Every essay, term paper, lab report, book review, or any other piece of academic writing has various purposes and demands. The purposes are always different, but the demands are pretty much the same. One of them is to paraphrase the words and findings of other students, writers, scientists, researchers, and other people. Not all people understand why is paraphrasing important.
Let’s start by checking its definition. What is paraphrasing, and what purposes it serves? Paraphrasing is an essential process when the author of a definite piece of writing or study reworks the words of other experts whose words and findings he/she uses in his/her project. This is no direct citation. You retell the citation in your own words, substituting the part of the original phrase.
Why is paraphrasing important, and why do you need to use it? No writer or researcher has the right to use the words of others as if they are his or her own. If you disclose a definite topic and use the findings of other experts, you need to use either a direct citation or paraphrase it. Otherwise, you plagiarize your own work. Thus, its relevance is lost entirely. No one will accept it because you have stolen the work of someone else.
How to Avoid Plagiarism?
What is paraphrasing? We have just revealed its essence and purpose. Now, we need to focus on another vital point. How can an ordinary student avoid plagiarism? One of the possible solutions has been offered.
You can paraphrase the citation. Another solution is to use a direct citation. When you do that, you ought to be very cautious. There are various academic writing formats. You must follow their guidelines to insert the desired citation according to the official rules.
There is also a great benefit in using of an AI paraphrasing tool in improving the quality of college papers as it can allow a student to rephrase a content or material more efficiently and effectively while retaining the overall meaning of the information input. Otherwise, you make a mistake. There are such formats as:
MLA;
APA;
AMA;
Chicago;
Turabian;
Vancouver;
Harvard;
ASA and others.
Each format has a lot of differences. You need to know them all to be sure you follow the rules and do not mess them up with another format because there are many similarities as well. You may need to read and memorize Telecommunications Study Guide or similar guides. A lot depends on the industry you write in.
One more good solution is to use special plagiarism checkers. These are smart machines that spot any trace of non-unique content. How do they work? Check the following essentials:
Open the checking app you have decided to use.
Copy and paste your text into it.
Press “start” to make things run.
Wait for several seconds or minutes. The machine will compare your text with other ones available on the Internet.
Check the results. Any sign of plagiarism will be somehow underlined by the machine.
When you see that you have plagiarized separate words, phrases, or entire sentences, you already realize what must be reworked. Replace the underlined words with their synonyms. At times, it makes a writer rework the structure of the entire sentence to avoid plagiarism.
You can also refuse to insert any findings of other experts. Notwithstanding, it’s a bad solution. If you cannot prove your theories with already proven facts, your project loses its scientific value.
Use Professional Aid
The importance of paraphrasing is clear to every attentive student. Yet, it may be hard to deal with plagiarism, even if you spot it. You may change words and the structure of your sentences many times but it may not work. Such issues happen sometimes. If you don’t want to spend 1-2 hours doing that, turn for help to professionals.
The Internet is full of custom writing sites. They offer a wide range of academic features, including paraphrasing and citing. Let an expert look at the matter. He or she will quickly make it 100% unique.
Final Thoughts for Our Readers
The importance of paraphrasing is enormous because it helps you to avoid plagiarism of any sort. Use the tips we have offered in our guide to make things correctly and never plagiarize anyone else. In case you still need help with this task, turn to AdvancedWriters or any other custom writing agency. Its skilled editors surely know how to avoid plagiarism and paraphrasing is a simple task for them.
A new partnership is bringing together powerful data visualisation and data-driven business intelligence to give companies an unprecedented understanding into the offline world.
GeoSpock’s extensive and unique toolset processes data at speed and scale. This enables clients to understand in the moment how customers behave and interact with their businesses. Tamoco’s powerful data provides insights that link online to offline, with GeoSpock’s platform packaging these insights into tangible and actionable visualisations.
The partnership will provide a solution that allows clients to make faster, data-driven decisions about how consumers move and behave in the real-world, which is often an unknown for businesses. GeoSpock provides a platform that can process Tamoco’s location data and help businesses act on this in real-time.
This solution carries huge potential across multiple disciplines – from the marketing and advertising space, through to supply chain efficiency, city planning, finance, and business intelligence. Connecting and visualising the link between the online and offline worlds will provide clients with a powerful toolkit to place data at the centre of the decision making process.
Through the use of GeoSpock’s product suite, Tamoco’s data will feed into infin8™ – the extreme-scale indexing engine – and illumin8™ – the visualisation and analytics tool, which extracts incomparable geospatial insight from data in less than a second.
GeoSpock is fast establishing itself as the de facto processing engine that can provide insights in a tangible way for businesses that require data to fuel their operations. The partnership, therefore, demonstrates Tamoco’s increasing commitment to sourcing precise, sensor-driven mobile location data. Together with its fast-growing user base of over 100 million users, Tamoco is demonstrating the every-day applications for location data.
Partnerships such as this create cases for real-world, global scenarios, which can be scaled to meet evolving business needs – this includes working with companies looking to derive meaningful insight from extreme data across the smart city, automotive, retail, media, telecoms, and mobility sectors.
Rune Bromer, CEO at Tamoco, comments: “This partnership shows that the demand for accurate, sensor-driven location data is growing. With this rise in demand, businesses need a solution that can help them to act on the intelligence that location data can provide. GeoSpock is a company clearly leading in its field and provides our clients with a powerful tool to help visualise and learn what affects businesses in both the online and offline worlds.”
Richard Baker, CEO at GeoSpock, comments: “As the world’s largest proximity network, Tamoco is a company with its finger on the pulse of innovation and we are delighted to be working with them. Its sensor-driven data sets have helped businesses build better products. This is extremely impressive and its focus on data privacy aligns with GeoSpock’s own values. We look forward to helping Tamoco to further its success in the mobile intelligence industry through the use of GeoSpock’s full analytics toolset.”
About Tamoco
Tamoco makes accurate and secure data accessible for all. Their global network provides businesses, organisations, brands, and developers access to the leading source of precise, real-time location data and enable businesses to build better products, understand audiences, and make better business decisions through the use of powerful mobile device data. For more information: www.tamoco.com.
About GeoSpock
GeoSpock® provides analytics, builds insight, and enables prediction across space and time. Their proprietary data integration platform visualises extreme amounts of contextual data in milliseconds. Its architecture has the ability to analyse trillions of geospatial and temporal data points in sub-second response time with its high performance, cloud-based services infin8™, illumin8™, and extrapol8™.
Conceived by Dr Steve Marsh while reading for his PhD in Computer Science at Cambridge University and founded as a business in 2013, GeoSpock is the future of big data management, providing extreme-scale, high volume-ingest, ease of use, and interactive results.
We all want to be in control of our finances, but it’s easy for spending to get out of hand if you don’t keep track. Monitoring your expenditures is essential to managing and controlling your money, as it can help you identify areas where you’re either overspending or underspending. With careful tracking and budgeting, you can plan financially and ensure that you have enough funds available when needed. In this post, we’ll look at why monitoring your spending is vital for keeping your finances on the right track.
Avoid Overspending
Many businesses and shops use marketing tactics to make you believe that you need something more than what you do. It’s easy to fall into the trap of buying things on impulse or out of boredom. Spend management helps you be disciplined and think twice before making purchases. With procurement, it is essential to monitor the spending of each department within an organization so that there can be clear transparency in where money is being spent and how it should be allocated.
Better Budgeting
By keeping track of all your expenses, you can better adjust your budget to account for everything you need. You can also use spending tracking to set and maintain realistic goals for yourself – such as saving a certain amount of money each month or sticking to only making necessary purchases. This will help you stay on top of your finances and create a more secure financial future.
The ability to track your spending also allows you to identify and focus on areas where you may be overspending or underspending. By understanding your financial habits, you can better adjust your budget to account for all of the necessities in life, like food, housing, and transportation.
Accountability
With a plan or monitoring system, it’s easier to remember your financial goals and end up overspending. Monitoring your expenses gives you the accountability you need to stay on track with your budget. It also allows you to set limits for yourself so that you don’t make impulse purchases that could strain your finances.
Additionally, tracking your spending can help you identify areas where you underspend. This allows you to make changes or adjustments for your money to stretch further and allow for more financial freedom.
Monitor Your Financial Progress
By monitoring your spending, you can identify patterns in how you use money and get a clear picture of your overall financial health. This will provide valuable insight into how well you manage your finances and where you may need adjustments or changes. With this information, it becomes easier to set realistic goals and be proactive about achieving them.
Data about your finances is also useful if you ever need to apply for a loan, credit card, or other financial product. Financial institutions often require detailed spending data before they approve applications.
Improved Financial Security
Financial security is the ultimate goal for many people. Monitoring spending is essential for ensuring that you are on the right track to achieving a secure financial future. Keeping an eye on where your money is going will be easier to identify any areas where you may need to cut back to save more. This can help put you in a better position when it comes time for retirement or any other significant investments you wish to make.
Monitoring your spending is vital to stay on top of your finances and create a secure financial future. Spend management can help you better adjust your budget and identify areas where you may need to be spending more or less. It also provides valuable insight into your financial progress and allows you to set realistic goals for yourself. With these tools, you can ensure that your finances remain secure.
Have you ever tried cooking in the dark? Most of you would be shaking your heads — of course not! It is careless and totally unnecessary! Over 60% of organizations don’t give a thought to marketing analytics when they are planning marketing strategies! Just like cooking in the dark, planning an expensive marketing strategy and ignoring valuable marketing data is reckless. In this compact yet comprehensive article, we will help you figure out how you can use marketing analytics to your advantage.
Here’s and make your business boom!
What is Marketing Analytics
As hard as it sounds, analytics is pretty simple – you measure, manage, and analyze the marketing strategies you have put into play. Doing this not only improves the effectiveness of the techniques but also lets you visualize the trends and customer insights. You can see how your marketing efforts are generating revenue for you. You can monitor all the marketing campaigns — this will help you manage your financial resources in a better way!
You need to research and understand the market trends to see why some of your campaigns are doing great while others are badly failing. When you analyze a few examples, you will clearly start to see the bigger marketing picture. There are various marketing tools available online that are effective when it comes to putting data analytics to use.
Let’s take a look at a few examples to brush up on your marketing education!
Event-Based Tools
Commonly known as click analysis, these kinds of tools focus on the things that matter the most when it comes to your business. For instance, if you own a marketing education website that provides research papers to a student preparing for his MBA exams, the number of downloads for particular essays will be a point to monitor. For example, if a student visits a website when shopping essay actual topics before exams, he will most often search through the list of authors available before hiring a writer.
The number of clicks on each writer’s profile will tell you how beneficial the student essays are for your website. Similarly, if you have an e-commerce website, the cart of your online shopping mall will be a point to focus on. These tools allow you to track the user’s actions while they are scrolling through your site. There are various event-based tools that you can use, such as MixPanel, Heap Analytics, Oribi, and KissMetrics.
Customer Surveys
Want to know what your customers are thinking without doing a lot of research? Customer surveys are your best friend. You can ask them different questions by going through the examples of your marketing campaigns and gain an idea of how the strategies are faring with the customers. For example, if you publish books and essays, a customer survey will help. You can ask the students what books they read, what exams they are preparing for, how their campus life is, and whether they prefer paper or e-books.
It will give you an idea of what kind of books a typical student reads on campus so that you can update your inventory accordingly. At the end of the surveys and exams, you can offer them a campus discount or a freebie as a bonus!
Testing Tools
With the help of testing tools, you can test multiple message variants and features and see how people respond to them. Testing allows you to collect real-time analytical data — you can’t keep on working using assumed data all the time! You can use features such as in-app notifications, push notifications, etc., to connect with your users. From Optimizely to VWO, you can find a multitude of such testing tools online and see which one fits your needs perfectly.
Visual Behavior Tools
Need a feature that lets you monitor how much time a customer spends on your website and see what he is looking at? In come the visual behavior tools! With the help of cursor movement, the tools let you figure out what the user looked at the most. You can use this data to rearrange your user interface and bring a positive change to your website. You can use Hotjar and Crazyegg to create a visual analysis paper and a lot more.
Final Word
To make sure all your hard work is paying off, you need to brush up on your marketing education. Hopefully, this article on how to learn marketing analytics has provided you with a crash course in giving your business a much-needed nudge in the right direction.
NFT is a digital cast of any unique object. It can be a photo, a gif, a game artifact, a tweet, a fragment of text or audio. They are traded on special marketplaces. To find a reliable platform for trading NFTs, consider reading a BYDFI review. What to do to build NFT marketplace that will be successful? Learn more about this.
The value of NFT is in its uniqueness. You can also create NFT for an object from the physical world – a picture, a car, or a house. But an NFT for a car is an obscure category because it does not prove ownership of the physical object. So “tangible” NFTs are rarely used.
If you buy an NFT on a tweet or a game artifact, you will only have such virtual ownership. Each token is tied to a unique record on the blockchain, a chain of blocks in which information is stored. These blocks are scattered all over the world and have multiple owners. The difference between an NFT and an ordinary token is precisely its uniqueness: an ordinary token is duplicated on the blockchain an infinite number of times.
The value of an NFT depends on the context and the identity of the author. The NFT version of “Black Square” will cause a stir among collectors, while the work of a hopeful enthusiast will only interest their friends. Anyone can put their tweets up for an NFT auction, but they’re unlikely to get $3 million for them, like Twitter founder Jack Dorsey.
How most modern NFT marketplaces work
Transactions require a cryptocurrency wallet, an app that allows you to use cryptocurrency. The most common is MetaMask which is supported by almost all NFT marketplaces.
NFT marketplaces work in an auction format. This means that the seller puts the token up for sale, and potential buyers leave bids for how much they are willing to buy it. The highest bidder wins.
On most projects, there is no way to promote your work. This means that if a user just puts up an NFT for sale, there is no guarantee that anyone will buy it. Beginning sellers have to take care of the advertising themselves. You, as a potential creator of a new project, can take note of this, and offer your users a brand-new opportunity to promote their content on the platform.
All platforms roughly differ in the audience, blockchain, and additional options. Let’s look at the differences in more detail so you can begin to have an idea of which direction to take.
Audience
There are sites that focus on gamers – they go there for game items and avatars with game characters. Others are designed for sports fans – for example, you can become the owner of a video clip from a match. There are projects for artists and collectors, where digital works of art are created and offered for sale, or something unique is sought for a collection. There are also universal sites where you can find digital paintings by famous artists, videos with singing schoolgirls, or gifs with unicorns.
Commission
Sellers, buyers, or both can pay it, depending on the terms of the site. This amount is fixed in the rules and does not change often.
Additional options
These can be a low commission, free NFT creation, and promotion, the ability to upload multiple NFT objects to the platform at once and pay commission for one object, or receiving bonuses for activity on the site.
Experts rank NFT marketplaces not only by the number of users but also by the volume of transactions, the number of famous artists exhibiting their works, the convenience of the interface, and the type of content exhibited – photographs, digital art, computer games items.
The most interesting projects and their features
OpenSea
Audience. Universal NFT marketplace, designed for a wide audience. Here you can sell and buy digital art, photos, music tracks, game items, and even domain names. It accounted for 84% of all NFT transactions.
Magic Eden
Audience. Gamers and authors of works based on computer games. Here you can buy a painting drawn with artificial intelligence or game art – an NFT object based on computer games. The auction lasts only 24 hours: if it is not extended, it automatically closes. Anyone can register.
SuperRare
One of the few sites where there is an opportunity to promote, as in social networks – that is, to increase their position in the extradition through the “likes” from other users. The most popular paintings are displayed on the main page in the gallery “Best Artists,” “Best Collectors” and “Largest Collections. Works from such selections are easier to raise interest in the auction.
Foundation
The creator of the NFT marketplace is Kayvon Tegranian and the company is registered in 2020 in San Francisco. There are over 90,000 works on display at Foundation today. It’s worth going here for those who understand digital art. Every newly registered artist gets to tell their story on the NFT marketplace home page – a good “advance” for an aspiring author. Artists can sell any format of NFT here – static picture, video, 3D, VR, and even physical works.
What direction should a novice project take?
From the point of view of sales and promotion, there is no difference for the user which NFT marketplace to buy or exhibit the work. Therefore, if you are looking to make money with your own NFT marketplace, your main goal is to get millions of visits. Next, to be successful, you need to add value to your product.
There are several hundred NFT marketplaces, and new ones pop up every week. Many of them rise quickly to the top. To become successful in this marketplace, it’s important to highlight key benefits right away.
For users, there may be several dangers that they meet newcomers to the NFT marketplace. They are associated with technical and human factors. It is important to try to avoid them. Take care to minimize the potential damage to your user. This will help you to distinguish yourself from other projects.
Risk for the vendor: the cost of “gas” is too high. During peak hours, the cost of creating a token can simply outweigh the price you can get for NFT.
Risk for the buyer: deception by the seller. If you want to get the original on physical media along with the token, you’re taking a big risk. There are no legal regulations that oblige the owner of, for example, a painting to hand over the original to you after you purchase the token. Most modern platforms have no liability for this.
According to statistics, Android now has over 2.8 billion monthly active users, representing 75% of the worldwide mobile operating system market. As a result, mobile apps are becoming a standard part of the marketing strategy of businesses of all sizes.
With people’s growing dependence on their mobile devices, companies have realized the importance of apps in fostering lasting relationships with their clientele. This is why the direction of Android app development is shifting to serve a broader range of sectors.
As a result of this level of competition, it is complicated to create dependable software. Android development frameworks are here to aid developers by speeding up and optimizing the process.
However, picking the best frameworks for Android app development is a challenge. The Android framework you choose should be determined by the kind of app you’re building and the specifics of your project.
We’ve compiled a detailed summary and comparison of many robust Android frameworks to make this simpler for you.
Flutter
Google’s Flutter is a framework for creating mobile apps that takes a different approach than existing frameworks. It simplifies the development process for many platforms, making it easier to create polished Android user interfaces. Flutter is a reliable testing framework for UI, unit, and functionality tests, despite the never-ending discussion over its superiority over React Native. Flutter’s accessibility features include a screen reader, a shorter development time, and faster rendering and themes for Android app development.
Pros
Fixing faults in an app is a breeze because of Flutter’s real-time ability to make changes to it.
Smooth speed is a hallmark of applications built using Flutter, contributing to a positive user experience.
The time spent on quality control and testing may be reduced by using a single code base.
Flutter has a quick and productive development cycle.
Cons
Flutter applications are often robust and feature-rich.
Unfortunately, browser support for Flutter applications is still in its infancy.
Although Flutter has had a lot of success, it has not yet been around long enough to amass a huge library of information.
You’ll need to learn Dart to work with Flutter, although it’s not a common language.
React Native
A recent poll found that React Native was the most widely utilized among cross-platform smartphone frameworks. By employing platform-based interface components and built-in APIs for inducing a natural look and feel, React Native simplifies, speeds up mobile app development, and reduces the overall cost of the process. For example, the ‘hot-reload’ function allows coders to change files without affecting the running program. With the help of an Android app development company, this can be easily overcome.
Pros
Improved efficiency and third-party library compatibility
Effective growth at a reasonable price
Validated and time-tested structure
Great popularity & strong backing
Design that is both modular and intuitive
Cons
Challenging to fix bugs in
In no way does it reduce the time needed for testing
It’s harder to test now
Xamarin
Microsoft’s Xamarin is a powerful app development platform for creating cutting-edge Android applications in .NET. Xamarin’s sophisticated collection of tools makes it possible for programmers to collaborate on code written in either C# or Xamarin. Recently developed technologies in the visual studio IDE have prompted widespread use in various sectors, including healthcare and the energy sector.
Pros
Use one piece of code across several different devices
Provides enhancements to the user interface that make it seem almost natural.
This includes libraries and tools.
Rather than updating each version of an app, you should instead update them all simultaneously.
Cons
Smaller community
Limited library
More hiccups with the API
Ionic
Using HTML5, CSS3, and JavaScript, Ionic is a free, open-source, cross-platform app development framework that makes creating hybrid apps a breeze. The designed applications are compatible with a wide range of mobile platforms. Due to its versatility, it has become one of the most widely used frameworks for creating apps with a perfect team. Ionic incorporates various software components, including gestures and animations, to make creating high-quality Android mobile applications easier.
Pros
Native and web-optimized programs that are easy on the developers
The adaptive design pattern for each platform
Several different plugins and methods of integration are available
Cons
Inconvenient bug-hunting
Fragile constructions fail without warning
Exposure to local storage
Titanium Appcelerator
Similarly, Appcelerator Titanium is a free and open-source software framework that doesn’t need knowledge of Java or Objective-C to build native applications utilizing web technologies like HTML5, JavaScript, and CSS3.
60% to 90% of the code base is already in place, allowing developers to quickly and easily construct multi-platform apps. Performance-wise, applications built using this framework are at par with native APIs.
Pros
Prototyping in a short time
Designed for use on the web, which streamlines the creation procedure
Highly portable and reusable code across several platforms
Cons
The level of complicatedness is rising
Constrictions on adaptability
Irresponsible and slow-moving app performance
Final Thoughts
It can be challenging to figure out which Android framework is best-suited for building apps. What is effective for one business and app may not be for another. So first, consider what features and tools your app or project requires explicitly, then choose a framework accordingly. And to walk you through that dilemma, a top-notch service-based industry is perfect; be cautious while choosing one.
A paradigm change is necessary to realize the full potential of Minimum Viable Products (MVPs). Here comes Data-Driven MVPs, a revolutionary approach that uses statistics to magnify the prototype process. Come along as we explore the value of data in MVP development, examine the elements of a robust analytics framework, and get a sneak peek at upcoming results that could revolutionize how we develop and improve products.
The Power of Data in MVP Development
Before making significant development investments, Minimum Viable Products (MVPs) have shown to be an effective tool for idea validation, user interest assessment, and concept refinement. However, typical MVP strategies frequently fail to utilize data’s ability to inform decision-making fully.
Conversely, data-driven MVPs transform the website or app prototyping process using data analytics to extract insightful information, pinpoint user preferences, and maximize product creation. Organizations may increase the likelihood of a successful product by making informed decisions based on real-world user behavior by integrating data analytics into the MVP lifecycle.
Analytics Framework for MVP Success
A robust analytics framework, or an organized method that transforms unstructured data into valuable insights, is the foundation of data-driven MVPs. Let’s examine the essential elements that make a robust analytics framework the foundation of a successful MVP.
Key Components of an Effective Analytics Framework
To execute data-driven MVPs successfully, companies need to take into account the following essential elements:
Clearly define your data goals. Establish clear objectives for data collecting and analysis, making sure they complement the target audience and the overall MVP goals.
Build a data-driven culture. Create a culture where stakeholders, data analysts, and product teams work together to make decisions based on data.
Iteratively improve the structure. As the MVP develops, make sure to periodically assess and enhance the analytics framework to keep it current and in line with the product’s expansion.
Implementing Actionable Insights: From Data to Decision
Gathering data is not enough; the true power comes from turning insights into well-informed choices. Data-driven MVPs are strong at converting numbers into concrete actions:
Determine trends and patterns. Examine data to find trends and patterns. Are users ceasing to exist at a particular point? Is there a specific aspect that you find especially appealing? Making sense of these patterns helps with strategic decision-making.
Integration of user feedback. Combine qualitative ideas from customer comments with quantitative data. Combining user narratives and data offers a comprehensive perspective that enhances decision-making.
Adapt in real-time. The flexibility that data-driven prototyping offers is one of its best features. The MVP can adjust in real time if a particular feature isn’t connecting with users or if there’s an unexpected spike in engagement. It’s a user-centered, adaptable, and dynamic approach to development.
Iterative Refinement through Analytics
MVP development’s iterative process fits well with analytics’s iterative refinement process. Data-driven MVPs enable ongoing improvement rather than waiting for a full-scale release to determine success:
Constant Monitoring. Analytics makes it possible to observe user behavior continuously. Continuous monitoring ensures adjustments, no matter how big or minor, are based on real-time data.
A/B Testing for Optimization. A/B testing develops into a potent optimization tool. Try various iterations, additions, or user interfaces, then allow the data to lead you to the one that is most well-liked by the public.
User-Oriented Development. The MVP changes with each iteration based on fundamental user interactions. It’s a user-centric evolution that ensures the prototype keeps up with what the market and users want and expect.
Future Trends in Data-Driven Prototyping
Data-driven MVPs have the potential to change the world, which will only become more evident as technology advances and the amount of user data increases. The following significant themes are influencing how data-driven prototyping will develop in the future:
AI-Powered Analytics
Using AI and ML in your product development process can assist you in recognizing problems early on and coming up with solutions. The information made public both during and after MVP creation can be used to determine the optimal procedures. Understanding your consumers’ needs is beneficial. With this integration, you may enhance your market forecasts and adjust to shifting conditions.
Working with AI/ML will improve your understanding of market opportunities. It provides a clear picture of how your company can use the product moving forward. These technologies help improve the roadmap and even the final product development processes.
Personalization and User-Centric Analytics
Organizations focus more on personalization and user-centric analytics as user data gets more detailed. This is customizing the MVP experience to match the demands of each individual user by utilizing data to understand their preferences and actions. A more individualized approach may result in happier and more engaged users.
Cross-Platform Analytics
Customers engage with goods and services on a range of channels. Understanding how consumers interact with an MVP across various devices and media requires cross-platform analytics. Utilizing this data can help you improve each platform’s MVP and guarantee a flawless user experience.
Conclusion
We hope that this post has clarified the fundamentals of MVP development and some of the newest trends in the field. It’s crucial to bear in mind that this is an area that is constantly changing, with recent advancements being made daily. As a result, stay informed about how these developments may impact your company or sector.
Welcome to our comprehensive guide on the top 10 best tag management solutions for 2023. As technology evolves and digital marketing becomes increasingly sophisticated, keeping track of all the different tags on your website can be daunting. This is where tag management solutions come in. These powerful tools allow you to easily manage and organize all of the different tags on your website, from tracking pixels to analytics scripts. In this article, we’ll take a look at the top 10 best tag management solutions on the market today, based on features, pricing, and customer reviews. Whether you’re a small business owner or a digital marketer, you’ll find a tag management solution that fits your needs and budget. So let’s dive in!
What Makes a Good Tag Management System?
You should always decide on a TMS based on what your business needs are. If you run a small business, then your requirements may not be as extensive as an enterprise-level organisation. Generally speaking, however, a good TMS is characterised by the following features:
User-friendly interface: The system should have an intuitive and easy-to-use interface that allows users to easily create, manage and deploy tags without requiring coding skills.
Real-time analytics: The system should provide real-time analytics and monitoring capabilities that allow businesses to track and analyze tag performance and make data-driven decisions.
Third-party integration: The system should have a robust API and pre-built connectors for integrating with other systems, such as marketing and analytics tools, e-commerce platforms, and CRM systems.
Data governance and security: The system should have tools for data governance and security to ensure that data is collected, stored, and used in compliance with regulations and to protect data privacy.
Scalability: The system should be able to handle a large number of tags and a high volume of data, and be able to scale as the business grows.
Support: The system should have a dedicated support team that can provide assistance with setup, troubleshooting and optimization.
Personalization: The system should have the capability to create triggers and audiences for personalization, this will allow the business to create tailored experiences for their customers.
Mobile SDK: A good tag management system should also have a mobile SDK that allows businesses to easily create, manage, and launch mobile apps.
Cost-effective: Lastly, it should be cost-effective, meaning that it should provide value for the cost and should be affordable for the size of the business.
Adobe Experience Platform (AEP) Launch
The Adobe Experience Platform (AEP) is a comprehensive solution that allows businesses to manage, personalize, and optimize customer experiences across all touchpoints. It was launched by Adobe as a way to help enterprises to build a holistic view of their customers by integrating data from various sources such as web, mobile, IoT, and offline.
AEP features include:
Real-time data lake
AI-powered customer profile
Toolset for data governance, analytics, and personalization.
API for integrating with other Adobe solutions, as well as third-party systems
AEP allows businesses to create a unified and actionable view of the customer journey, which in turn allows the company to make better data-driven decisions.
Pros
One of the main pros of AEP is its ability to provide a holistic view of customer data, which enables businesses to personalize experiences at scale. Additionally, AEP offers a wide range of pre-built integrations, making it easy to get started with integrating other Adobe solutions.
Cons
However, one of the cons is that AEP requires a significant investment in terms of time, resources and cost to set up and implement. Additionally, The platform is also quite complex, and it may take a while for businesses to fully understand and utilize all of its features.
Overall, Adobe Experience Platform is a powerful solution for businesses looking to take control of their customer data and create personalized experiences. It does require a significant investment but can provide a significant ROI. It is best suited for large enterprises or organizations that want to make data-driven decisions.
Google Tag Manager (GTM)
Google Tag Manager (GTM) is a free tool offered by Google that allows users to add and manage various marketing and analytics tags on their websites without requiring code changes. It allows users to add and manage tags for tracking website visitor behaviour, setting up marketing and analytics tools, and implementing marketing and conversion tracking.
GTM features include:
Intuitive interface for creating and managing tags
Preview mode for testing tags before publishing
Built-in support for most popular tags and analytics tools
API for integrating with other Google products, as well as third-party systems.
Pros
One of the main pros of GTM is that it is free and easy to use, making it a great option for small and medium-sized businesses. It also allows users to easily add and manage tags without requiring code changes, which can save time and resources. Additionally, GTM is a widely adopted and well-documented tool, making it easy to find help and resources online.
Cons
However, one of the cons of GTM is that it may not be as powerful or versatile as some of the paid tag management solutions available on the market. Additionally, while GTM is a robust solution, it may be challenging to implement more complex tracking and analytics use cases.
Overall, Google Tag Manager is a great free tool that allows users to easily add and manage tags on their websites. It is best suited for small and medium-sized businesses and for basic tracking and analytics use cases, but may not be as powerful as paid solutions for more complex requirements.
Tealium iQ
Tealium iQ is a tag management solution that allows businesses to manage, analyze, and personalize customer experiences across all touchpoints. It provides a centralized platform for managing tags, creating and maintaining customer profiles, and setting up triggers and audiences for personalization.
Tealium iQ features include:
User-friendly interface for creating and managing tags
Data layer for collecting and integrating data from various sources
Toolset for analytics and personalization
API for integrating with other systems, as well as pre-built connectors for popular marketing, analytics, and e-commerce platforms
Mobile SDK allows businesses to easily create, manage, and launch mobile apps
Pros
One of the main pros of Tealium iQ is its ability to provide a centralized platform for managing, analyzing, and personalizing customer experiences. It allows businesses to create a unified and actionable view of the customer journey, which in turn allows the company to make better data-driven decisions. Additionally, Tealium iQ offers a wide range of pre-built integrations, making it easy to get started with integrating other systems.
Cons
However, one of the cons of Tealium iQ is that it requires a significant investment in terms of time, resources and cost to set up and implement. Additionally, The platform is also quite complex, and it may take a while for businesses to fully understand and utilize all of its features.
Overall, Tealium iQ is a powerful solution for businesses looking to take control of their customer data and create personalized experiences. It offers a centralized platform for managing, analyzing, and personalizing customer experiences, and provides the ability to integrate with other systems as well. However, it is not a free tool and requires a significant investment to set up and implement. It is best suited for large enterprises or organizations that want to make data-driven decisions and have a budget to invest in a sophisticated tool.
Make Your Tag Management Solution More Effective with Tag Audit Toolsets
Although Tag Management Software is the most efficient way to manage your website analytics, it isn’t foolproof, as inaccurate or incorrect data can cause significant issues. This is especially the case for large enterprise-level organisations, where a small change can impact multiple business procedures.
However, with recent developments in digital marketing technology, tag audit toolsets offer comprehensive solutions that can help overcome these risks.
Some of the benefits of using a comprehensive tag audit toolset include:
Improved website performance: A tag audit toolset can help identify and remove unnecessary tags on a website, which can improve website performance and speed.
Increased data accuracy: By identifying and removing faulty or outdated tags, a tag audit toolset can improve data accuracy and reduce the risk of data errors.
Better compliance: The tag audit toolset can help ensure that data collection and usage is in compliance with industry regulations and standards.
Increased efficiency: A tag audit toolset can automate the process of identifying and managing tags, which can save time and resources.
Better tracking: A tag audit toolset can help identify and optimize tracking tags, which can improve tracking and measurement of website performance and visitor behavior.
Better organization: a tag audit toolset can help organize and categorize tags, which can make it easier to manage and maintain tags over time.
Better Security: By regularly reviewing and removing unnecessary tags, a tag audit toolset can help protect against potential security risks.
Combined with an effective tag management system, tag audit toolsets ensure that your business or organisation has the best possible security and data to empower key business decisions.
While modern threats associated with cybercrime and data breaches are often talked about with regards to most major industries, for retailers, physical security remains a top priority. According to recently published data, retail crime in the US accounts for almost $126 billion in lost economic activity, with almost 80% of retailers listing physical crime as a top concern.
Developing effective retail security solutions and related organizational policies is central to the safe operation of all retail businesses. Not only as a way to reliably prevent the loss of key assets, but also to create a safe and welcoming environment for customers to enjoy. However, as retail theft rates rise, teams must find new ways to effectively deter criminality.
Unfortunately, retail stores may always be vulnerable to physical threats like shoplifting due to the nature of the industry. With staff required to monitor large, over-crowded public spaces alongside carrying out other professional duties. But if some security tasks could be safely performed by smart technologies, retail security operations could be dramatically improved.
With this in mind, let’s look into the question: can artificial intelligence benefit retail security?
An overview of AI in retail security
The adoption rate of AI technologies among retailers on a global scale has been rising for several years, with the compound annual growth rate for such technologies sitting at almost 40%. While AI systems may not be exclusively used to benefit retail security tasks, the ability for teams to autonomously monitor assets and analyze data has likely driven adoption rates.
Across all the security practices in which AI can be beneficial, a few key operational factors remain present. In short, the ability for AI tools to perform real-time data analytics processes enables retailers to automate many key security tasks. At a time in which many retailers may be struggling financially, the adoption of AI systems can help to alleviate heavy workloads.
Supporting customer-facing employees and security teams by automating threat detection tasks allows retailers to both improve security processes and simplify the jobs of existing staff. Taking this into account, below are some examples of how AI benefits retail security.
Loss prevention
Research suggests as many as 90% of retailers have experienced instances of theft in their stores, with 83% believing retail theft to be a major issue. Whether these offenses are down to internal theft, shoplifting or a combination of the two, retailers must find a way to reliably deter criminality and to investigate reported incidents without overexerting human resources.
By integrating AI video analytics tools into existing store security systems, security staff can program automated responses to anomalous events. Installed cameras can continuously monitor high-risk areas in search of stimuli consistent with criminality, sending alerts to staff remotely for further investigation. Modern AI algorithms can also perform situational analysis of live footage, highlighting subtle indicators of criminality to improve incident responses.
Violent offenses
Tangentially related to shoplifting offenses, many retailers have recently shared concerns regarding a notable increase in instances of in-store violence. According to one report, 88% of retailers believe shoplifters to have become more aggressive in recent years, with almost 50% revealing they’ve observed much more violent behavior in retail environments of late.
In a similar sense to loss prevention solutions, AI analytics software can be deployed to help retailers better detect and address violent offenses. Object detection software can be used to autonomously identify contraband items, while video analytics tools can be programmed to detect suspicious behaviors like crowds forming in unusual locations. These stimuli can be used as triggers for wider security tools like alarms and locks to help staff mitigate threats.
Perimeter security
The benefits of AI with regards to retail security can also stretch into perimeter security, with specially designed analytics tools able to aid staff in preventing vehicular crimes. AI-informed cameras can use License Plate Recognition (LPR) software to continuously monitor parking lots, with systems configured to warn security staff of suspicious cars around the premises.
In addition, these same solutions can be used to prevent and address muggings, attempted vehicle theft and other physical crimes that may occur around stores. Staff can be alerted to suspicious events, provided AI cameras are linked to a cloud-based management solution, with options to immediately secure perimeter access systems and contact local authorities.
Fraud detection
Aside from physical security threats, one of the biggest challenges faced by retail security teams is the identification and prevention of fraud. The number of fraudulent transactions detected by retailers has increased significantly over the last few years, with 85% believing cases of credit card fraud rose in 2023 and 70% seeing an increase in check payment fraud.
Once again, the analytical abilities of modern AI systems can be used to detect and prevent suspected instances of fraud before such transactions can impact retailers. Dynamic AI tools can detect fraud by analyzing payment data in search of patterns consistent with fraudulent activity. If an anomaly is detected, systems can immediately alert stakeholders, reject false payment methods and contact authorities or financial institutions to enact further responses.
Cyber security
Finally, while the number of cyber threats targeting most industries has risen in recent years, retailers appear to be among the most commonly impacted organizations. According to data published in 2022, 77% of retailers were hit by ransomware attacks during the previous year, an 11% increase when compared to cross-sector averages observed over the same period.
AI threat detection solutions are well-positioned to help retailers prevent these threats. With tools like endpoint detection and response programs able to continuously monitor devices and digital systems, automatically addressing cyber threats as and when they occur. Using AI in this way has been shown to help teams cut data breach costs by almost $1.8 billion.
Summary
With research suggesting retailers may be facing elevated risks with regards to both physical and cyber crimes, modern organizations must find new ways to improve security responses. While investing in more security personnel may seem like the most obvious solution to these issues, an alternative may be to better support existing teams using smart security solutions.
The ability for modern AI tools to continuously monitor high-risk locations both effectively and efficiently can help retailers to improve threat detection processes, supporting existing teams and reducing the impact of common threats. By developing smart security systems designed to suit unique commercial environments, artificial intelligence can benefit retail security.
It’s certainly an exciting time to be involved in the out of home advertising space. The demand for OOH campaigns has remained constant over previous years. Still, as we move into a new decade, the industry is understandably excited about what the future hold for real-world advertising.
A combination of tech advances with the traditional benefits of real-world ads has made the world of OOH unavoidable for many marketers and advertisers. We take a detailed look at the industry, where it’s been and what it might look like in the coming months and years.
What is out of home advertising?
Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer’s home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between. If you see an ad outside of your home (and it’s not on your mobile!), then you are most likely looking at some kind of OOH ad.
We all spend time outdoors, and with the growth of digital advertising, it can sometimes be hard to get your message heard. OOH solves this and is now combining with digital advancements to make it a powerful tool for advertisers and marketers.
Out of home advertising can be a brilliant alternative to the world of online digital advertising. It can have limitations; for example, the rise of adblockers has meant that digital ads viewability isn’t always perfect. Combine this with the sheer amount of information that consumers are faced with online, and it’s easy to understand why digital advertising isn’t always the best solution.
With out of home advertising, this isn’t a problem. OOH ads are difficult to avoid, and they can have a significant impact on consumers due to their size and contrast to the real-world environment.
Alongside this, OOH has a positive effect as a complement to digital advertising. One study found that consumers are 48% more likely to interact with a digital ad after being exposed to an OOH ad first.
What you can do with out of home
Create impactful advertising campaigns
The reason that advertisers love OOH advertising is due to the potential impact that it can have on consumers. They take notice of these large OOH ads.
OOH campaigns can’t be ignored, compared to TV, radio, or mobile, which can often be turned off, or the consumer can move to another channel.
Shania Brenson, the founder of 15M Finance, states that “OOH is booming now, so its importance for the company’s future success is undeniable in today’s competitive market. Investing in an impactful OOH campaign can be a smart financial decision for businesses that are looking for practical ways to increase their visibility and drive business growth.”
This means that advertisers can launch highly visual, impactful campaigns that attract the attention of consumers and allow brands to get their message to cut through.
Be creative
Out of home is a great place for creativity to thrive in the world of advertising. Large scale, impactful ad space is a fantastic place for creativity to thrive. Couple this with the need to provide a clear and lasting message, it’s perfect for testing some of your brand’s most creative ideas.
Combine this with the rise of data and new interactivity that is growing in the OOH space, and it’s easy to see why creativity is a key component of OOH campaigns.
Out of home advertising is extremely location-driven. Being in the real world, advertisers must consider where to place their ads to have the most significant impact.
With the rise of DOOH and other adtech stacks, advertisers can now do much more with location than previously available.
For example, it’s possible to understand, in real-time, the demographics of consumers that are nearby to OOH ad inventory. Based on this, advertisers can deliver dynamic ads that best suit the consumers at any given moment.
In the same way that digital marketing services have evolved to provide detailed insights and analytics into ad engagement and conversion, OOH advertising has now caught up. Campaign impressions can be measured, and attribution is now possible — all making OOH ads a powerful toolkit for any marketing department.
Purchasing in real-time
In previous years the purchase of OOH ad inventory was a laborious and time-consuming process. Today, digitization and innovation have meant that the time between purchase and viewability has been decreased to minutes.
This means that campaigns can be more adaptive and more likely to engage with consumer’s current surroundings and situations. For example, changing creatives based on the weather.
These advances have meant that the category is growing quickly amongst marketers and advertisers, with much of this growth being attributed to the digitization of the OOH space.
Trends in out of home advertising
The DOOH element of the industry is growing quickly. The industry is expecting to grow rapidly as the revolution that has swept across other areas of advertising and marketing to new heights reaches the OOH industry.
But what is everyone talking about in the industry? What are the trends that will dominate the following decade and beyond? We take a look at what we think will be the key trends as the industry grows and becomes more of a digital proposition.
DOOH
While the majority of OOH inventory is physical, more digital screens are now a crucial part of OOH campaigns.
Digital screens are providing better optimization, and this means that advertisers can create more personalized messaging. ON top of this, it’s possible to use different kinds of triggers to trigger a more dynamic form of OOH advertising.
This innovation is no longer in its infancy, and advertisers have shown precisely how effective digital OOH can be. As well as this, they have demonstrated the scalability of DOOH.
Better and more accurate data is assisting in these innovations. Advertisers can now offer dynamic media based on the demographic and behavior of mobile devices in real-time.
Real-time advertising is critical, but in reality, it is part of a growing trend in which the industry is becoming a more reactive solution. The large amount of data that marketers now have at their disposal is fueling this. This versatility is driving OOH personalization and leading to fantastic results for advertisers that are using DOOH to achieve their goals.
Purchasing digital OOH media programmatically
A considerable advancement in the space is the Programmatic buying of OOH media.
This was previously a process between the advertiser, digital marketing agency, and the owner of the OOH.
The buying of OOH inventory has not just become automated and available to buy instantly. Still, it is now available in many of the same platforms and locations that marketers can purchase their mobile or display ads. Because of this, advertisers can now build campaigns seamlessly across several channels and mediums, including OOH.
This real-time purchasing also facilitates the use of first and third-party data sets. Encompassing this into campaigns can have the same effect that it has had in the world of digital marketing, namely, maximizing personalization and boosting ROI.
Attribution and measurement
One of the areas where the OOH industry struggled in comparison to digital media is in the area of measurement. Marketers can see detailed insights into the effect that their digital campaigns are having on awareness and conversions, all quantifiable and easily visualized. But now data has enabled this for the OOH industry.
As a result, brands can now see the number of impressions an OOH ad has generated. Analytics and insights have moved on from using surveys to gauge these metrics.
But this innovation with data doesn’t end with impressions. Smart data can help to close the out of home attribution loop. Movement data around store visits can bring digital attribution to the offline world and OOH ads.
Tips for OOH campaigns
As with any kind of marketing campaign, careful planning is crucial to make sure you get the most value from OOH advertising.
We live in a world where the smartphone can dominate attention. So breaking into that is a crucial goal of OOH campaigns. This is, as we have mentioned, becoming easier with the rise of DOOH and other interactive technologies.
Here are some essential tips to make sure that your OOH campaigns are a success, and you get the best return from your OOH budget.
Data is a key tool
One of the most significant transformations to hit the world of advertising and marketing has been the availability of data. This has led to better personalization, improved targeting, and more accurate measurement.
For marketers, OOH is now an exciting place to be. Data is fuelling innovation and creating powerful DOOH campaigns.
We now have access to a large data ecosystem that wasn’t available ten years ago. These data sets have enabled advertisers to do more with their activities and campaigns.
However, the advertising is only as good as the data the fuels it. Marketers must be aware of the data they are using in DOOH. Third-party data needs to be highly vetted, and direct partnerships with 2nd party providers are a much better solution.
Try a shareable campaign
The best out of home advertising campaigns are designed to create a buzz. These campaigns work better when people are talking about and sharing them.
A great example is a recent campaign around the BBC TV series Dracula – the dynamic and provocative creative was widely shared on social media and became a viral sensation. All because it was the perfect blend of creativity and sharability. I’ve seen other good ones that are localised, for example one for VA Loans in Texas.
Sometimes busier locations are better than more locations
It can be tempting to buy more sites or locations that are cheaper. But with OOH advertising, it can be much better to take a different approach.
To create the most impact, it can be better to choose a high traffic site that will reach as many people as multiple locations.
Less is more with OOH
With out of home, it’s important to make sure your message is simple. Less is more when it comes to OOH because most consumers will only look at your ad for a short period.
With a few seconds of attention, it’s important to keep the number of words to a minimum and to use visuals that are likely to grab attention. The aim is more to intrigue than to inform.
Next steps
Advertisers and marketers
See what you can do with OOH, get started with a campaign, or get the data you need to create a campaign that will smash your goals.
Want to offer a smarter solution for brands and advertisers? Get in touch for compelling attribution, measurement, and other data tools that will transform your OOH offering.
Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer's home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between. If you see an ad outside of your home (and it's not on your mobile!), then you are most likely looking at some kind of OOH ad.
What are the main types of out of home advertising?
The main types of OOH ads are billboards, Street furniture, POS displays, bus shelters, kiosks, and telephone boxes. As well as this all advertising in transport locations.
Why is out of home advertising important?
OOH advertising is important because it gives brands a chance to communicate with a large number of consumers with powerful messages.
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