ads that seem too good to be true. Scammers often use enticing offers to trick users into sharing their location data. Always verify the legitimacy of such offers before engaging.

Julian Lloyd Jones, from Casual Outfitters, says, From a marketing perspective, location-based campaigns can drive incredible ROI—but only if done responsibly. One mistake I see too often is companies failing to educate their customers about how their data will be used. Clear communication is critical. For example, instead of burying consent forms in lengthy terms and conditions, make them simple and upfront. Additionally, marketers should focus on creating value for users through personalized experiences rather than exploiting their data for short-term gains. Trust is the foundation of any successful campaign.

4. Enable Two-Factor Authentication

Protect your accounts by enabling two-factor authentication (2FA). This adds an extra layer of security, making it harder for hackers to access your data.

Final Thoughts

Cybersecurity risks in location-based marketing are a growing concern, but they don’t have to overshadow the benefits of this powerful tool. By understanding the risks and taking proactive measures, businesses can build trust with their customers while safeguarding sensitive data. Similarly, consumers can protect themselves by staying informed and adopting privacy-conscious habits.

Remember, your location is more than just a set of coordinates—it’s a reflection of your daily life. Treat it with the same care and respect you’d give to any other valuable asset. 

By following these guidelines, we can create a safer digital environment for everyone. Stay vigilant, stay informed, and embrace the power of location-based marketing responsibly!

 

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Marketing & Advertising

What is Geofencing? Best Guide To Using Geofencing In 2023

It’s high time we took another look at Geofencing. The technology has been a powerful way to reach consumers in the best moment in the right locations. But how have the capabilities changed, and how can marketers best use the technology as we move into a new decade?

 

What is Geofencing?

Geofence marketing is a form of location-based marketing where a geographic boundary is placed around a point of interest. When a mobile device enters this area, the geofence can trigger several different events. These triggers are usually the delivery of some kind of advertising. Historically this has been via SMS marketing, but increasingly this process has developed to include push notifications and even fit seamlessly into the programmatic advertising stack.

 

A definition of geofencing in 2023

Geofencing is a technology that has been around for a while. It is always developing, and marketers are finding intuitive new ways to use it effectively.

Geofencing is useful for instant location-based advertising. But its use can move beyond this simple moment marketing. Geofencing can be used to identify and build large addressable audiences over time. As we’ll see, it can even have a role in retargeting, attribution, and other location-based insights.

 

How does geofencing work?

Geofencing mostly consists of the following steps:

  • Identify a geographical radius around a real-world location.
  • Set up a geofence (virtual barrier) around the location.
  • When a device enters or exits, an event can be triggered.

 

What are the limitations of geofencing in marketing and advertising? (What you can’t do)

Not all geofencing technology is perfect. Sometimes a device registers inside a geofence when, in fact, it isn’t. Other times the geofence is set around a store, but in busy cities and other hard to measure locations, sometimes this means that devices are falsely attributed to the physical location.

These issues mean that geofencing has to be accurate. To provide maximum value to consumers, ads have to be relevant. Directly sending everyone that walks past a store, a message isn’t a viable option.

At Tamoco, we are obsessed with accuracy. We want our customers to be sure that a device is being targeted because it actually visited a location. So we build a solution that understands more than a single data point when calculating if a device is inside a POI or geofence.

Geofencing also has potential scalability issues. Being so highly targeted and in the moment means that the addressable audience in a geofence campaign might be quite small.

A geofencing campaign might work across McDonald’s stores, for example, but this is because there are a significant number of them. When dealing with smaller campaigns, the reliance on your own audience might not be enough.

For this reason, it might be better to target a type of consumer or build a segment over time that consists of visits.

 

What you can do with (better) geofencing

Simple geofencing push is no longer as powerful as it used to be. With better accuracy and a slightly different approach, you can still use location to achieve convincing results. Let’s see how.

 

Marketing and advertising

Targeting

Geofencing has traditionally been used to target devices as they enter a geofence. The brand would place a radius around its stores, for example. When a device using their app entered these areas, they would be sent a message encouraging them to visit the retail location.

As we’ve already mentioned, this isn’t always accurate in practice. Larger geofences are likely to include devices that aren’t nearby or not inside a competitor store. This can render the advertising message irrelevant.

Another potential issue with geofence targeting is the lack of audience scale. If you are using the technology with your own application, a large audience is required to send messages on the scale needed to shift the needle.

Better geodata means that you can look at device across how it behaves over time. In the moment targeting is effective, but building up a detailed profile and using this to build segments provides you with more reach and better accuracy.

Using location data for geotargeting means that you can target more devices outside of your first-party audience. You can read more about location data for targeting here.

 

Measurement geofences

Another benefit of using location-based targeting is the ability to measure the effect of location-based marketing or geofencing campaigns. For example, if you target devices based on their proximity to a location, how do you know if they performed the desired goal, especially if this is in the real world.

Using location data to target means that the same technology can be used to confirm if devices visit a retail location after being delivered any kind of advertising. Better accuracy means that you can be certain of a venue visit, rather than just a person walking nearby.

So using accurate POI geofences or polygons can help you to attribute your advertising campaigns. This extends beyond your geofencing campaigns to include your digital advertising, out oh home campaigns, and much more.

 

The future of geofencing marketing

Geofencing marketing v location targeting

Geofencing in marketing can still be an effective way to reach consumers in the best possible moment. But for brands that want to identify larger groups of relevant consumers, this isn’t always the best solution.

Instead, location-based audience segments offer the best of both worlds. These segments are still based on real-world locations and therefore carry real-world intent. They are scalable because these segments can be built over a longer time period.

Another benefit of these types of campaigns is that you can activate segments directly in your marketing channels.

This means that you don’t need to rely on push in apps. You can use the entire programmatic marketing stack to target users wherever they are.

 

About Tamoco’s location segments

Our segments provide more scale for marketers looking to do better location targeting. Our first-party data focuses on accuracy, allowing marketers to do more precise geographical based campaigns.

Activate location-based segments today.

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7 Methods to Ensure New Employees Are Productive

It is hard to imagine a company reaching good results if its employees are not productive. Someone who is new might have all kinds of ideas and enough motivation to overperform in the first few weeks, but burnouts are common.

 

The challenge of overcoming lackluster productivity is one that many companies face. The purpose of this article is to cover the methods that improve one’s productivity and ensure that it stays.

 

Leave Positive Impressions

 

During the onboarding process, a company should present itself in a way that leaves a positive impression on the new employees.

 

Of course, whenever someone looks for a new job, it is common to research potential employers. However, it is one thing to look up details online and have an actual experience interacting with your supervisors and coworkers.

 

The more effort HR puts into welcoming new recruits, the higher the odds of these employees putting effort into their work. Little details count, so do not discard even those things that might seem insignificant during onboarding.

 

Provide Optimal Work Tools

 

If the employer is in charge of providing work tools, it should be given that new employees should get what they need.

 

For example, if your new recruit needs a computer for work, make sure that they get one that works optimally. Dealing with a slow computer, in addition to all the work, puts unnecessary stress and hinders one’s productivity by a lot.

 

Besides a computer, new employees should also have access to collaboration tools, such as cloud storage (Dropbox, iCloud) and instant messaging platforms (Slack). 

 

Incorporating effective knowledge management (KM) tools can enhance employee productivity by providing easy access to vital information and improving collaboration between team members.

These KM tools can help bridge the gap for new recruits by allowing them quick access to training materials, company knowledge bases, and other important resources that are essential for achieving optimal performance in a short amount of time.

 

Finally, if the work is done in-house, then the internet connection in the office should be strong enough to accommodate everyone, including new recruits.

 

Offer Opportunities to Learn

 

Fresh employees should have enough competence to do their job, but it does not mean that their career ceilings should stop.

 

One of the biggest motivators is the knowledge that you have an opportunity to go up the corporate ladder. And for that, one needs to become better at what they do while also gaining new skills.

 

If direct work does not provide enough opportunities to grow as a professional, it is common to seek extra training.

 

Employers who provide training to their employees encourage loyalty and motivate top talent to stay while also helping them with productivity.

 

Set Enough Time to Take Breaks

 

Break policy can be tricky. Usually, a lunch break lasts for about one hour. However, depending on the intensity of work, setting extra time aside to let employees rest is a worthwhile consideration.

 

Crunch time is inevitable now and then, but overworking employees constantly is bound to burn them out sooner rather than later.

 

A company-wide policy should be in place to ensure that everyone has enough time to take a breather. And if someone requires additional break time, they should get it as well, so long as the demands are reasonable.

 

Encourage Friendly Competition

 

A little bit of friendly competition can go a long way in boosting productivity. Let’s say that your company specializes in sales. 

 

What about coming up with an award for the employee who makes the most sales in a week? Knowing that there is something extra for the effort put into the work is bound to motivate employees to do their best.

 

Note, though, that this method should be used sparingly. You cannot run competitions throughout the year because they will lose value and transform into a nuisance, forcing employees to put in extra work consistently in addition to what they are already doing.

 

Come Up With Realistic Goals

 

Set realistic goals for employees so that they do not fall short. If they meet the expectations or even exceed them, it will work as a great form of motivation.

 

Workers who meet the goals identify themselves as someone who do a good job and are more likely to continue. Combine that with praise from supervisors, and you have another solid solution to solve productivity problems.

 

Minimize Distractions

 

Everyone loves to procrastinate, but building bad habits, such as checking social media constantly or talking to colleagues about random things when you should be working, is the opposite of what a productive workplace should look like.

 

Introducing policies that restrict distractions might seem like a negative thing, but if productivity is a priority, then such a step is more or less inevitable. Especially for those employees who get easily distracted and take a while to refocus on their work.

 

Conclusion

 

As you can see, there are quite a few different ways to increase the productivity of your new employees. Try to apply as many different methods mentioned in this article as you can. 

 

Finally, note that different people react differently. If a specific approach does not help someone, do not get discouraged. Instead, try to modify a method to make it work when possible.

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Business

Why Is Paraphrasing Important in College Papers?

Every essay, term paper, lab report, book review, or any other piece of academic writing has various purposes and demands. The purposes are always different, but the demands are pretty much the same. One of them is to paraphrase the words and findings of other students, writers, scientists, researchers, and other people. Not all people understand why is paraphrasing important.

Let’s start by checking its definition. What is paraphrasing, and what purposes it serves? Paraphrasing is an essential process when the author of a definite piece of writing or study reworks the words of other experts whose words and findings he/she uses in his/her project. This is no direct citation. You retell the citation in your own words, substituting the part of the original phrase.

Why is paraphrasing important, and why do you need to use it? No writer or researcher has the right to use the words of others as if they are his or her own. If you disclose a definite topic and use the findings of other experts, you need to use either a direct citation or paraphrase it. Otherwise, you plagiarize your own work. Thus, its relevance is lost entirely. No one will accept it because you have stolen the work of someone else.

How to Avoid Plagiarism?

What is paraphrasing? We have just revealed its essence and purpose. Now, we need to focus on another vital point. How can an ordinary student avoid plagiarism? One of the possible solutions has been offered.

You can paraphrase the citation. Another solution is to use a direct citation. When you do that, you ought to be very cautious. There are various academic writing formats. You must follow their guidelines to insert the desired citation according to the official rules. 

There is also a great benefit in using of an AI paraphrasing tool in improving the quality of college papers as it can allow a student to rephrase a content or material more efficiently and effectively while retaining the overall meaning of the information input. Otherwise, you make a mistake. There are such formats as:

  • MLA;
  • APA;
  • AMA;
  • Chicago;
  • Turabian;
  • Vancouver;
  • Harvard;
  • ASA and others.

 

Each format has a lot of differences. You need to know them all to be sure you follow the rules and do not mess them up with another format because there are many similarities as well. You may need to read and memorize Telecommunications Study Guide or similar guides. A lot depends on the industry you write in.

One more good solution is to use special plagiarism checkers. These are smart machines that spot any trace of non-unique content. How do they work? Check the following essentials:

  • Open the checking app you have decided to use.
  • Copy and paste your text into it.
  • Press “start” to make things run.
  • Wait for several seconds or minutes. The machine will compare your text with other ones available on the Internet.
  • Check the results. Any sign of plagiarism will be somehow underlined by the machine.

When you see that you have plagiarized separate words, phrases, or entire sentences, you already realize what must be reworked. Replace the underlined words with their synonyms. At times, it makes a writer rework the structure of the entire sentence to avoid plagiarism.

You can also refuse to insert any findings of other experts. Notwithstanding, it’s a bad solution. If you cannot prove your theories with already proven facts, your project loses its scientific value.

Use Professional Aid

The importance of paraphrasing is clear to every attentive student. Yet, it may be hard to deal with plagiarism, even if you spot it. You may change words and the structure of your sentences many times but it may not work. Such issues happen sometimes. If you don’t want to spend 1-2 hours doing that, turn for help to professionals.

The Internet is full of custom writing sites. They offer a wide range of academic features, including paraphrasing and citing. Let an expert look at the matter. He or she will quickly make it 100% unique.

Final Thoughts for Our Readers

The importance of paraphrasing is enormous because it helps you to avoid plagiarism of any sort. Use the tips we have offered in our guide to make things correctly and never plagiarize anyone else. In case you still need help with this task, turn to AdvancedWriters or any other custom writing agency. Its skilled editors surely know how to avoid plagiarism and paraphrasing is a simple task for them.

 

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Business

What is important to know before registering at Pokie Spins Casino for Australians?

Introduction

Choosing an online casino requires careful consideration, especially when it comes to playing for real money. Before registering, it’s important to make sure the platform is reliable, familiarize yourself with the terms and conditions, and learn how to conduct financial transactions. Without preliminary analysis, you may encounter unexpected restrictions, delays in receiving winnings and other unpleasant moments.

Registration is possible for residents of Australia, and new accounts get access to bonuses. Before creating a profile, it is worth paying attention to reviews, checking the license and studying the available entertainment. Pokie Spins Casino Australia sets certain conditions for receiving payouts, so it is important to familiarize yourself with the rules in advance. Careful study of all aspects will help to avoid possible difficulties and choose the most convenient conditions.

Registration instructions

Creating an account takes a few simple steps. Before filling out the form, it is worth preparing up-to-date data, because in the future you may need to verify your identity. Pokie Spins Casino asks for standard information, including address, date of birth and phone number. To successfully complete the registration, it is worth following the following order of actions.

Step-by-step instructions:

  1. Choosing a welcome bonus:
  • An offer to choose one of the bonuses or opt out will appear on the screen.
  • Familiarize yourself with the terms and conditions before making a decision.
  1. Filling out the registration form:
  • Enter an up-to-date e-mail address.
  • Come up with a strong password.
  • Enter first and last name as in the documents.
  • Select date of birth, country is filled in automatically (Australia).
  1. Add address and phone number:
  • Enter your city and full residential address.
  • Select the account currency (AUD by default).
  • Enter your cell phone number, which will receive a confirmation code.
  1. Agree to terms and conditions:
  • Confirm that you are at least 18 years of age.
  • Read the terms and conditions and indicate your agreement.
  1. Completing the registration:
  • Click on the “Create Account” button.
  • Enter the code from SMS to activate your profile.

After completing all the steps, the profile will become active. Then you can proceed to deposit your account and choose your entertainment.

License and regulation

Before registering, it is worth checking the rules under which the chosen platform operates. The owner, legal address and license are key data that will help to assess reliability. Pokie Spins Casino operates on the basis of a permit issued by a foreign regulator, which may affect the availability of some features. Familiarizing yourself with the official documents will help you avoid surprises when using the platform.

Additional attention should be paid to the security policy and protection of personal data. Regulated procedures for encryption and storage of information reduce the risks of unauthorized access. A responsible operator provides access to its legal data and support to resolve potential issues. If information about the license or working conditions is hidden, it is worth considering alternative options.

Payment methods and transaction processing times

Financial transactions take place through popular methods including bank cards and electronic payment systems. The terms and conditions of each method may vary, so it is important to research the minimum and maximum limits in advance. Pokie Spins Casino provides several options for depositing, but the availability of some of them depends on the region. Before depositing, it is worth checking whether the chosen method is supported and whether commissions are possible.

Withdrawal requests are processed after passing identity verification, which may take some time. The average crediting time depends on the method, with wire transfers being faster than bank transactions. In some cases, there may be additional delays if confirmation of payment details is required. When managing finances, it is recommended to familiarize yourself in advance with the possible limits set by the system.

Bonuses and promotions

Welcome offers include several options that allow you to get extra funds and free spins. The size of the bonus depends on the package chosen: the standard offer is 200% on deposits up to $1,000 and 50 free spins, while the enhanced option offers a 300% bonus on the same amount. Pokie Spins Casino also provides an opportunity to refuse additional accruals if the wagering conditions seem too complicated. Before activation, it is worthwhile to carefully familiarize yourself with the requirements, as non-compliance with the rules can lead to the annulment of winnings.

Additionally, there is a loyalty program with exclusive offers, regular accruals and privileges for active participants. Among the available promotions are a wheel of luck, permanent personalized bonuses and separate awards for VIP levels. Participation in special offers allows you to increase your balance and get additional privileges. To take advantage of all available opportunities, it is recommended to follow the current promotions and updates of terms and conditions.

Advantages of the platform

A variety of entertainment and a well-thought-out bonus program create comfortable conditions for users. The user-friendly interface and optimized mobile version make it easy to find the necessary sections and quickly switch between different functions. Pokie Spins Casino supports several deposit and withdrawal methods, which simplifies transactions. Careful attention to data security ensures that personal information and financial transactions are protected.

The loyalty program includes personalized offers, regular promotions and additional privileges for active members. The variety of entertainment covers both classic and modern developments, available without complicated settings. Support service helps to deal with arising questions and provides advice on the rules of using the site. Regular updates improve the functionality, adding new features for comfortable use.

Conclusion

Before registering, it is important to familiarize yourself in detail with the available features and rules of use. Familiarizing yourself with the rules will help you avoid unpleasant situations related to bonuses, payouts and restrictions. Pokie Spins Casino offers a variety of features that can be useful for both new and experienced users. It is important to consider reviews, available deposit methods and security policies before making your final choice.

Identity verification and processing procedures are worth paying extra attention to. Identity verification is necessary to gain access to all features, so it is better to prepare documents in advance. Any disputable situations are recommended to solve through the support service to minimize possible difficulties. Careful attitude to the choice of the site will help to avoid possible difficulties and use all available opportunities without restrictions.

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Business

Full Review of online table games at Richard Casino

Introduction

Table games remain in demand due to their simple rules and wide range of options. Classic card games, roulette and baccarat are available in a variety of formats, allowing you to choose the best option for every level of experience. At Richard Casino Australia you can find traditional versions of popular games and their modern interpretations with additional features. Thanks to the various entertainment options, the process is more interesting.

In addition to the standard digital tables, a section with real-time games is available, where you can communicate directly with the dealer, which makes the process more realistic. The variety of limits makes them available for both cautious participants and those who prefer high risks. High-quality visualization and smooth animations create a comfortable environment. Regardless of the format choice, everyone will be able to find a suitable game at a convenient time.

Assortment of board games

Classic card and board amusements remain in demand due to simple rules and many variations. Both traditional versions and updated formats with additional features are available. Richard Casino has a variety of popular games, allowing you to choose the right one for your preferences and skill level.

  1. Blackjack: a classic card game in which it is important to score 21 points or as close as possible. Various versions are available including European Blackjack, American Blackjack and Speed Blackjack.
  2. Roulette: a traditional spinning wheel game where you have to guess which number or color the ball will stop on. There are European, French and American versions with different rules and odds.
  3. Baccarat: a card game in which participants choose between betting on the hand of the bank or the player. Classic Baccarat, Speed Baccarat and other modifications are available.
  4. Poker: includes several variations such as Caribbean Stud Poker, Three Card Poker, and Texas Hold’em. Each version has unique rules and strategies.
  5. Sic Bo: a classic Asian three-dice game where the outcome depends on the combinations rolled. Suitable for fans of quick decisions.
  6. Andar Bahar: a card game with simple rules, popular among fans of quick games. You have to guess on which side the card corresponding to the main card will appear.

Each variant is presented in different formats, which allows you to choose a comfortable level of betting and dynamics of the process.

Game providers

The quality of table entertainment depends not only on the rules, but also on the technical realization. Well-known studios develop products with high detail, smooth animation and user-friendly interface. Richard Casino presents solutions from companies that create classic and modern formats of popular games. Much attention is paid to the variability of settings, which allows you to adapt the process to personal preferences.

Developers working with this brand include Evolution Gaming, Pragmatic Play, Playtech and other content providers. Each studio is known for its unique approaches to visuals and mechanics. Live-format, presented in the catalog, gives you the opportunity to choose a table with different limits and pace of the process. Thanks to the variety of providers, both classic and author’s variations of popular table entertainment are available.

Accessibility and convenience

Desktop entertainment is adapted for comfortable use on different devices. Whether using a computer, tablet or smartphone, the interface adapts to the screen without loss of functionality. Richard Casino provides the opportunity to play without downloading additional programs, which allows you to quickly move to the process. All controls are located so as not to distract from the game and provide convenient interaction.

Filters and search functions help you find the right sections in seconds. In the catalog, information about minimum and maximum limits is available, which allows you to choose a suitable format in advance. For those who prefer to play anywhere, the mobile version provides smooth operation without delays. Regardless of the chosen method of access, the gameplay remains stable.

Safety and fairness of the games

The transparency of the process is confirmed by the use of a certified random number generator. This approach guarantees that every action takes place without external interference, and the results correspond to the declared algorithms. Richard Casino offers products only from proven developers whose activities are regulated by licensing authorities. Regular checks by independent auditors confirm compliance with standards.

Data encryption and confidentiality of personal information guarantee protection while using the platform. Before launching any game, you can familiarize yourself with its rules and odds, which excludes unforeseen situations. For those who choose the format with real dealers, there is a live video stream, allowing you to follow the action in real time. All these measures help to create a trusting and stable environment for users.

Conclusion

The section with table entertainment includes any format, allowing you to choose the best option for different preferences. There are different variations of blackjack, roulette, poker and baccarat, as well as less common but no less interesting games. Richard Casino has products from the leading developers, which guarantees stable operation and high-quality design. Thanks to this, the process is comfortable, regardless of the chosen device.

Additional convenience creates the opportunity to participate in games with real dealers, where various limits and settings are provided. Safety is ensured by a certified random number generator and transparent conditions that exclude any manipulations. Easy navigation, a wide range of products and reliable control mechanisms make this section available to everyone who appreciates quality performance and variety.

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Business

How Automation is Shaping Online Business and Communication

 

While previously company owners had to spend a lot of time searching for suitable specialists, today this process has become much more straightforward. Thanks to platforms like SignalHire, you can get contacts from specialists in different fields, quickly connect with them, and discuss possible cooperation. The Internet platform offers users emails and phone numbers of verified professionals. 

Such a tool helps to speed up the recruitment process and make them more accurate and efficient. The impact of automation on online business and communication cannot be overestimated. Modern society actively uses such opportunities, seeing many positive qualities in them.

How Automation Changes Online Business

Introducing modern tools and technologies positively impacts business management, no matter what field you work in. These changes indicate that AI is changing the job market, modernizing it, increasing work efficiency, improving communication and promoting development.

Increasing Work Efficiency

Process automation enables companies to optimize routine tasks and significantly speed up the execution of various operations. For example, in online businesses that sell goods or services, automation can help manage orders, update stocks, and send customer notifications.

Such capabilities greatly reduce the time spent on daily tasks and increase overall productivity. With the help of modern services, it is possible to make the recruitment process faster and easier, which is extremely important for effective personnel management.

Improving Customer Communication

With digitalization, every business strives to maintain the highest possible level of communication with customers and partners. Automation of client interactions helps companies speed up the service process, reduce errors, and increase user satisfaction.

Chatbots, automated mailings, and personalized offers have improved the customer experience, helping companies engage with candidates, speeding up the hiring process, and minimizing errors in data processing. As a result, businesses can focus on more important tasks.

Benefits of Automation

Automation in online business opens up new opportunities to improve all work processes. Among the main advantages of implementing such tools are the following:

  • reducing time to complete tasks;
  • minimizing operational errors;
  • accelerating data processing;
  • personalization offers for clients;
  • ensuring round-the-clock work;
  • decreasing maintenance costs;
  • recruitment optimization.

Automation allows the company to save time on repetitive tasks. Thanks to modern systems, you can minimize the human factor and the number of errors. By implementing modern tools, you can notice how all processes will be performed faster and more efficiently.

Automated systems can select solutions based on individual customer preferences. Additionally, chatbots and automatic responses can function around the clock. These advantages help the company operate more efficiently by speeding up processes, improving results and reducing costs. Therefore, implementing automation is essential to making a business more competitive and profitable.

Conclusion

Automation in online business improves processes and helps companies be more flexible, efficient, and competitive. Adopting modern digital tools will help many companies optimize internal processes and reach a new level of customer interaction. Such changes ensure more productive employees, higher profits and reduced expenses. Follow the latest technological trends and apply automation to your workflow to drive your team’s success.