8 Proven Link-Building Strategies to Boost Your Site Rankings on Google

Link-building is one of the most significant ranking factors that Google considers when it comes to determining how to rank your website. If you’re focusing on link-building, then your competitors will kick out your website from the market. 

So, it’s necessary to follow significant link-building strategies while performing SEO so you can rank your website higher on Google and drive more referral traffic. In this informative blog post, we’re going to share some of the most effective link-building strategies that will help you achieve your goals. 

Guest Postings On Authoritative Websites

Guest Blogging is one of the most considerable tactics for getting organic backlinks. You need to write guest posts for other authoritative websites with High Da in your industry. Be sure to provide them with value-driven information and resources that can best meet their audience’s needs and preferences. 

Don’t forget to include a link pointing back to your website in the author bio. Once you do so, you’ll get more brand exposure and high-quality backlinks from other authoritative websites. Getting high-quality backlinks means that your site’s domain authority will be improved. 

Creating and Promoting Infographics 

Another crucial way to acquire backlinks of the highest caliber is to create and promote infographics. You must revolve around a specific topic and business theme when it comes to designing an attention-grabbing and informative infographic. 

After designing an infographic, you need to submit it to well-known and highly authoritative infographic directories available on the web – such as Visual.ly, Infogr. am and Piktochart for promotion. 

As the majority of people prioritize embedding built-in infographics on their websites, you’ll get links pointing back to your source. As a result, your site’s DA and ranking will improve in SERPs. 

Leveraging Social Media 

Social media platforms – such as Facebook, Instagram, LinkedIn, and Twitter cannot only help you establish connections with prospective customers but also get high-quality backlinks. 

What you need to do is share valuable content on your social media profile that will pique your audience and followers’ interest. Once you do so, other websites will link back to your website if they find something special and relevant about what you’re offering. 

Don’t forget to track the links your website has earned from social media. This way, you can better evaluate whether they are relevant to your offerings or not. If the answer is yes, your site will start attracting more traffic and a higher ranking on Google. 

Company’s RSS Feed to Aggregators 

Submitting your company’s RSS feed to RSS aggregators is a lesser-known link-building strategy. These aggregators compile and share content from different sources, and having your RSS feed included on their websites can result in backlinks to your original content. 

If you are striving to build links for your brand located in the United Kingdom and don’t know how to submit RSS feeds to aggregators, look for an affordable UK link building. Doing so can ultimately enhance your site’s domain authority and boost its ranking in search engine results pages (SERPs).

Broken Link-Building 

Fixing broken links is another effective method for obtaining high-quality backlinks. This process involves identifying websites with dead or malfunctioning links and contacting the webmaster to inform them of the issue. 

So, you can substitute the broken link with a link to one of your own pages that will provide value to your target audience and existing customers, too. 

If you take advantage of this approach, it will help you gain exposure for your business and secure high-quality links from reputable websites, ensuring that you receive valuable backlinks that uplift your website’s ranking, resulting in more brand awareness. 

Competitors’ Backlinks Analysis

One effective method for improving search engine rankings is to imitate your competitors’ backlinks. This entails identifying the websites linking back to your competitors and contacting them to inquire about the possibility of linking to your website. 

Acquiring even a fraction of your competitor’s links can enhance your site’s domain authority and boost its ranking in search engine results pages (SERPs). Using a diverse range of link-building tactics & tools and prioritizing quality over quantity is crucial. 

Additionally, it’s essential to monitor the links your website obtains so that you can move ahead for more backlinks from other resources and maintain a higher ranking on Google. 

Press Releases Submissions

A press release serves as an official announcement about developments and new arrivals within your brand, such as the introduction of a new product or service, awards received, and participation in special events.

You have the option to submit your press releases directly using platforms like PR Newswire. Certain content management systems allow you to add submissions via email with just a few clicks. 

Once you feature your RSS feed on their site, you will receive backlinks to your original source. Thus enhancing your site’s domain authority and ranking on Google’s Search Engine Results Page.

HARO (Help a Report Out)

Looking to connect with industry experts and gain backlinks from them, HARO is an online service that assists journalists in finding insights and quotes for their stories while providing opportunities for experts to gain media coverage and create links. 

When communicating with a reporter, it’s essential to be brief and offer valuable information that directly addresses their needs while establishing yourself or your brand as a credible authority in the field. 

It’s essential to keep in mind that journalists often have tight deadlines, so a prompt response to queries is expected. Providing concise, relevant, and authoritative responses can improve the likelihood of being featured.

Wrapping Up

Ultimately, the goal of building backlinks is to gain higher rankings on Google search results, boost referral traffic & conversions, and make your brand more recognizable. 

If you are running an online brand and want to make it a go-to source for your target audience, the link-building strategies mentioned above will help you out. So, get up and start investing your time, efforts, and resources in getting backlinks to your website and ranking it higher on web searches. 

James Ewen

James is the head of marketing at Tamoco